Outline the concept of the augmented product. Apply and evaluate the concept to a brand of your choice. The concept of the augmented product tries to show how the overall view of the product and brand by fragmenting it into separate dimensions. Corey (1975) describes it as “the product is the total package of benefits that the customer receives when he buys.” There are 3 dimensions; core‚ tangible and intangible. Through these dimensions the product can be differentiated from competitors and
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Las Vegas: What’s Not Happening in Vegas When you hear someone mention Las Vegas‚ what comes to mind? Sin City? Wholesome entertainment for the entire family? An indulgent luxury vacation? Or perhaps a value-oriented reward for hard-working Americans? If you answered “all of the above‚” you wouldn’t necessarily be wrong. The truth: All of these have been characteristics associated with Las Vegas over the years. In recent times‚ the Las Vegas Convention and Visitors Authority (LVCVA) fielded
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LAS VEGAS - THE KEY FACTORS AFFECTING THE APPEAL AND COMPETITIVENESS OF TOURISM DESTINATION. Aliyev Mammad‚ Mehtizada Teymur Introduction Viva Las Vegas! The City of Sin! The oasis in the desert‚ which became one of the world’s fastest growing cities‚ is also known as a play land and an escape from the real world. Oasis in the Mojave Desert‚ Nevada‚ has through the years build up a reputation as the Sin City! People flocked to Las Vegas‚ in the early days‚ when rules practically didn’t exist
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live in Las Vegas‚ the entertainment capital of the world‚ a gambling mecca for millions every year? What could it possibly be like for a person to live in a city known as "Sin City‚" where the only thing hotter than the bright lights is the sun. According to lasvegasnevada.gov over 600‚000 people live in Las Vegas now‚ which is triple what it was just twenty years ago. It is a city built as a railroad town that has turned into one of the most well known cities in the world. Las Vegas is not just
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Las Vegas: A Family-Friendly City(?) Admit it‚ whenever you hear the word Las Vegas‚ the first thing that pops into your mind is casinos‚ right? The Sin City – “What happens in Vegas‚ Stays in Vegas” – reputation doesn’t help much either. But even with all that baggage‚ Las Vegas is actually a great place to raise your kids in. Just take a look at all the neat stuff the city has to offer your young family. The Cost of Living Las Vegas provides many housing options for new homebuyers; there are
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Chad C March 4‚ 2010 Only in Vegas Replicated natural wonders of the world‚ indoor man-made waterfalls‚ simulated pirate ship battles‚ a dolphin habitat‚ and indoor gondola rides are a few of the small attractions that place modern day Las Vegas as a hotspot on the US map. In fact‚ there are so many small attractions blended with large attractions that the experience of Las Vegas itself has become an attraction. Disregarding traditional methods and exploring outrageous ideas in the areas of engineering
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Augmented Product The concept of the augmented product arises from the need to differentiate a generic product from those of its competitors. Brands cannot exist in the long-run unless consumers can distinguish it from others. The more distinctive a brand position‚ with favorable attributes that the customer considers important‚ the less likelihood that a customer will accept a substitute. To attract and retain consumers‚ the brand must convince them that it is relevant to the consumer’s individual
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most when it came to the purchasing department costs. The Las Vegas store to be exact gave much misleading information as it was only active for 8 of the 12 months due to a fire and all of it’s merchandise being destroyed. This skewed the data in lesser value than should be present‚ so in order to grasp a better yearly understanding the Las Vegas store was removed from the final analysis. In the analysis of all stores‚ including Las Vegas‚ there were three main cost drivers that data was gathered
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This is the time I went to Las Vegas‚ Nevada. It was my first time going to Las Vegas and I was about 5 years old and my little sister was only one. When I went to Las Vegas‚ there were 16 of us going so we took 3 cars all in all. The ride there was only one of the best parts of the trip. We were watching movies and playing video games in the back seats of the car. But when we went there‚ that’s when we got really excited. When we arrived to Grand View Hotel and we all checked into our hotel room
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Las Vegas‚ the pretty painted pictured city of lights Las Vegas is considered by many to be the city that famous entertainers live in .They live in the hotels casinos and they work in homes in the city. Tourist from all over the world come here to vacation and be entertained by the famous entertainers . My three point descriptive essay reads.Excitement‚ Characters and Happy endings. Entertainers that are discovered in United states and other countries are usually brought to
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