Hybrid cars: Corrected Abstract: A hybrid car‚ also known as an HEV or hybrid electric vehicle‚ is an automobile that is powered by two sources; an internal combustion engine‚ and an electric motor. HEV’s need plugs‚ as they are amply charged by the movement of the wheels and storing the kinetic energy that is generated through a process called regenerative braking. cars have been accepted as a solution to the current pollution problems that we face‚ as they offer lower emissions than gasoline
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The Ford Pinto Project The Ford Motor Company has been the leading car company for many decades. In the late 1960’s early 1970’s the company was losing the battle with Japanese with the small efficient cars. Lee Iacocca‚ Chief Executive Officer the Ford Motor Company wanted a car that will be competitive to these Japanese compact cars. With this intention in mind‚ the company wanted to manufacture a sub-compact vehicle that weighs less than 2‚000 pounds and costs under $2‚000. The result is
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you’d necessarily think go together. But if you flew on Air New Zealand in the recent past‚ it’s Simmons who may have video-instructed you how to buckle up. Great companies always think outside the box‚ and Air New Zealand is no exception. In the most recent Travel + Leisure World’s Best Awards survey‚ the Kiwi airline came in No. 2. And while readers didn’t specifically rank in-flight entertainment‚ ANZ’s fresh‚ amusing spin on the standard safety video surely gave passengers a memorable impression
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redesigned 2013 Ford Escape‚ which went the other way and dropped the boxy look for a leaner‚ sleeker crossover-like stature. In fact‚ the new Escape is everything the last generation was not. For starters‚ it’s 2.8 inches longer and 1.3 inches wider‚ and that means more room inside. But it’s also 1.6 inches less tall and has softer lines‚ which gives it a smoother‚ sleeker look. Perhaps to no one’s surprise‚ it shares its underpinnings with a crossover‚ the European Ford Kuga. And that crossover
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Running head: FORD PINTO FORD PINTO Insert Name Here Insert Affiliation Here The case of Ford Motor Company producing the Pinto is a clear example of unethical behavior on the part of an automobile manufacturer‚ where a potentially dangerous product was knowingly released into the market. While there are some good consequences from the action‚ such as the jobs that were provided to American employees producing the car‚ and the individuals provided with an affordable vehicle‚ these were
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other variable costs‚ however‚ went down partly because of this unexpected high volume of new registrations. Lease cost went up to $4‚800 per vehicle because as Zip Car got bigger‚ the exposure to risk also got bigger for car manufacturers as their leased vehicles will be used by a larger pool of different drivers. Parking fee per car per year was also higher than expected (25% more) and fuel bill were 10% higher than planned. Because these were variable cost‚ they would bring down the company’s contribution
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Communications; the role of Marketing Communications‚ analysis of the Automobile Industry and the analysis and practical application of Marketing Communication strategies by Ford Motor Co. the report also shows Ford’s Corporate Social Responsibility and the practice of Ethical Marketing. The targeting‚ segmentation and positioning by Ford are also analyzed. Finally the report provides recommendations on how to improve the marketing communications and suggest strategies that the company should use along
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Ethics Ford Motor Company In the simplest form of utilitarianism‚ promoting the greatest pleasure for the greatest number of people; is a popular ethical business practice. Sometimes this utilitarian theory is considered a controversial theory of morality especially when linked to the cost-benefit analysis versus the risk-benefit analysis‚ ultimately eliminating the human quality of making business decisions. Ford Motor Company‚ Ford Pinto Case‚ is one of the most debatable utilitarian cases; when
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remember taking my most treasured toy‚ a bright red Ferrari Testarossa Hot Wheels car‚ and rolling it back and forth on the glossy‚ white tiled floor of my house. It never left my hands‚ accompanying me to restaurants‚ my grandparent’s house‚ and even Disney World. Somehow‚ the simplicity of this toy car fascinated me. As I entered elementary school‚ I realized that real cars are more intricate and even more fascinating than the ones that fit in the palm of my hand. Each car has a beating heart
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Car Accessories: Must Haves for the Family Car All aboard! Is your family car ready to accommodate all of you for a long trip? Many families travel together. Be it going to grandma and grandpa’s house or perhaps leaving for an out-of-town trip‚ our family car will always be useful to us. However‚ there are things that our family car must have to keep our long travel comfortable‚ safe‚ and fun. Here are some car accessories that transform your ordinary trip to a special one. Parents will definitely
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