Advertising campaign case study New BMW Series By Ze Chen (30109683) Executive summary Designed for driving Pleasure advertising campaign from the largest luxury brand in the world-BMW. This new designed for driving pleasure features the all new 4 Series Concept. The campaign was promoted by multiple media‚ and the advertisements that have appeared in poster have been used for this analysis. This analysis include the description of the campaign-“Designed for driving pleasure”‚ market
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Competitors- High . BMW have got a lot of competitors . The biggest rivalry is a Mercedes. Both company aiming on the same customer group and have got nearly same quality of cars. Also there is threat form Audi ‚ Lexus ‚ Volkswagen and Reno .But BMW still holding one of the leading place in car industry ‚ because of their established brand ‚ good service and huge amount of innovations. Power of buyer –High. Buyers have got a lot of power over the production of the BMW‚ because car market is
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BMW 1 Series 5-door 116i 118i 120d 125i M135i www.bmw.co.za/1 Sheer Driving Pleasure BMW 1 SERIES PRICE LIST. JULY 2012. BMW 1 SERIES SPORT HATCH 5-DOOR PRICE LIST. JULY 2012. CO2 Tax including 14% VAT 6-speed Manual 8-speed Automatic Transmission Steptronic 116i 769.50 940.50 118i 1 197.00 940.50 120d 125i 2 907.00 2 479.50 M135i 5 814.00 4 702.50 Recommended retail price including 14% VAT‚ but excludes CO2 emissions tax Standard Model 6-speed Manual 8-speed Automatic Transmission
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Proctor & Gamble Case Assignment on launching of new brand Answer: If P&G were to go ahead with the launch of a new brand then it has to focus on Performance Segment over the mildness segment and price segments. P&G has about 42% share in LDL market‚ while his competitors Colgate-Palmolive and Lever Brothers has market share of 23.6 and 6.9% respectively. In total LDL market about 72% share by these three companies while only 28% share by small brands and private labels. As we see from Exhibit-1
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BMW Read the case‚ and consider the following questions: 1. What main trends are identifiable in the business environment in general and in the automobile market in particular in 2004? • Equity prices had fallen until late in 2003: this‚ coupled with geopolitical tensions and concerns about oil supplies‚ add to the uncertainty about the economic and political environments • From the mid 1990s automobile producers strove to improve engineering adn quality of vehicles as a
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Analysis BMW Product BMW’s Headquarters is located in Munich‚ Germany. BMW Is one of the most successful multi brand premium automobile manufacturers in the world. BMW manufacturers‚ distributes and sells cars. Their range includes sedans‚ coupes and convertibles. BMW is the parent company of Rolls-Royce and owns Minnie cooper. They were the former owners of Rover. BMW operates under three segments‚ vehicles‚ motorcycles and financing. 1. BMW Vehicles 2. BMW Financing 3. BMW Motorcycles’
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BMW of North America: Dream It. Build It. Drive It by Dmitry Alenuskin‚ Andreas Schotter Source: Thunderbird School of Global Management 16 pages. Publication Date: Jun 23‚ 2012. Prod. #: TB0301-PDF-ENG BMW‚ the leading luxury car manufacturer in the United States‚ implemented a new marketing initiative based on its online video services aimed to increase sales of customized vehicles. Prior to the introduction of the "Dream It. Build It. Drive It." program‚ BMW’s SUV sales in America were in
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BMW: AN EXERCISE IN ALIGNING IDENTITY‚ BRAND AND REPUTATION* BMW‚ the German car manufacturer‚ has been strategically focused on premium segments in the international car market. With its BMW‚ Mini and Rolls-Royce brands‚ the company has become one of the leading premium car companies in the world. BMW’s strong identity and marketing campaigns are often credited as the building blocks of the company’s continuing success. There are four values that define the BMW identity inside the organization
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Bavarian Motor Works (BMW) was created in 1916 as an aircraft engine manufacturing company. After World War I‚ they were prohibited from manufacturing aircraft and aircraft engines. They moved into the automobile business in late 1928. Since then‚ BMW has been known for making high quality automobiles. The question really is‚ how does BMW maintain such high quality? How do they continue to produce automobiles known for precision and performance? The answers to these questions lie within BMW’s organizational
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BMW Latin America BMW Supports Model Launch‚ Develops Prospects with Cloud-Based Social Marketing When BMW Latin America had to promote the launch of two new model lines‚ it wanted to kick off an interactive marketing campaign through the Facebook social network that would support the launch and collect audience data. BMW used Windows Azure to support a solution that integrated the Facebook promotion with its internal Microsoft Dynamics CRM environment‚ engaged 90‚000 consumers‚ and converted 900
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