global quality-assurance guidelines and procedures. Fragmentation Traditional car segments such as sedans‚ vans‚ hatchbacks‚ and pick-up trucks are fragmenting more and more into niches. Derivative car segments‚ on the other hand—such as coupes‚ roadsters‚ minivans‚ and two-seaters‚ as well as cross-over vehicles such as four-door coupes‚ SUV coupes‚ “soft”1 SUVs‚ and sport vans—are growing. A combination of customer demand for personalization—the right product for their specific use at the right
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EXECUTIVE SUMMARY Youth culture is an area that is a little tricky for marketers to enter into. The reason being‚ the youth population in today ’s generation is self-absorbed and restricted leaving poor scope for marketing. They are smart‚ self-aware and observant. The world ’s biggest power is the youth and the beauty of a woman- Chanakya To understand and connect to youth one must be a part of the youth. The marketers cannot neglect the young market because they are the future of the world
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References: Baer‚ Drake (2014)‚ The Making Of Tesla: Invention‚ Betrayal‚ And The Birth Of The Roadster‚ Business Insider Boyadjis‚ Mark; Rassweiler‚ Andrew; Brinley‚ Stephanie‚ Tesla Motors: A case study in disruptive innovation Csikszentmihalyi‚ Mihaly (1997)‚ Creativity: Flow and the Psychology of Discovery and Invention‚ Harper Perennial Eysenck
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cannot be duplicated. The strategy that TM executes is out performing the competition and could show signs of dominance in the industry in the long term. Analysis Tesla Motors has introduced a high performance product to the market called the Tesla Roadster. This electric sports car is out performing the competition in the automobile industry. However‚ some competitors are aware of the long term plan for Tesla to build a wide range of models‚ which will include affordably priced family cars. This is
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the high end of the market‚ where customers are prepared to pay much‚ and then drive down market as fast as possible to increase unit volume and reduce prices with each successive model. So‚ Tesla motors started with an expensive debut‚ with Model Roadster which cost $100‚000. Then they produced the second product‚ Model S but with the price of $70‚000. And the upcoming Tesla Model 3 is planned to have much more lower price. The progress is evident and the goal is one: A lower-priced‚ high-quality
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Electric cars vs the gas oh line cars In the next ten years what the average American drives will be very different than today. Electric cars may phase out gasoline (Gasoline is also known as petrol) in the next couple of decade. Electric cars produce no tailpipe emissions and are much cheaper to fill up than the more common gasoline vehicles. Switching to electric cars will have more benefits than drawbacks in comparison to other fuels such as petrol and diesel. In order to switch to electric
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German Luxury-Car Makers Look Beyond Home Market BMW to expand Plant in U.S.‚ Daimler Will Boost Investment in China Venture By William Boston and Neal E. Boudette Updated March 28‚ 2014 2:56 p.m. ET A new BMW X4 is unveiled last Friday at the BMW manufacturing plant in Greer‚ South Carolina as the Germany luxury auto maker announced a $1 billion expansion for the plant. Associated Press German luxury car manufacturers BMW AG and Daimler AG have unveiled plans to spend billions on new car
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I. Executive summary A lady named Susan Wong is budgeting for the coming year (Year X). During year X‚ she has to cover monthly expenses as well as irregular monthly financial obligations‚ and she plans to do so by investing the money not used to cover monthly expenses in either a 1-month‚ 3-month or 7-month investment scheme whose yields are 6%‚ 8% and 12% per year nominal respectively. When the investments mature‚ Susan will use the principals as part of her budget and invest all the interests
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Question 1 What were your expectations (prior to the developments in 2007) of the DaimlerChrysler merger and its future prospects in the global auto industry? Initially‚ at the time of the merger there were many aspects in favor of the DaimlerChrysler merger‚ such as: • Chrysler gains a toehold in Europe‚ access to Daimler’s technology base and get an image boost from Mercedes. • Daimler should benefit from Chrysler’s strong U.S. presence‚ design flair and manufacturing process that have made
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PREPARED BY: Abhinav Agarwal Objective overview * HERITAGE * INDUSTRY ENVIROMENT * FOUNDERS * FIRST PRODUCT * ROLLS-ROYCE OVER THE YEARS * MILESTONES * ROLLS-ROYCE BRAND: THE IMPORTANCE * ROLLS-ROYCE BRAND POSITIONING * ROLLS-ROYCE BRAND STORY * ROLLS-ROYCE BRAND VALUE * ROLLS-ROYCE BRAND STRENGTH * PRODUCT LINE * PRICING * STATE OF BUSINESS * TARGET MARKRT * ADVERTISING & MARKETING * Competition
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