American University In Cairo Marketing 302-Final Report Dr.Dina Bassiouni Omar Megawer Mohamed Degwy Kareem El-Toukhy Amr Emad Alaa Gamal Aly Sherif Table of content Executive summary…………………………………………………………….3 Company‚ Brand and product Overview…………………………………..….4-5 Micro-Environment..…………………………………………………………..6-7 Macro-Environment……………….…………………………………………....9-11 SWOT Analysis…………………………………………………………………12 Problem Identification……………………………………………………………13 Market Segmentation…………………………………………………………
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PREPARED BY: Abhinav Agarwal Objective overview * HERITAGE * INDUSTRY ENVIROMENT * FOUNDERS * FIRST PRODUCT * ROLLS-ROYCE OVER THE YEARS * MILESTONES * ROLLS-ROYCE BRAND: THE IMPORTANCE * ROLLS-ROYCE BRAND POSITIONING * ROLLS-ROYCE BRAND STORY * ROLLS-ROYCE BRAND VALUE * ROLLS-ROYCE BRAND STRENGTH * PRODUCT LINE * PRICING * STATE OF BUSINESS * TARGET MARKRT * ADVERTISING & MARKETING * Competition
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TESLA MOTORS INC FORMReport) 10-K (Annual Filed 03/07/13 for the Period Ending 12/31/12 Address Telephone CIK Symbol SIC Code Industry Sector Fiscal Year 3500 DEER CREEK RD PALO ALTO‚ CA 94070 650-681-5000 0001318605 TSLA 3711 - Motor Vehicles and Passenger Car Bodies Auto & Truck Manufacturers Consumer Cyclical 12/31 http://www.edgar-online.com © Copyright 2013‚ EDGAR Online‚ Inc. All Rights Reserved. Distribution and use of this document restricted under EDGAR Online
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the Roadster proved to be ineffective. This lead to the release of the car being postponed and Tesla missing the shipping date. Musk decided to fire everyone who caused the projects development to be stalled‚ mainly the CEO Martin Eberhard which is when Elon Musk decided to become CEO himself. To further control the crisis Musk continued to drastically cut costs effectively by demanding lower prices from suppliers‚ closing some of the office and reducing staff. This resulted in tesla Roadster being
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enthusiast were angry about Porsche’s decision of launching a SUV. Porsche must consider the impact of online community and decide whether to take action or not. Secondly‚ the brand manager should also considerate the Cayenne impact on the overall brand name. Brand extension is an extremely risky strategy and could end up as brand dilution. Last but not least‚ Porsche had to summarize the knowledge they gain from the Cayenne incident and come up with best launching plan for the up coming Panamera. Rennlist:
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street-legal cars ever made. (Prices reflect what these cars sold for at the time of production‚ not at auction years later.) 1 of 12 THE 10 MOST EXPENSIVE CARS... EVER 10. Mercedes-Benz SLR McLaren Roadster — $495‚000 One of the fastest convertibles to date‚ the SLR McLaren Roadster hits 60 mph in 3.7 seconds and can reach speeds up to 208 mph — and Mercedes says it’s possible for the driver and passenger to have a conversation with the top down at up to 120 mph. This car combines Mercedes-Benz
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knows it until everyone know it. Advertising is one of the most common ways to make car buyer or car enthusiast aware of the new car with special promotion price. Another more important way of advertising is to create an image or brand image. Take BMW Z3 for example‚ it was introduced in 1996 and shortly the car has been used in the famous James Bond movie. This is similar to Nissan 350 Fairlady Z in the recent 2007 Fast and the Furious 3 – Tokyo Drift. Over the years Tata Motors have been successful
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A Global Team: Greg James at Sun Microsystems‚ Inc. (A) Managing People in Organizations Case - Managing ... Case is available here - http://www.scribd.com/doc/37095326/Managing-a-Global-Team-SunMicrosystems About Me Analysis: Raring Roadster People Involved View my complete profile Greg James - A fast growing manager at IBM who faces a sudden series of issues in his team‚ which spans 3 countries - India‚ UAE and France‚ in addition to the team in the US. Rahul Ashok - An IIT
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seen the message‚ on the off chance that they review the message‚ and what their attitude was towards the product. There are various channels that companies uses in order to communicate their goods or services to customers in the market. BMW for instance uses BMW website‚ magazine‚ newspaper‚ trade shows‚ billboard‚ etc. (Elearningportal.com‚
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Tesla Motors‚ Inc. Financial Analysis Project Accounting II – Dr. Frazer Themistoklis Tambassopoulos Introduction In this paper I intend to provide a sound financial analysis of Tesla Motors Incorporated. I will do so by calculating and providing liquidity‚ profitability‚ and solvency ratios and then evaluating those results. Assessment of these ratios will more or less define Tesla Motors’ abilities to meet its short-term debts and obligations (liquidity)
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