building a strong consumer preference towards its ‘value-for-money’ products. Innovation‚ Creation and Foundation: It was way back in ‘60s and ‘70s‚ where the domestic detergent market had only premium segment‚ with very few players and was dominated by MNCs. It was 1969‚ when Karsanbhai Patel started door-to-door selling of his detergent powder‚ priced at an astonishing Rs. 3 per kg‚ when the available cheapest brand in the market was Rs. 13 per kg. It was really an innovative‚ quality product – with
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In the article “Toys” (1957)‚ Roland Barthes claims that modern toys are conditions children to gender roles they are expected to demonstrate. Barthes supports his claim by explaining that toys are imitations of everyday adult objects and comparing these toys to a wooden set of blocks that promotes creativity and durability. His purpose is to raise awareness about the myths of toys and the things they represent in order to make people reevaluate the types of toys that are best for child development
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introduced in Dove brand. It was dish washing detergent which survived but was disappointing. * The failure in dish washing category was due to the fact that its competitor Pamolive has already introduced washing detergents “that softens the hand while you do the dishes”‚ so Dove failed to use its identity attribute as its competitive advantage. * The customers didn’t felt the need to change from Pamolive detergents. * The introduction of washing detergent also tarnished the image of Dove‚ and
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To‚ 11.06.2014 The Branch Manager Karnataka Soaps & Detergents Limited Kolkata Branch 154‚ Harish Mukherjee Road‚ Kolkata - 700025 Dear Sir‚ As per your notice KSDL/KOL/14-15/146 Dtd.11.06.2014 it has observed that the information to you about the condition regarding our godown at 5/H‚ Tiljala Road‚ Kolkata -700039 is improper‚ inadequate and misleading. From 1988 till today no stuff of Karnataka Soaps & Detergents Limited has spent a full day working hour at godown. Our nodal
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1st July 1957. From this year onwards till date the factory has never looked back and it has achieved growth and development in production‚ sales and profits. The initially named Government Soap Factory was renamed as Karnataka Soaps and Detergents Ltd on 1st October 1980& its trademark is “SHARABHA”‚ The Company is a leading sandalwood soap manufacturer in the country‚ and they have demand for their products in both domestic as well as international market. The main objective of the
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IBM 2012 Introduction The Britain’s larger producer of household detergents‚ Uniwhite‚ launched its first product ten years ago. It was an new lye called Miracle and able to wash at 40°C. That launch was great for Uniwhite‚ the “Miracle” happened to help poor and laborious housewives! That was a success‚ which brings steadily to the producer a 51% share of the household detergents market and to the market leading. Few times later‚ energy savings became important for the
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Abstract 2 Introduction 3 Influence 4 THE WASHING MACHINE 5 The evolution of the modern Washing machine 5 Benefit and Value 8 Influencers 9 Consumer Behaviour 10 Design 10 Shape 11 Colour and Generational issues 12 Innovation Challenges 13 Branding 15 Target Market 15 Differentiation 16 Brand Appeal 16 Conclusion 17 Bibliography 18 Abstract The paper introduces the concepts of MDI and reviews how Marketing Innovation and design have influence the present day
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ball pen stains. Most people accidentally rubs ball pen marks on their clothing on a daily basis. The study was done to find out if acetone is more effective and easier to remove ball pen marks on clothings or fabrics than normal laundry detergent. Statement of the Problem The study aims to answer the following questions: 1. What is a more effective and easier way in removing ball pen stains on fabrics? 2. Is acetone effective in removing ball pen marks? Hypothesis
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Infection Control Procedures Section 1 The need to wear disposable gloves and aprons when dealing with blood and bodily waste where possible. Staff should report personal illness and exclude themselves from work if suffering with something infectious (not and excuse to ill inform the setting and take time off as in correctly informing the setting could result in the setting incorrectly informing the parents/carers and Environmental Health where necessary. Staff to have up to date immunisation
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have in-house laundry‚ so off-premise laundry contract is needed for us. As the Executive Housekeeper‚ we need to prepare and plan reports for our housekeeping department operation‚ The reports need to be prepared are: Consideration factors for budget‚ The staffing requirement and working schedule‚ The needs of cleaning equipments and supplies‚ The inventory items and control‚ The standard clearing procedures and cleaning functions‚ The management and control of the off-premises laundry. The followings
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