------------------------------------------------- ------------------------------------------------- Branding in the Automotive Industry: A Comparative Study Between BMW and Audi ------------------------------------------------- ------------------------------------------------- 2. Background ------------------------------------------------- ------------------------------------------------- BMW and Audi are two of the most recognized brands in the automotive industry globally. Being well known trademarks‚ their pricing diversity
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INTERNATIONAL MARKETING CASE ANALYSIS SEMINAR : TESLA MOTORS INC. FREDERIC Jerry ABASSI Hafiz MBOUI Celjhussia WANG Xuxing INTRODUCTION : In 1827‚ the french mathematician and physician Jean-Baptiste Fourier come up with the notion of greenhouse. Therefore was introduced for the first time the notion of global warming. In 1967‚ whether 140 years later two scientists made the first global warming previsions: doubling of the carbon dioxide at the beginning of the twenty-first century
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Maria Amparo Gonzalez Diaz Team 8 SE Cisco Systems: Launching the ASR 1000 Series Router Using Social Media Marketing BUSINESS CONTEXT/KEY BUSINESS DRIVERS • Cisco Systems‚ Inc.‚ founded in 1984 by a small group of computer scientists from Stanford University • By the end of 2008 CISCO became the worldwide leader in specialized networking solutions for the Internet‚ collaboration‚ Internet video and productivity improvements that Internet-based technologies provided to individuals‚ companies
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In Millions of JPY (except for per share items) 3 months ending 2013-06-30 3 months ending 2013-03-31 3 months ending 2012-12-31 3 months ending 2012-09-30 3 months ending 2012-06-30 Revenue 1‚712‚712.00 1‚733‚029.00 1‚947‚980.00 1‚604‚659.00 1‚515‚183.00 Other Revenue‚ Total - - - - - Total Revenue 1‚712‚712.00 1‚733‚029.00 1‚947‚980.00 1‚604‚659.00 1‚515‚183.00 Cost of Revenue‚ Total
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Tesla Motors is one of the leading producers of electric cars and electric powertrains in the world. Founded in 2003 and based out of Palo Alto‚ California‚ Tesla is currently in 37 countries worldwide. Tesla currently produces 3 models‚ the Roadster‚ Model S‚ and the Model X. A primary issue Tesla faces is the steep prices of all three models. The least expensive model is the Tesla model S. It’s cheapest option begins at $57‚400. Many experts believe that for Tesla to be successful‚ they will
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Title To examine the effectiveness of internal organizational communication can reduce workplace conflicts at BMW Private Limited. Background Effective internal communications starts with effective skills in communication‚ including basic skills in speaking‚ listening‚ questioning and sharing feedbacks. Perhaps the most common problem faced by management is the lack of awareness understanding some piece of information being conveyed to the reception not clear which leads to misunderstandings
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When launching a new product‚ it is better to pursue a brand extension strategy‚ than to develop a new brand Brand extension is a brand strategy which using the existing brand name to develop a new product or enter into a different product category market or industry. The new brand can be called as a “sub-brand”‚ and the original brand is referred as a “parent brand”. There are basically two different types of brand extensions. The first one is “line extension”‚ which means to launch a new product
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AUDI A1 CASE I. Introduction * The german car manufacturer Audi is launching the new Audi A1 model. This small city car completes the range of vehicles marketed by the company. * Although the brand has many strengths‚ premium city cars represent a new segment for it‚ in which the competition is already well-established. II. Analysis 1. Internal analysis 2.1. The Audi brand Strengths: * Part of the Volkswagen group: leading Europea car market * In 2010: 1.09 mil
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The Most Difficult Elements Involved in Establishing and Launching a Management Performance Measurement system By: Masoud Noordeh (DBA student) Abstract In today‟s business organizations‚ an information system provides feedback about the performance of business activities‚ and adjustment made whenever it is necessary. In the information- based organization‚ it is critical for managers to have a performance measurement system that has ability to provide their information needs for easy decision
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Background: BMW (Bayerische Motoren Werke AG) is one of Germany’s largest industrial companies and the most successful car and motorcycle manufacturers in the world. It was founded in 1916 and is headquartered in Munich‚ Bavaria‚ Germany. Mission statement: "The BMW Group is the world ’s leading provider of premium products and premium services for individual mobility." The IT-Infrastructure at BMW: The IT-infrastructure is almost totally responsible for the company’s entire infrastructure
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