Nguyen Nguyen Portfolio – Case of Germany Degree Programme in International Business and Marketing Logistics 2013 TABLE OF CONTENT 1 Overview of German Economy German economy is currently the largest economy of Europe and the fourth of the world‚ accounts for about one-fifth of European Union GDP. Despite suffering from the economic crisis‚ German economy has improved noticeably in recent years. The rise of export is the key factor contributes to Germany’s
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Year Product Offering Introduction BMW‚ the Ultimate Driving Machine‚ is developed from an independent company. This company was able to focus on turning great ideas into great cars. The company exhibits one of the most recognizable logos in the world‚ the blue and white BMW insignia which is known as the Roundel. This emblem depicts motion as it portrays the movement of an airplane propeller against a clear blue Bavarian sky. One of the most visible BMW design elements is the twin-kidney grill
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5/17/13 Lamborghini Andrew Cabral Ferruccio Lamborghini was already a successful businessman when‚ in 1963‚ he decided to found a car company‚ named after himself. He chose Sant’Agata Bolognese as the location and recruited a variety of famous and capable engineers to design his cars‚ including Bizzarrini‚ Dallara and Stanzani. The first car‚ the 350GT‚ entered production in 1964 and combined a Bizzarrini developed quad-cam V12 with a Dallara developed chassis. As might be guessed
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many varieties of models such as B-Class (Sports Tourer)‚ C-Class (Saloon)‚ CL-Class (Coupe)‚ CLS-Class (Coupe)‚ E-Class (Saloon‚ Coupe)‚ GL-Class (Off-Roader)‚ M-Class (Off-Roader)‚ R-Class (SUV Tourer)‚ S-Class (Saloon)‚ SL-Class (Roadster)‚ and SLK-Class (Roadster). Quality Since its inception‚ Mercedes-Benz had maintained a reputation for its quality and durability. When we make a decision to purchase a car‚ Mercedes-Benz is always a decision in favor of quality. It is because the most cutting-edge
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All that you should Learn About Your 4WD Add-ons As Well As Their Installations! 1) The initial step is to discover the mounting points in your vehicle. If they’re not present‚ mounting points have to be drilled. The next thing is to get rid of the inside boot rim and side sections together with the covering on the ground. In certain automobiles‚ the exhaust must also be removed or cut for correct installation. If enough space continues to be unavailable for working‚ take away the rear bumper.
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products. Jim McDowell‚ vice president of marketing at BMW says " If a product is declining‚ we would prefer to withdraw it from the market‚ as opposed to having a strategy for dealing with the declining product‚" In other words‚ Maturity and Decline stages do not usually exist in BMW’s product life cycle. Before a product reaching the Maturity stage that characterized by decreasing sales rate and declining profit‚ BMW pulls it out from the market. BMW cars typically have product life cycle of seven years
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An Examination on Social Performance of BMW AG Corporate Social Responsibility can be defined as performances of businesses in completing good practices and standards to accomplish positive and sustainable results towards business‚ environment and society (CSR Singapore Compact 2005). Implementation of corporate social responsibility concept within the businesses means the businesses will always try their best to give positive outcomes to the society‚ which give satisfaction to the people and
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TITLE PAGE BMW MAKE THE DIFFERENCES Prepared for: Dr. Beth C. Candol (Lecturer) Marketing Strategy University of Technical Education‚ HCMC BA (Hons) Business Management (Top up) Prepared by: Hoang Huong Thien Ly Class 12BABM COD: 129125118 4th April 2013 EXECUTIVE SUMMARY This assignment shows the marketing strategies and development process of them when BMW penetrates into Vietnam market. Based on analyses about internal and external factors‚ BMW can recognize their strengths
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Introduction Not only does the BMW Group produce the “Ultimate Driving Machine” but they also provide high quality financial services. The success of the company has not only relied on the excellent quality of the automobiles they produce but the financial services they provide their customers. Financial services are a key factor for success in today’s mobile world. At BMW‚ an extensive product portfolio is available that provides expert information
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Table of Contents ------------------------------------------------- Topics Pages ------------------------------------------------- 1. Introduction 3 ------------------------------------------------- 2. Objective of the study 4 ------------------------------------------------- 2.1 Primary Objective 4 ------------------------------------------------- 2.2
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