BA 4221 – MIDTERM CASE INSTRUCTIONS: BAKE ME A CAKE Students are required to purchase this case from Ivey Publishing. See “Ordering Instructions for Students” under the Course Syllabus section of D2L. Due date: 4:30 p.m.‚ October 21st. Ivey Case: 9B13B001 Synopsis On January 14‚ 2012‚ Amy Bourgon‚ sole proprietor of Bake Me A Cake (BMAC)‚ set out to make some decisions regarding the company’s future strategy. BMAC had grown and Bourgon was considering a move because she was unsure of
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Case Study One: Amazon.com Amazon started as an e-commerce book site and has now added music‚ toys‚ electronics‚ software‚ and home improvement equipment to its list of product offerings. The Amazon supply chain is longer than that of a bookstore chain such as Borders or Barnes and Noble because of the presence of an additional intermediary—the distributor. The distributor margins in the Amazon supply chain can also be viewed as an increase in cost. However‚ Amazon has exploited several opportunities
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2) CASE 2: “Competition in Energy Drinks‚ Sports Drinks‚ and Vitamin- Enhanced Beverages‚” by John E. Gamble‚ C75–C87. Case Questions 1. What are the key success factors (KSF) in this industry? 2. Apply the Five Forces Model of Competition tool to analyze the Energy Drinks‚ Sports Drinks‚ and Vitamin-Enhanced Beverages. 3. Apply the Strategic Group Mapping tool to determine the place of the leading beverage producers in relation to each other. 3) Case Study Assignment 3 Case 12: “Google’s
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Case 34: Dippin’ Dots Ice Cream and Coffee? 1) What elements in the external environment might affect Dippin’ Dots’ strategy? * The threat of new entrants into the industry creates more competition. * The power of the suppliers and buyers. As the present competition and potential new competition in the “frozen desserts” segment‚ have a major effect externally. * There are already substitutes to the Dippin’ Dots’ products‚ but there is still threat of new substitutes. * Intense
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Strategy and Management of Technological Innovation E Ink Case Study Analysis Bronikowski‚ Jasinski‚ Yoder February 10‚ 2012 Executive Summary E Ink is an attractive investment for venture capital. The company has a skilled management team that has proven able to overcome the complex technical issues of commercializing an emerging technology. As a result‚ E Ink’s current film technology is well positioned to become the dominant design in markets where E Ink has large market shares and high
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| Principles of Economics‚ 6th Edition | An extraordinarily high rate of inflation | ii) | | | | Case Study 1 1. The Case Study 01 article described Zimbabwe as experiencing “galloping hyperinflation”. According to your textbook‚ what is the definition of hyperinflation? Consequences: | Explainations | i) Price | | ii) Stock Market | | 2. According to the Case Study 1 article‚ what is happening in Zimbabwe due to the hyperinflation? List two points. 3. Describer the
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and Potential Treatment I Case Studies Brenda L. Brown Axia College of University of Phoenix Causes and Potential Treatment II Case Studies Case Study I: Josephine a 47 year old woman whom I label her with the disorder of Schizoid
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Coursework Case Study Name: Yazhou Xiao Student No: 10408026 Date: 01/11/2012 Module Code: M5213 Tutor: Geoffrey Farmiloe This essay will aim to discuss the actions of Harvester Agricultural Machinery Co Ltd. In this case‚ the freight forwarding agent ‘Polaris Logistics PLC’ made an oral assurance with the importers (Harvester)‚ but in once transport the Polaris breach the assurance and two
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Case 17 Teaching Note Ebay: Facing the Challenge of Global Growth Overview This version of the eBay case has been substantially revised and extensively updated from the version that appeared in the 14th edition. While some of the fundamental material remains the same‚ the case includes new data and strategic issues that eBay’s managers must address as the company moves beyond the traditional auction niche that it now dominates largely unchallenged and as the company drives to continue
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used to organize your thoughts about a case. As you perform your analysis remain open to the fact that your interpretation of the facts may change and therefore you should constantly revisit your answers. Define the Problem: Describe the type of case and what problem(s) or issue(s) should be the focus for your analysis. | List any outside concepts that can be applied: Write down any principles‚ frameworks or theories that can be applied to this case. | List relevant qualitative data:
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