AACS4794 MANAGEMENT INFORMATION SYSTEMS Case Studies Case Study 1: A Giant Step for Mattress Giant (May 2007) Mattress Giant is one of America’s largest bedding retailers‚ with 240 stores in 14 states. For years‚ the company spent more than $20 million (about RM70 million) annually‚ about 10 percent of its revenue‚ advertising to people in their mid-30s‚ whose household income was $30‚000 - $40‚000 (about RM105‚000 - RM140‚000) per year .and who drove domestic car. As it
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Consumer decision making is a process – Evaluate why marketers need to understand this process. Consumers constantly make decisions regarding to the choices‚ purchases and use of products and services. Consumers are often faced with a large number of alternatives‚ which are changing due to new technologies and competitive pressures (Bettman‚ J. R.‚ & Sujan‚ M. (1987). Journal of Consumer Research‚ 14‚ 50-51). The consumer is often not completely certain about how a product may perform. Even when
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1.0 Introduction The Internet has been compared to the California Gold Rush of 1849 in which Levi Strauss built a Fortune 500 company by supplying miners with clothing (White Paper‚ Building an E-commerce Network). Levi’s managed to reap from the opportunities of the California Gold Rush. However‚ in an attempt to achieve the same success with the Internet and ecommerce‚ Levi’s failed to succeed. This paper investigates key reasons for such failure and identifies generic critical success factors
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E-commerce whereby consumer can sell products directly to another consumer by a market creator creating a marketspace. “Consumer to Consumer (C2C) e-commerce provide a way for consumers to sell to each other with the help of an online market maker” (Laudon and Traver‚ 2010) The online market maker such as Gmarket will provide catalogue‚ search engine and transaction capabilities for user to place their products and services on auction or sales. Giosis Gmarket International is a joint venture company
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attend class. If you have recently changed modalities‚ read the policies governing your current class modality. Course Materials Armstrong‚ G.‚ & Kotler‚ P. (2011). Marketing: An introduction (10th ed.). Boston‚ MA: Prentice Hall. Laudon‚ K. C.‚ & Laudon‚ J. P. (2012). Management information systems: Managing the digital firm (12th ed.). Upper Saddle River‚ NJ: Pearson/Prentice Hall. Nickels‚ W. G.‚ McHugh‚ J. M.‚ & McHugh‚ S. M. (2013). Understanding business (10th ed.). New York‚ NY:
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|[pic] |Course Syllabus | | |College of Information Systems & Technology | | |BSA/310 Version 8 | |
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(A)DISSERTATION TITLE Business process outsourcing in India: The present and the future of this industry. (B)FOCUS (B.1) Aim The main aim is to conduct a thorough research and develop an understanding on the history‚ growth and latest trends of the business process outsourcing (BPO) industry in India. (B.2)Objectives In order to achieve the full potential of the aim the following are the objectives * To understand the conceptual background of outsourcing and the reasons why companies outsource
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169-184 Jacobs‚ F Kickul‚ J. R. & Griffiths‚ M. D. (2011)‚ ‘Operations management‚ entrepreneurship‚ and value creation: Emerging opportunities in a cross-disciplinary context’‚ Journal of Operations Management‚ Vol. 29‚ pp: 78-85 Leem‚ C Laudon‚ K.C.‚ & Laudon‚ J.P.‚ (2010) Management Information Systems: Managing the Digital Flirm‚ 11th ed. New Jersey‚ Pearson. Petkov‚ D. & Petkova‚ O. (2007)‚ ‘Mixing Multiple Criteria Decision Making with soft systems thinking techniques for decision support in
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York. Karobia‚ C‚ (2006)‚ Kenya mobile firms seek roaming advantage‚ BBC News‚ Accessed online from www.bbc.co.uk Kotler ‚ P and Keller ‚ K.L‚(2006)‚”Marketing Management” ‚12th Edition‚ Pearson Education ‚ Inc.‚ Upper Saddle River‚ New Jersey Laudon KC and Laudon JP‚ (2006)‚Managing the Digital Firm ‚9th Edition. Upper Saddle River‚ New Jersey. Lehr‚ D‚ 2005‚ Cell Phone use changes life in Africa‚ Associated Press‚ Accessed Online from http://fellows.rdvp.org/davidlehr Prause‚Stephanie‚(October 2006)
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SAFETY AND SECURITY OF CONSUMERS IN ONLINE BUSINESS _________________________ A Research Paper Presented to the Faculty of the Department of Languages and Literature University of San Carlos Cebu City‚ Philippines _______________________ In Partial Fulfillment of the Requirements for the Subject English 4 College Composition and The Research Paper _________________________ by Agujar‚ Alnair Aniñon‚ Jose Kristian Caluyo‚ Jose Vergel Diana‚ Dean Mar Heyrosa‚ Bemcy Gleneth
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