consumer products company‚ has a well-earned reputation as one of the world’s best marketers. With its 80-plus major brands‚ P&G generates more than $37 billion in annual revenues worldwide. Along with Unilever‚ P&G is a dominant global force in laundry detergents‚ cleaning products‚ and personal care products. P&G expanded abroad after World War II by exporting its brands and marketing policies to Western Europe‚ initially with considerable success. Over the next 30 years‚ this policy of developing new
Premium Marketing Procter & Gamble Laundry detergent
chance to work regarding Detergent. A detergent is an agent used for cleaning. Detergents are synthetic surfactants‚ which is produced from petrochemicals rather than fatty acids and oils. They are very effective in hard‚ soft as well as salt water. Detergents are the salts of long chain of hydrocarbons such as alkyl sulphates. A detergent has several advantages over soaps in which we can see in the following topics. Detergents are commonly said to be synthetic detergents because it is produced
Premium
Rin DETERGENT CASE RIN DETERGENT: TO POSITION OR REPOSITION Section - A Group - 12 Write up # 2 Submitted By: Roll Numbers: 34015 34016 34048 34122 34142 Total Words - 1623 Executive Summary Case describes the introduction of Rin laundry detergent bar of lever Brothers Pakistan Limited. In initial days (1984) the sales of the detergent bar was far below the expectation regardless of many promotional activity of the product
Premium Marketing Laundry detergent Laundry
Procter and Gamble: Tide Four-in-one Laundry Sheets Marketing Plan Marketing 500 Strayer University February 20‚ 2013 Table of Contents I. Executive Summary Page 3 II. The Company Page 4 III. Marketing Objective Page 6 IV. Customers Page 7 V. SWOT Analysis Page 9 VI. Competitors Page 12 VII. Targeting Page 13 VIII. Positioning Page 16 IX. Product Page 18 X. Price Page 20 XI. Breakeven Analysis Report
Premium Laundry detergent Brand management Brand
DESCRIPTION History of Laundry During the Roman Times‚ laundry was not done at home. It was done at the public “fulleries” by workers called “fullones”. The “fulleries” consist of a big hall with very large basins in the floor. In these basins‚ clothes were soaked and cleaned. Materials were further cleaned by workers who “jumped” or “danced” on clothes while they lean on small walls on either side. On the other hand‚ Ancient Greeks used only water without soap to laundry. As the years go by‚ there
Premium Laundry
oap and detergent‚ soap [Credit: © Photos.com/Thinkstock]substances that‚ when dissolved in water‚ possess the ability to remove dirt from surfaces such as the human skin‚ textiles‚ and other solids. The seemingly simple process of cleaning a soiled surface is‚ in fact‚ complex and consists of the following physical-chemical steps: Wetting of the surface and‚ in the case of textiles‚ penetration of the fibre structure by wash liquor containing the detergent. Detergents (and other surface-active
Premium Fatty acid Soap Fat
A. Name of the Enterprise – LAUNDRY WORKS B. Location – Zone 2 Blk. 3 Centro Fatima Uhaw‚ General Santos City The area measures 14x22 ft. (26 sq. meters). The rate of renting of the place is P 4‚000.00 since it is located along the main road. C. Description of the Business -is intended primarily for students renting boarding house and apartments. Secondly the residents of Centro Fatima Uhaw‚ General Santos City. -LAUNDRY WORKS significantly acts a helper for
Premium Expense Laundry Revenue
Purpose Sentence The purpose of this speech is to inform my listeners on how to do laundry. Introduction Forty-five percent of children don’t learn how to do laundry until leaving for college. Most children feel that it’s not a necessary tool they need to know until they are on their own. Having freshly cleaned pants and blouses each day in your closet seems normal to many kids‚ but before you know it‚ those wonderful days will in fact be over. After today‚ most of you
Premium Laundry Washing
January 27‚ 2014 English 100BL Professor Cutler Rough Draft The Process of Doing the Laundry Several people‚ including me (and maybe you) procrastinate until they are down to the last pair of socks or underwear to do their laundry. Even though the process of doing the laundry is composed of only a few simple steps‚ many people often avoid doing this task because it is too time consuming. Whenever I do the laundry‚ I would always separate the chore into four main procedures- sorting‚ washing‚ drying
Premium Laundry Clothing
STRATEGIC PLAN WINTER 2005 Mission Statement The mission of the Davidson College Laundry is to provide laundry services to students‚ college departments‚ and private individuals. By doing so in a convenient‚ timely‚ personalized and financially responsible manner‚ the College Laundry enables students to spend more time in academic and extra-curricular pursuits and effectively supports departmental activity. Services include the care and handling of personal clothing‚ bed linens‚ dry cleaning
Premium Marketing Marketing plan Strategic management