NIRMA CASE STUDY The year: 1969. Karsanbhai Patel‚ the son of small-time farmer from Ruppur‚ Gujarat‚ tries his hand at making phosphate-free detergent powder out of a small shed in Saraspur‚ an Ahmedabad suburb. A chemist in a government lab‚ Patel’s entrepreneurial instincts drive him to moonlight for work that would soon become his real professional calling: making a low-cost detergent. When it came to giving a name to his labor of love‚ Patel decided to call it Nirma (after his daughter Nirupama)
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INTRODUCTION Shri Mahila Griha Udyog Lijjat papad popularly known as “Lijjat” is woman’s organization manufacturing different products such as Papad‚ Khakhra‚ Appalam‚ Masala‚ Vadi‚ Gehu Atta‚ Bakery Products‚ Chapati‚ SASA Detergent Powder‚ SASA Detergent Cake (Tikia)‚ SASA Nilam Detergent Powder‚ SASA Liquid Detergent. It is an organization of the women‚ by the women and for the women. The turning point of the institution was in 1966 when it was registered under the Bombay Public Trust act
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OMO Television Commercial analysis Quách Quý Tôn – Code: 13 Kiều Thúy Vân – Code: 2 Lê Thị Mỹ Linh – Code: 43 In this consumer’s-rather-than-buyer’s market‚ the consumer’s power is increasingly intimidating. Besides trying to better the quality of the products‚ producers’ ultimate goal should be finding a way to get into prospects’ mind. Realizing this‚
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A Project Report on Deterjent & Satisfaction Survey of Nirma Ltd. HISTORY OF DETERGENT- The earliest detergent substance was undoubtedly water; after that‚ oils‚ abrasives such as wet sand‚ and wet clay. The oldest known detergent for wool-washing is stale (putrescent) urine. For the history of soap‚ see the entry thereon. Other detergent surfactants came from saponinsand ox bile. The detergent effects of certain synthetic surfactants were noted in 1913 by A. Reychler‚ a Belgian chemist
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Surf Excel & ARIEL Marketing & Competition Analysis Main areas covered Introduction | History Top Indian Players | Market Share Marketing Objectives | Strategies Segmentation | Growth Opportunities Understanding Consumer Needs Pricing | Marketing Strategy Competitive Advantages | Promotion/AD Campaign Environmental Change and Innovation Consumer Satisfaction and Research Competitors : Ariel | Recommendation & Suggestions Conclusion Introduction Fabric Wash
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Segmentation Surf was launched in 1959. A family brand with toughstain removal and caringimage. - International to Ultra to Ex cel Surf Ex cel is available in 4variants: Surf Excel Blue Surf Excel Quick Wash Surf Excel Automatic Surf Excel Detergent Bar Rating7/6 ARIEL Ariel was introduced in India in1991. Ariel contains unique Fragrancein detergents with newtechnology based detergent Ariel is available in 3 variants: Ariel Fresh Clean Ariel Spring Clean Ariel
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The war between detergent giants Hindustan Unilever (HUL) and Procter & Gamble (P&G) continues. [pic] This ad is special as it is plain stupid. However‚ a recent ad on TV takes a direct dig on the competitor’s product which is not something that has been seen on the Indi-Ad scene. The indirect references in ads have been in plenty but never ever I have seen such a direct attack. If you are familiar with Tide ads‚ their USP has been to highlight the superior technology which make the clothes more
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Different types of hotel in the Philippines Many people visit the Philippine Islands each year in order to enjoy its picture perfect views and Asian hospitality. Luckily‚ there are several types of hotels available in the Philippines that make it possible for anyone to afford a trip. Whether you’re looking for student-budget type lodging‚ luxurious accommodations or something in between‚ the Philippines has got you covered. Luxury Hotels Luxury hotels are available across the Philippines and
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this claim‚ enclosed please find the medical records and billing statements of our client‚ Johnnie Mae Williams‚ who sustained permanent injuries after slipping and falling on March 15‚ 2016‚ as a result of the negligence of your insured‚ Reef Life Laundry. All premises owners owe a duty to their invitees to exercise reasonable care to maintain their premises in a safe condition. See‚ e.g.‚ Everett
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trend of running business. Background Sunshine laundry was a private company‚ set up business and branches by the owner since 1993. And launch franchise to let people get in to this industry by 2002. Sunshine laundry joined many international institutes to show that they are high quality. Up to now‚ it has over 50 branches in Hong Kong. Also‚ it was sponsor of 08 Olympic and Ocean Park Halloween event laundry. For your information‚ Sunshine laundry is not offer the franchise by their own directly
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