The British came to India at the start of the seventeenth century‚ changing the course of India’s history. During the seventeenth century many nations attempted to become wealthier through selling goods. One of these being spices which India had plenty‚ and it was this that lead to the colonisation of India. Through Indian colonisation‚ India faced many changes in the modification of policies that affected the economic stability of India. Another major impact of British colonisation was the huge
Free India British Raj United Kingdom
image depending on the attitude toward the new product and perceived image fit. Consumer attitude depends‚ in turn‚ on initial brand associations‚ perceived category fit‚ perceived image fit and consumer innovativeness. Brand familiarity also shows indirect effects. Research limitations/implications – The model should be tested with extensions of the same (line extensions) or different categories. It is also necessary to analyse non-fictitious products‚ and to take different moderating effects into account
Premium Branding Brand equity Brand
How BP failed at crisis communication British Petroleum (BP) suffered a large-scale public relations and crisis communication disaster‚ when an oil-drilling rig accident on 20th April 2010 incurred a spillage of several million gallons of crude oil into the Gulf of Mexico. This catastrophic spill has been regarded as one of the most severe environmental damages recorded in the U.S. history‚ causing public animosity and frustration‚ substantially because of inappropriate BP´s crisis communication
Premium Public relations Petroleum Exxon Valdez oil spill
Conclusion………………………………………………………………………………….8 Introduction: How did Nationalism begun in India? Well these were organized mass movements emphasizing and raising questions concerning the interests of the people of India. In most of these movements‚ people were themselves encouraged to take action. Due to several factors‚ these movements failed to win Independence for India. British economic interest in India began in the 1600s‚ when the British East India Company set up trading posts at Bombay‚ Madras‚ and Calcutta. At first
Premium Mughal Empire British Empire India
[pic] ITC was incorporated on August 24‚ 1910 under the name of ’Imperial Tobacco Company of India Limited’. Its beginnings were humble. A leased office on Radha Bazar Lane‚ Kolkata‚ was the centre of the Company’s existence. The Company celebrated its 16th birthday on August 24‚ 1926‚ by purchasing the plot of land situated at 37‚ Chowringhee‚ (now renamed J.L. Nehru Road) Kolkata‚ for the sum of Rs 310‚000. This decision of the Company was historic in more ways than one. It was to mark the beginning
Premium Brand Tobacco Hotel
you can especially see the effects in modern day India. Many of the people are highly educated and they speak fluent English. Multinationals have clearly taken note of this very profitable opportunity. In addition‚ the Indian political and economic structure is conducive to these corporations (www.cia.gov). The Indian economy is one of the fastest-growing in the world as it has enjoyed a steady 7 percent increase since 1997. Gross domestic product (GDP) has risen an astonishing 8.5 percent in between
Premium Multinational corporation Globalization India
Illiteracy in India (disadvantages; propositions) Education acts as a refuge in adversity. It empowers the people. It is the tool that breaks the chains that resist a nation’s development. If the growth of a nation is to be people-centric‚ and if development is to be whole‚ then the people must be empowered and stimulated through education. Current situation (disadvantages): India is the largest democracy in the world. Quite interestingly‚ 30% of the world’s illiterate population
Premium Education Literacy Functional illiteracy
Product Management Product management is a strategic and business-oriented role‚ focused on delivering solutions to market needs. Product Managers…. * Identify profitable opportunity * Launch products into market * Analyze the performance of the products already in the market * Promote extensively that longer meet market needs Micromax is an Indian consumer electronics company located in Gurgaon‚ Haryana‚ India. It is one of the leading mobile phone manufacturers in India as well as
Premium Marketing Strategic management Business development
Growing Beyond Ready for the transition Ernst & Young’s 2012 attractiveness survey India Emerging Markets Center The Emerging Markets Center is Ernst & Young’s “Center of Excellence” that quickly and effectively connects you to the world’s fastest-growing economies. Our continuous investment in them allows us to share the breadth of our knowledge through a wide range of initiatives‚ tools and applications‚ thus offering businesses‚ in both mature and emerging markets‚ an in-depth and
Premium Investment Foreign direct investment Economic growth
African Journal of Marketing Management Vol. 3(4)‚ pp. 78-88‚ April 2011 Available online http://www.academicjournals.org/ajmm ISSN 2141-2421 ©2011 Academic Journals Review Lack of peripheral vision – How Starbucks failed in Israel Avner Barnea Ono Academic College‚ Israel. E-mail:avnerpro@netvision.net.il Tel: +(972)522498639. Fax: +(972)46265011. Accepted 27 April‚ 2011 This study was conducted to discuss the unsuccessful experience of Starbucks in Israel and to show that it was primarily
Premium