MARKETING MANAGEMENT Case Title: Carmex 1. What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households. The advantages of online surveys are that the cost is relatively minimal and the turnaround time from data collection to report presentation is much quicker than the traditional methods. However‚ online surveys have serious drawbacks: Some consumers
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DISCHARGED FOR FACEBOOK COMMENTS CASE 8-1 P.377 LABOR RELATIONS The National Labor Relations Board’s most recent decision demonstrates that not all employee social media posts are protected by the National Labor Relations Act. Questions remain‚ however‚ about the extent to which employees can be disciplined over social media activity We can expect the NLRB to continue to address the topic of employee rights as they relate to social media. Employers should review their employee handbooks and employment
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the last couple of years‚ Facebook‚ founded in 2004 by Mark Zuckerberg‚ has gone from a college photo-sharing site to a burgeoning business- networking platform for self-promotion‚ advertising and multimedia interaction. With new apps and add-ons‚ Facebook users can send each other a virtual drink‚ create and host events‚ advertise their businesses through social ads‚ and more. When Charlie Gibson hosted the debate for the 2008 presidential candidates along with Facebook‚ the little networking site
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I’ll “Facebook” You Later: The Effects of Facebook in Young People’s Lives Cynthia Vasquez Northwood University Abstract In the past ten years‚ the breakthroughs of the Internet have lead to the creation of online social networks. Founded in 2004‚ Facebook has become the most popular social network in the past few years. It has created a new way for people to communicate and socialize. Either by “posting” on their friends’ “walls” or by
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Facebook for Advertising Facebook for Advertising 2011 Marketing Research 8/16/2011 2011 Marketing Research 8/16/2011 Contents Management Issue | Page 3 | Market Research Topic | Page 4 | Secondary Data | Page 5 | Report | Page 7 | Mind Map 1 | Page 12 | Mind Map 2 | Page 13 | Bibliography | Page 14 | Management Issue As technology continues to evolve and adapt and social media becomes more and more popular many business (especially small ones) have taken to advertising
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Why Is Facebook Addictive? Twenty Reasons For Facebook Addiction By Dr. Brent Conrad Clinical Psychologist for TechAddiction As explained in a previous article in this series‚ Facebook Addiction is not a recognized clinical disorder. Hundreds of millions of people use Facebook to keep in touch with friends and family‚ plan events‚ receive news‚ and play games. For most‚ Facebook is a useful and enjoyable way of interacting with others online. However‚ some users claim
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article titled‚ “Beware of Facebook Danger‚” on May 10‚ 2006. In this article‚ Waite ultimately tries to persuade her readers to avoid Facebook. She describes how predators can use Facebook as an opportunity to find unsuspecting victims. She also tells of the risk that a student might face from questionable photos posted of them. She explains how students can portray themselves as potential victims by exposing their insecurity. Finally‚ she talks about how employers can use Facebook to check the credibility
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Running Header: Children on Facebook Children on Facebook EN3220 February 27‚ 2013 What is the problem? Bullying‚ Stalking‚ Unrealistic expectations‚ Skewed Realities‚ and Misunderstandings these are the problems that plague Social Networking Sites. These problems have always existed in the world‚ but now only have recently appeared in social networking sites. Early iterations of social networking sites appeared in the mid to late 90’s sites like Gecocites and Tripod‚ and Theglobe allowed
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With over 1 billion users‚ Facebook has pushed itself into part of everyday lives. However‚ Facebook isn’t all flowers and butterflies. A website that stalkers use to rub one off to whoever they stalk‚ should not be perceived as a good thing. Neither should it be considered a good thing when a college student tries to write his essay‚ and keeps getting distracted by notifications. Facebook is a tool used for stalking‚
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few: Google – Motorola‚ e-Bay – GSI Commerce‚ Facebook – Instagram‚ etc. Last year‚ one of the biggest deals in business combinations was Facebook and WhatssApp. The acquiring company (Facebook) went as far as paid astounding amount of $19‚4 billions to acquire internationally popular messenger WhatsApp. They paid over $4 billions in cash‚ $12 billion worth in Facebook shares‚ $3 billion in restricted stock‚ and a sit on boards of director of Facebook for Jan Koum‚ the
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