Summary Case describes the introduction of Rin laundry detergent bar of lever Brothers Pakistan Limited. In initial days (1984) the sales of the detergent bar was far below the expectation regardless of many promotional activity of the product. General Manager Mustafa anticipated that it may be because of the vague advertisement and blue color associated with the bar. The problem may be the advertisement of Rin which portrays it as better than laundry soap so customer relates Rin from dish wash (which
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CASE: I Playing to a new beat: marketing in the music industry Questions: 1. Discuss the micro and macro forces that are affecting the music industry. Answer : Factors affecting the music industry include the following: • Consumers have created a new value curve for the music industry • Online file sharing and downloading where copyright holders are bypassed has put the traditional business model of the music industry in doubt • Competition for consumers time‚ attention
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CHAPTER II I. Introduction Cuzina ni Tita Norma is fine dining restaurant which can hold the total capacity of minimum 50-70 persons. It is located at Allarey cor. Hermana Fausta Streets Lucena City near a hospital the Mt. Carmel Dioscesan General Hospital. The building where it is located has a dual functions‚ the base of the building serves as the restaurant while the second floor serves as the function room. The function room at the second floor of the building serves as the venue for
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Lucky T-shirt Laundry‚ “articles of clothing‚ linens‚ etc.‚ that have been or are to be washed.” (http://www.definitions.net). The Super Bowl is arriving just around the corner. My lucky t-shirt has been good to me the last couple of years – it’s only crazy if it doesn’t work‚ right – and now‚ my team is going to this year’s Super Bowl. Even if your team is not headed to the Super Bowl‚ you too‚ probably have a lucky shirt. Washing your lucky t-shirt in the best temperature‚ using a certain type
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Market Analysis on Detergents The Detergent Market is one of the segments of the FMCG market in India that has high growth potential. The detergent based segment is divided into two broad categories - oil-based laundry soaps and synthetic detergents‚ including bars‚ powder‚ and liquids. The detergent market is mainly concentrated in the urban areas but the level of penetration in the rural for the past few years has been good. Market segmentation Detergent
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| Analysis of the Surf Excel’s 2012 Pre and Post-purchase behaviourin Mamallapuram | | [Type the author name] | 6/7/2012 | | Preface This project traces the detergent market and the demand for one particular detergent in Mahabalipuram‚ a small township in Tamil Nadu. Surf Excel is a leading detergent brand produced by Hindustan Unilever Ltd in India. This product is marketed in different price ranges and quantities. There is a wide range of categories under surf excel which
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THE ESTABLISHMENT OF A LAUNDRY SHOP IN TANJAY CITY: A FEASIBILITY STUDY In Partial Fulfillment Of the Requirements of Methods of Research Proposal Subject Presented to Dr. Romario Ybañez By: PRIM ROSE THERESE R. SARMIENTO MARIAN FATIMA L. AGUILAR EDUARD JOSEPH V. NARCISO JULIUS L. REMOTICADO OCTOBER 2011 CHAPTER I THE PROBLEM AND ITS SCOPE Introduction The Filipinos are keen when it comes to cleanliness. Almost every day households do particular routines of cleaning up in order to avoid diseases
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art piece by Diane Fenster and Michael McNabb. Their work‚ ‘Secrets of the Magdalene Laundries’ is an installation piece which was exhibited in New York and San Francisco between 2000 and 2004. Secrets of the Magdalene Laundries is a room size installation. It creates a symbolic laundry environment by combining the elements of both photography and sound. Exhibited in a white gallery‚ Secrets of the Magdalene Laundries consists of 15 bedsheets‚ ranging in sizes from normal to king size. It focuses not
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of women in Northeast washed clothes more frequently than the Southeast since they own fewer clothes and have more free time. Moreover‚ many women in this area view washing clothes as a pleasurable activity and prefer to wash clothes in a public laundry‚ river or pond where they can chat with their friends. This huge potential market and detergent use patterns may assist Unilever to get more profit. Considering the remarkable annual growth rate of 17% in detergent market and high barriers to entry
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The Dag Group Analysis. Problem definition: Chris and Val are deciding if enter to compete in the service of laundry through starting a new chain of laundries or buy some already existing. Also consider if they should better not enter compete in this market. To start we must take into account the context in which the case arises and for that we will use a picture to consider some factors political‚ social‚ economic and technological that later could help us to develop a SWOT analysis for the various
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