Tanishq Tanishq opened it’s pilot store in Chennai in 1996. Launch strategy: Create a brand in an environment where there were no/very little national brand presense. Challenge the age old jewelers word with TATA’s guaranteed purity. It exploded the market with information and facts regarding impurity of gold. It introduced technology-backed challenge in a category completely governed by individual trust Strategy had two parts: 1. To provide a point of differentiation in a highly commoditized
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2. Tanishq unsuccessful launch (Problems) When Tanishq first came into the Indian market‚ the company come out with a decision that they wanted their jewellery to be different from the traditional Indian offerings‚ this had cause them to have lot problem and totally difficult to be accepted by the customers. The problems that the company face were the cultural limitations‚ and the designs of their jewellery designs 2.1 Cultural Limitations The jewellery market in India was totally unorganised
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MARKETING MANAGEMENT I FINAL PROJECT REPORT [pic] SUBMITTED BY: - Abhishek Kumar Sinha(8002) Hira Suryani(8015) Prodyut Kumar Saha(8037) Sachdev Pisharodi(8043) Shwetha Rao Yermal(8048) Swati Bansal(8054) Varun Kumar(8056) ACKNOWLEDGEMENT We are extremely thankful to Dr. H Gayathri for giving us the opportunity to undertake this project
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Explain Tanishq’s segmentation and positioning strategy. Tanishq from the house of Tata entered the jewellery market as a national retail chain that provided made the audience with jewellery of high design value and reliable worth. it it’s consumers believe in the purity of their jewellery by introduction of ºKarat metersª. These instruments helped the consumer measure the purity in a non- destructive manner. Another positioning strategy used by Tanishq were promotions by fashion shows to increase
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Tanishq A Case Study Group-III Section C Happy Saini 0137/48 Uday Mehta 4035/18 Ganesa Kumar KV 0128/48 Harshit Krishna 0143/48 Vinay Kumar Juluri 4040/18 Himanshu Kumar 0147/48 Rohan Gala 0127/48 Introduction: ’Tanishq’ meaning love for the body‚ was a brand introduced by Titan‚ a TATA company‚ to capture the gold jewellery market of India. The basic idea behind the concept was to redefine the gold jewellery market
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Tanishq Group M2 Introduction • Started in 1995 – jewelry business of Titan Industries Ltd – Promoted by TATA group • Production and sourcing bases with thorough research in jewelry crafts • Manufacturing plant at Hosur is equipped with latest and most modern machinery • Karatmeter – the only non-destructive means to check the purity of jewelry • Professional retailing in unorganized Indian jewelry industry • Retain sales of Rs.8000 crores in 2012 The Project Management Objective • To analyze
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Promotion 12 Pricing strategy 12 Competition 12 Competitor’s Products 12 Competitor’s Prices 13 Competitor’s Promotion‚ Advertising Methods and distribution channels 14 Market Size 15 Estimated industry sales for the planning year 18 Estimated sales for our company for the planning year 19 Government participation in the marketplace (Sunil) 21 Agencies that can help you 21 Regulation you must follow 21 Marketing Objective 22 Target Market
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Marketing Plan for the launch of “OSAMAX ” Current market situation Nepalese Pharmaceutical market and its marketing practices is complex to understand. With no such specific guidelines and policies from its regulatory body DDA‚ Nepalese pharmaceuticals feel the gap for visionary support from government. Though the country is self reliant in various categories the chunk of market share is still being enjoyed by foreign and Indian companies due to the lack of specific guidelines. Nepal pharmaceutical
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In 1995‚ Titan Industries‚ India ’s leading manufacturer of watches‚ launched the Tanishq range of gold watches and jewelery. Tanishq‚ an entirely new concept in the Indian market and had to struggle hard to be accepted by the customers as Indian jewelery manufacturers were largely unrecognized market .Industry watchers were extremely skeptical of Tanishq and doubts were being cast over its prospects. Tanishq began by offering jewelery in the 18-carat gold range‚ with designs borrowed heavily
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CASE SUMMARY: * Tanishq is the country’s only truly national jeweler * Targeted a more Western consumer evoking a “Nice‚ but not for me” reaction * Opened its first boutique in Chennai in 1995 as a precedence to tap the South market * Boutiques were spacious‚ intimidating ‚ exclusive with limited inventory on display * In Feb 1996 launched its first 18-carat range of exclusively designed gem-set jewelry STRATEGIES: * Piloted an offering of 22-karat plain gold jewelry with
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