BACKGROUND Company: Dexit Inc. is a privately owned company formed in Toronto in 2001. The company’s goal is to provide customers with convenient and easy-to-use electronic payment system that would be an alternative cash for low-value transactions. Product and service: Product/service 1 On registration by filling a form at the Dexit enabled merchant locations‚ on the Dexit website‚ or by calling the Dexit call center‚ customers will receive a Dexit Radio Frequency Identification (RFID)
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HKU833 STEPHEN KO AIRASIA: FLYING LOW-COST WITH HIGH HOPES AirAsia started out as a Malaysian government-controlled‚ full-service regional airline that offered slightly lower fares than its number-one competitor‚ Malaysia Airlines (“MAS”). In December 2001‚ private entrepreneur Tony Fernandes took over the debt-ridden airline for the symbolic sum of US$0.26. Despite the air-travel downturn following the 11 September 2001 terrorist attacks‚ Fernandes believed that the timing for entering
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1. ISSUE AND DEFINITION OF SUCCESS Issue: After three years of unimpressive sales and low margins‚ Harrington Collections must evaluate launching a new active-wear product line in order to increase profits and maintain industry leadership. Definition of Success: Break-even must be achieved within one year of new product line introduction and sales must bring net profit back to 2005 level of $154 million in the long-term. Positioning Statement: Harrington Collection provides high-quality professional
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Problem Statement: As a manager of The Lego Group I think the main problem that Lego faces is maintaining its competitive advantage and growth in the complex toy industry. Lego must identify a clear expansion plan to respond to the external (business) threats such as intense competition and new product innovations‚ changes in the toy industry with mergers and acquisitions and legal battles as well as maintain efficient internal operations in terms of supply chain and logistics in order to keep up
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high-level skills to cover a wide range of functions‚ including distribution‚ sales and marketing‚ finance‚ customer services and HR. To attract and retain the best people TNT offers interesting careers‚ with opportunities for people to progress. The case study explores how TNT delivers its business strategy and
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I Case Study: AdMob Index I. II. III. 1 2 List of Figures ................................................................................................................... II List of Tables ..................................................................................................................... II Abbreviations ................................................................................................................. II Introduction ......................................
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w rP os t S 910D05 OPERATIONS STRATEGY AT GALANZ op yo Dr. Stephen Ng and Barbara Li wrote this case under the supervision of Professors Xiande Zhao‚ Xuejun Xu and Yang Lei solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation
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1. What factors do you think enabled Sega to break Nintendo’s near monopoly of the U.S. video game console market in the late 1980s? There are a few different factors that allowed Sega to break Nintendo’s near monopoly of the U.S. video game console market. First‚ the introduction of a 16-bit system was huge. This was double the original 8-bit systems that were out and consumers were anxious to try it because of the enhanced graphics. Second‚ Sega made their new system backward compatible
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CAMBRIDGE SOFTWARE CORPORATION – A CASE STUDY Cambridge Software Corporation‚ a small software company was trying to expand its revenue and profit by bringing out multiple versions of Modeler‚ a powerful‚ multi-module‚ Lotus 1-2-3 compatible modelling software product. The key questions in front of the corporation were how many versions to come up with‚ which segments to target and how to price the different versions. There were three options available as far as the number of versions goes-the
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Already established in the food industry and having overcome the initial barriers faced by those entering it‚ the Tan family successfully diversified the company to selling sandwiches. From that point‚ Jollibee began expanding their success by launching a total of five stores by 1978‚ founding what we see today as Jollibee Foods Corp. 1. How was Jollibee able to build its dominant position in fast food in the Philippines? What are the sources of competitive advantage was it able to develop
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