specific demographic is through magazine advertising. Magazines have very specific niche markets in which consumers purchase a magazine based on their individual hobbies‚ wants‚ needs‚ social class etc. This allows marketers to target a specific market by placing an ad in a magazine that their target consumer may purchase on a frequent basis. Magazines in many cases are gender specific; this allows advertisers to target their ads and products to a specific sex. A magazine such as Cosmopolitan is aimed
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monthly magazine published by American Express Publishing. It was founded in 1978 by Ariane and Michael Batterberry. It features recipes‚ cooking tips‚ travel information‚ restaurant reviews‚ chefs‚ wine pairings and seasonal/holiday content and has been credited by The New York Times with introducing the dining public to "Perrier‚ the purple Peruvian potato and Patagonian toothfish". The winner of Top Chef‚ the reality television cooking competition‚ is featured in a spread in this magazine. MARKET
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and mass media to exercise to stay fit and healthy. At the beginning of the 21st century women are encouraged by magazines to follow strict exercise and diet regimes in order to
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ELLE Magazine Publication & Audience Analysis Introduction of Publication. ELLE is a fashion magazine that began in France in 1945 when sellers were transitioning from the sales-oriented era into the market-oriented era‚ which is characterized by marketing based on a determined target market and focusing on what consumers want and need. Adhering to this prevailing notion of the time‚ ELLE’s aspiration to advise females of the latest trends in fashion‚ beauty‚ lifestyle‚ and relationships has satisfied
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OK! USA Magazine OK! USA magazine is a British weekly magazine‚ specializing in the latest celebrity gossip and news. Ok! published in 1993‚ and its popularity grew not only in England‚ but also in U.S.A‚ Indian‚ Spanish and Bulgarian. OK! magazine is now the world’s biggest celebrity lifestyle magazine‚ with over 30 million readers worldwide. (elliepg321.wordpress). OK! USA Magazine is a magazine for female‚ using lots of rhetorical appeals and hook people’s attention by its cover. OK! USA Magazine
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AS Media Studies Report: Checker Magazine Outline of Task The target audience for my magazine is teenage girls who are interested in fashion and the latest trends. I went for this target audience because the main focus of my productions is fashion and most teenage girls are interested in fashion‚ making them easier to target. The category of audience for my products would be a mixture of C2‚ D and E. This is because it is a gossip and fashion magazine so stereotypically these groups would be
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Promotional Strategies Launch of New Intranet System We are all getting excited about the launch of our new Intranet system. It has been six months in the making‚ and our hard work and dedication is soon to be revealed. Though our job isn’t finished with initial development‚ we must now ensure that all relevant personnel at Pizza Man is ready and on board for this innovative opportunity. Promoting this system is very important in the acceptance and implementation by all staff members. Pre-Launch
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The magazine cover displayed from ‘Househusbands’ is about a father‚ who is subverting traditional gender stereotypes. The audience can infer because in the cover‚ the father is doing house chores while looking after his newborn all at once‚ which is a duty that is stereotypically done by women.‘Househusbands’ is targeted towards father figures who wish to be stay at home fathers and assist their family with housework or anyone who is interested. The use of salience is the father in this magazine
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themselves in that regard. This will help all the faculties to be found by a much wider audience. V Guru Magazine It gives us immense pleasure to bring to you the first issue of the V Guru magazine. VESIT has many magazines like Vishwakarma and E-magazine for students‚ individual magazines published by different societies like IEEE‚ CSI etc. A need for an exclusive VESIT faculty magazine was strongly desired. Thus‚ we decided to start V Guru‚ which
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Certain techniques of language and layout structures are often utilised in a variety of written media‚ such as magazines‚ books and newspapers‚ in order to manipulate the target audience’s opinions and beliefs. A journalist and their article’s motives can be deconstructed by considering five specific areas: the purpose and message of the article‚ the target audience and their susceptibility to persuasion‚ the language techniques being used‚ the bias of the article and lastly‚ the tone of the article
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