A PROJECT REPORT ON A consumer behavior study on [pic] And Its brand perception among Indian women In partial fulfillment of the requirement for the award of degree of Bachelor of business administration (BBA.) DECLARATION I do hereby declare that this piece of Project report entitled “A consumer behavior study on Lakme And Its brand perception among Indian women” for partial fulfillment of the requirements for the award of the degree of “Bachelor of
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forefront of innovation‚ it must develop ways of making that strategy work. Being innovative does not just involve using the expertise of market researchers‚ scientists and product developers to create new products. It also involves using the capabilities of everyone within an organization to generate the processes that help the new product to reach the market quickly and efficiently. It is after all people who innovate and not companies‚ and they need the right environment‚ which provides both support and
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Product Proposal Mass Mobile Cover Submitted By Aditi Soni Saumya Gupta Mandeep K. Khural Selly Goyal Megha Arora Suhani Gagrani Submitted To Ms. Priti Gadhvi Department of Fashion Management Studies (FMS) National Institute of Fashion Technology (NIFT) (Ministry of Textiles‚ Govt. of India) GH-0 Road‚ Behind Infocity Gandhinagar-382007‚ Gujarat http://www.nift.ac.in September‚ 2014 1 TABLE OF CONTENTS Executive Summary……………………………………………………………3 Design Organisation………………………………………………………
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EXPORT OF JUTE PRODUCTS History • For centuries‚ jute has been an integral part of culture of Bengal • Prior to the establishment of the first jute mill in 1855‚ handloom weavers used jute fibre to make twines‚ ropes‚ coarse fabrics for the poor‚ and also for fishing and for mooring vessels. Towards the end of the eighteenth century‚ jute attracted the attention of the British EAST INDIA COMPANY‚ which sent a consignment of jute samples to England in 1791 that were successfully spun by flax
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Deodorant industry shows impressive growth The recent launch of 24 new deodorant brands in India is a clear growth indicator of the deodorant segment in India. The new additions have proven to be a major boon to the already existing 350 deo brands in the organized and unorganized markets. According to AC Nielsen‚ the organized deodorant category has been registering an annual growth rate of 41 percent with a revenue of Rs.619 crore. Companies such as Reebok‚ L’Oreal‚ Playboy‚ KamaSutra‚ Wipro
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ranked 4 times in the “Fortune Top 10” list of the most admired companies in the US. Johnson & Johnson (J&J) India‚ a subsidiary of Johnson & Johnson USA‚ is one of the leading players in the Indian pharmaceutical and consumer products business. It has employee strength of over 1‚800. It started business in India in 1947 in Bombay with Johnson’s Baby Powder‚ and‚ over time‚ introduced other products like toothbrushes‚ Johnson’s Baby Cream and Prickly Heat Powder. Briefing about this world class company
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My eyes roamed across the room‚ scanning the faces of nearly one hundred of the world’s leading scientists as we all waited in anticipation. We listened to the tiny wooden box that was shaping the world. The Enola Gay prepared to drop the bomb that president Truman hoped would end the war. We listened as the plane approached the target site. A city of over 100‚000 people. They would hear the bombers approaching and prepare for an attack -- hiding under desks or crouching in basements as they had
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With this background‚ the next section briefly highlights the important trends with respect to aggregate female employment in the Indian manufacturing sector over the 1990s. It is argued that much of the use of female labour in export production in India has been in informal and unorganised workplaces‚ including home-based work‚ with associated implications for pay‚ working conditions and consequently also for social policy. The cases of Export Oriented Units (EOUs) and Export Processing Zones (EPZs)
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“COMPARATIVE ADVERTISING‚ PRODUCT DISPARAGEMENT AND TRADEMARK INFRINGEMENT – INDIA‚ USA AND UK” SUBMITTED BY: DHARA DOSHI LLM II YEAR NALSAR UNIVERSITY OF LAW‚ HYDERABAD Table of Contents INTRODUCTION 3-4 WHAT IS COMPARATIVE ADVERTISING 5-8 COMPARATIVE ADVERTISING IN USA AND UK 9-14 PRODUCT DISPARAGEMENT AND COMPARATIVE ADVERTISING 15-18 COMPARATIVE ADVERTISING IN INDIA 19-25 CONCLUSION 26 CHAPTER 1: INTRODUCTION
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small grocery shop in Rhyl and registered a new private company‚ Value Foods Ltd. A trip to United States in late 1964 introduced Gubay to ‘baby shark’ retailing‚ the selling at very low prices but high volume of a limited range of nationally branded products sold in simply designed and minimally decorated stores (Sparks‚ 1990). Combined with ideas gained from the German discount supermarket chain Aldi‚ Gubay opened the first Kwik Save Discount in Colwyn Bay in 1965. By 1970 there were 24 discount stores
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