BMW Z3 Launch HBS Case Study Date: 18th August 2009 Question 1 Define what you see as the 2 main risks and 2 main benefits of non traditional marketing. Use the BMW case to support your assertions. A paragraph explaining each point will be sufficient. Answer 1 The Z3 case shows how communications strategy and tactics have evolved beyond traditional TV and print advertising. *Two key* Risks of Non-Traditional Marketing are highlighted below: *Systems not in place to measure
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The Introduction Stage begins when the new product is placed on the market. At this stage people are unaware of the product‚ sales are slow and profits are low. In the Growth Stage the market accepts the product; initial customers are satisfied and sales increase rapidly. During the Maturity Stage there are many competitors in the market and sale growth begins to decline. Sales begin decline and profitability drops during the Decline Stage as a result of new technologies‚ change in customers’ preferences
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iPAd Mini Target Market Apple’s target markets are middle to upper class consumers who have shown an interest in computers and have disposable income which makes them willing to pay more for an Apple product. These consumers enjoy using the latest technological advances through the use of their computers and other related devices. These consumers also enjoy downloading music and playing video games. These consumers also use Apple computers while working‚ such as professionals in the field
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The keys to the company’s future value and growth are profitability (ROE) and the reinvestment of retained earnings. Retained earnings are determined by dividend payout. The spreadsheet sets ROE at 15% for the five years from 2006 to 2010. If Reeby Sports will lose its competitive edge by 2011‚ then it cannot continue earning more than its 10% cost of capital. Therefore ROE is reduced to 10% starting in 2011. The payout ratio is set at .30 from 2006 onwards. Notice that the long-term growth rate
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Many schools exist that don’t create student success. In too many school systems today‚ students are deprived of the education they need to become successful in life. What is society doing to make sure these students find their way? What does it take for them to become successful participants of society? After reading Freire’s‚ Pedagogy of the Oppressed‚ I must say there is some truth to students being oppressed for they are being forced to matriculate in an educational environment they aren’t familiar
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Bibliography: -Unknown Authors. The Catholic Bible. (New American Bible). Canada. Saint Mary’s press‚ 2010. -Catholic Church. Catechism of the Catholic Church. Vatican City. Liberia Editrice Vaticana‚ 1993.
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Citibank: Launching the Credit Card in Asia Pacific 1.0 Launching the Credit Card in Asia Pacific Region Citibank should launch the card product in Asia for several reasons. Firstly‚ Citibank can ride on the rapid economic development in the region via credit card products. Secondly‚ it is also an excellent way to overcome distribution limitations imposed on foreign banks in the region. Thirdly‚ it allows Citibank to expand its customer base from the upper income segment to include the rapidly
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FanJingxuan ID: 2742482 Page 1 Principals of Marketing Chapter 5 Page166 1. Choose one of the following companies. What colors does it use predominantly in its logo or packaging? How do these colors affect the perception of its products? Answer: The color which L.L BEAN usespredominantly in its logo and packaging is green. Green symbolizesnature‚ freshness‚ health‚ andlife. It is the most restful and comfortable color.L.L BEAN is an outside door sports brand company. Their targeting customers are
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cultures. One in particular is the epic six part miniseries Roots (1977) based on the 1967 novel by African American author Alex Haley‚ telling the story of Haley’s ancestors. Many consider this one of the most important novels and television mini series of all time. It is said to have touched the hearts and gripped the minds of all who are fortunate enough to see or read the story. It gives a remarkable account 200+ years of slavery and a deep look into the destruction and dehumanization of
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Alpen Bank: Launching the Credit Card in Romania Written Analysis of Case Presented to: Miss Tania Hassan Presented by: * Case Overview: Alpen bank has to make a crucial decision whether or not they should launch the credit card business in Romania. The bank had to come up with a market strategy that can generate at least €5 million in profit within 2 years. Prior to introduction of the credit
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