Citibank: Launching the Credit Card in Asia Pacific 1.0 Launching the Credit Card in Asia Pacific Region Citibank should launch the card product in Asia for several reasons. Firstly‚ Citibank can ride on the rapid economic development in the region via credit card products. Secondly‚ it is also an excellent way to overcome distribution limitations imposed on foreign banks in the region. Thirdly‚ it allows Citibank to expand its customer base from the upper income segment to include the rapidly
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BETWEEN BMW & LAMBORGHINI”. CONTENT: * HISTROY OF BOTH BMW AND LAMBORGHINI. * DOMAIN OF BMW AND LAMBORGHINI. * EMPLOYEE DETAILS OF BMW AND LAMBORGHINI. * ANNUAL PRODUCTION OF BMW AND LAMBORGHINI. * REVENUE OF BMW AND LAMBORGHINI. * CONCLUSION. HISTORY OF BMW: * At first this bmw company is german based automobile and motor cycle manufacturer. * The year that the bmw company founded was 7th march 1916. * The founder of the bmw is franz Josef popp
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BMW 320i vs Audi A4 Safety: The BMW 3-Series is safer; it’s been rated five stars overall by the National Highway Traffic Safety Administration (NHTSA) and the A4 has been rated “poor” in frontal collisions while the 3 series was rated “Marginal”. Luxury: They both are equivalent in this category. Speed/Power: Both cars are powerful but the BMW is more powerful. Price: You can save $1‚850 by choosing a BMW 320i rather than an Audi A4. Of course‚ the 320i is not as powerful‚ which means you might
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What is your choice? BMW or Toyota? There are many different types of cars in the world. However‚ BMW and Toyota have stood out the most. More people prefer a BMW and a Toyota over any other vehicle. The two car companies have sold the most cars in the past two decades than any other car company. Although‚ there are many differences there are also some similarities. Toyota motor company is a Japanese automotive company. There are 36 factories in 28 nations around the world; eight of those are
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and Volkswagen and Ford for international competitors. BMW – Bayerische Motoren Werke AG (English: Bavarian Motor Works Co.) is a German automotive company that is founded on 1916 that specialize in automobile‚ motorcycle and engine manufacturing. Which now owns the brand BMW‚ Rolls-Royce and Mini. At first‚ BMW’s core business was to manufacture aircraft engines and shifted to motorcycle from 1923 and then automobiles from 1928 since BMW was forced to terminate the aircraft engine production under
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CAPITAL ONE: LAUNCHING A MASS MEDIA CAMPAIGN Why are we advertising? * To create more awareness and communicate a position in the Canadian marketplace * To change negative attitude of Canadian consumers towards credit cards * To correctly deliver the message to Capital One’s target audience group and thereby increase revenues and reduce defaults Who are we talking to? The target customers are prime and subprime customers. It started with 9.9 introductory offer which is priced very
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Assignment The Advert On the final page of this document you will find the advert I have chosen for my analysis. I will mainly be using the Berlos SMCR model. The Analysis The source of this advert is mainly the Bavarian auto-maker BMW. Specifically‚ it is a division in Greece selling premium used BMW’s. Their main goal is to sell more cars‚ of course‚ but one might assume‚ that compromising the general belief that used cars are not attractive to buyers of premium cars‚ is a secondary
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amongst Automotive Brand such as BMW‚ Ford and Mercedes have been going on for a long time to be the best Automotive Brand in the world. Recently‚ many automotive companies have established a new design car with electric energy to replace the fuel. The article is about the new invention of BMW group concerning to the charger of the electric cars. The charger has an advantage‚ which is rapid recharging as key to the success of its new BMW i3 electric vehicle. The BMW Motor Group also has develop a less
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BMW-campaign for introducing Efficient Dynamics in Hungary‚ 2009 Executive Summary The campaign introduced the new Efficient Dynamics technology of BMW by creating the team “BMW Team Hungary with Efficient Dynamics” and participating on long-term races to make customers know and understand the real advantage of the technology: that low fuel consumption and emissions combined with out-standing performance leads in success by competing even vs. sport cars positioned on a much higher level. The campaign
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PRODUCT STRATEGY OF BMW The majority of BMW’s success is attributed to the development of a consistent marketing policy‚ the ’market niche’ strategy. The company has built its brand on four core values‚ which are: Technology Quality Performance Exclusivity BMW has maintained these core values since the company’s inception. Coupled with WCRS (BMW’s advertising agency since 1979)‚ the company has adopted a consistent advertising strategy. In addition to the message of these values being
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