minimum efficient scale (MES)The minimum efficient scale (MES) is the output for a business in the long run where the internal economies of scale have been fully exploited. It corresponds to the lowest point on the long run average total cost curve and is also known as the output of long run productive efficiency. The MES is rarely a single output - more likely it is a range of output levels where average cost is minimized where the firm achieves constant returns to scale. The MES will vary from
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CASE STUDY: MCCALL DIESEL MOTOR WORKS INTRODUCTION McCall Diesel Motor Works manufactures a range of diesel engines for use in marine applications‚ manufacturing plants and agricultural applications. The company has always tried to be progressive in terms of product design and in fact pioneered the development of a particular type of internal combustion engine. Originally‚ they only manufactured large marine diesel engines but have now diversified into small stationary type engine
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WLD: Weight Loss Drink Executive Summary The following report will give breakdown of WLD‚ a weight loss drink created by Team A for week six team assignment. This product launch purposed is to determine the factors that will influence a successful marketing plan. Team A will introduce WLD and present a situational analysis‚ show WLD’s market growth potential. Team A will show a competitive analysis that will assess WLD strengths‚ weaknesses of their competitors and provide Team A with
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“for us” and companies like Ford uses advertising to persuade us in believing that they can relate the most to the people. It’s a way for us to relate to the ad. The more realistic of an approach the companies make to make the product seem like anyone can use it the more we want it. Look at this ad taken from the September edition of People Style Watch magazine. It ’s an ad for the new Ford Fiesta. The ad shows close up pictures of key things people look for in cars now a days. For one they show
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Ambiguous business-level strategy in last decade – Neither successful differentiator nor cost-leader • Lacked innovation in compact and mid-sized cars • Focus on SUV division and luxury portfolio • Rising gas prices – Consumers fled SUV and luxury portfolio → Strategic Failure • Costs grew disproportionately to rivals – Estimate: Costs Ford $2500/vehicle more to produce than Foreign rivals Industry Analysis • N.A. Automotive Industry: Difficult to be in – Positives • Captive but essential
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JILL AVERY JEFFREY FEAR Por rsche: The Cayenne Launch T h In March 2003 the Porsche brand faced a challenge without pre d e ecedent in 55 years. Sinc the 5 ce launch of the Pors h sche 356 in 19 948‚ the brand had stood f expensive high-performance sports cars. d for e‚ s Its de esigns‚ varyin little over the decades‚ formed and then came to reflect the notion of a c ng o classic sports car. It was a connoisseu racing ve s ur’s ehicle‚ engine eered for spee and maneuverability
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company name] | Ford Motor Company: Supply Chain Strategy | [Type the document subtitle] | NICOLE | Table of Contents Page 3. Executive Summary Page 4. Identification Issues Page 5. Identification Issues‚ Environmental and Root Cause Analysis Page 6. Alternatives Page 7. Recommendation‚ Implementation‚ Control Page 8. Conclusions‚ References Executive Summary This case report addresses the challenges to implement virtual integration in Ford Motor Company
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Business Ethics A Utilitarian Argument in the Ford Pinto Case In 1971 Ford Motor Company decided they wanted to create a compact car that could compete with the other Japanese manufactured cars. It rushed from its inception to its actual production. In the end‚ these cars proved to be one of the most dangerous ever produced because of their extreme flammability in instance of rear impact collision. The decision by Ford to not recall any of its cars‚ and not fix design flaws‚ conceal the truth
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Yunior In the story “Fiesta” by Junot Diaz‚ Yunior is the protagonist. His actions and dialogue given by Diaz is what makes Yunior such a round character. A round character is a character that the writer provides so much information about that it is almost as if we know the character as a real person. Through Diaz’s description we learn so much about Yunior that it is almost as if he has come to life through the words written on the page‚ and he has become a real person. Yunior wants to have
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Christina L. Brown MRKT 454 Case # 10-2 The Smart Car June 16‚ 2012 Competitive advantage exists when there is a match between a firm’s distinctive competencies and the factors critical for success within its industry (Keegan & Green‚ 2011). There are two basic ways to achieve competitive advantage. First‚ a firm can pursue a low-cost strategy that enables it to offer products at lower prices than competitors. Next‚ an advantage can be gained by a strategy of differentiating products
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