1) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to A. conduct an experiment B. develop a formal research project to gather primary data C. conduct informal discussion with outsiders‚ including intermediaries‚ to see if he has correctly defined the problem D. develop a hypothesis and predict the future
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1) Big Fizz Co.‚ a manufacturer of cola-flavored drinks‚ wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would fall under which variable of the marketing mix? A. Product B. Place C. Promotion D. Price 2) Hewlett-Packard sells personal computers through specialty computer stores‚ electronics superstores‚ and its own Internet site. What is the marketing mix variable that is
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NLI- National letter intent Who is a sports agent? Advocate‚ marketer and negotiator Not just for athletes- Coaches‚ Broadcasters‚ retired athletes‚ etc. have agents. Qualifications: Law Degree? Not necessary. No law or mandate that says an agent needs a law degree. Most do‚ though. Sometimes the law degree might be a hindrance. If you were an attorney‚ and also happened to be a sports agent‚ there are some ethical dilemmas. You can’t go up to someone who’s about to go be a big star and
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References: Different Types of Lawyer. (2011). Retrieved from http://different-types-of-lawyers.blogspot.com/2011/12/contract-law-doctrine-of-mistake.html Melvin‚ S. P. (2011). The Legal Environment of Business. New York‚ New York: McGraw Hill/Irwin.
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generational gap is a term popularized in Western countries during the 1960s referring to differences between people of younger generations and their elders‚ especially between children and their parents.[1] Although some generational differences have existed throughout history‚ modern generational gaps have often been attributed to rapid cultural change in the postmodern period‚ particularly with respect to such matters as musical tastes‚ fashion‚ culture and politics. A generation gap is not only
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Course Syllabus MKT/421 Version 12 1 Syllabus School of Business MKT/421 Version 12 Marketing Copyright © 2011‚ 2009‚ 2008‚ 2005‚ 2004‚ 2003‚ 2001 by University of Phoenix. All rights reserved. Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior‚ the identification of marketing variables‚ the development and use of marketing strategies‚ and
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How do Different Cultures View the Idea of “Gap Year”? 1.USA&UK 2.Other European Countries 3.Asian Countries In the United States‚ the practice of taking a "year off" remains the exception‚ but is gaining in popularity. Taking a year out has recently become slightly more common for Americans‚ with prevailing reasons as a feeling of being burned out of classroom education and a desire to understand oneself better. In the United Kingdom a year out is a common choice before university‚ again to travel
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Solutions for generation gap? Answer: There are NO solutions to the "generation gap". The best thing to do is to try to BRIDGE the "generation gap". In many ways as a teenager myself‚ its hard to identify with my parents. I see the world with a different perspective on EVERYTHING‚ from what is acceptable to wear‚ to how long I should be allowed to watch TV‚or how much time I should surf the net‚ or if I am allowed to have a Myspace. Here’s some ideas that my family came up with that makes
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EXECUTIVE SUMMURY From this thorough research which has been conducted in this paper‚ it can be seen that the marketing strategy implemented by Gap Inc. and Mango Clothing is pivotal to their excellent performance not just globally but specifically in Malaysia. Both Gap Inc and Mango Clothing have a lot in common despite the fact that while Gap is American‚ Mango Spanish. Beyond this‚ the world is drastically becoming a global village and this can be seen in the adoption of similar strategies by
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Elements of Computer Security Week 6- 7/1/15 Thomas Mitchell Grantham University Instructor: Dr. Gonzalez Abstract The information in this paper will investigate the elements involved in computer security. Protecting information today requires more than just locking a door or filing cabinet. With data being stored electronically‚ it is vital that important information be protected from prying eyes. There are many different methods for protecting information that is stored on computers
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