conceptual framework of customer-based brand equity (Keller‚ 1993) and six-stage model of brand evolution (Goodyear‚ 1996) to develop the processes of building brand equity. Focuses of brand equity building are suggested for each stage. Key words: brand equity‚ brand knowledge‚ brand evolution INTRODUCTION Successfully building‚ managing‚ and tracking the brand equity of brands are main goals of brand management. The brand strategies are flexible to fit the increasing competitive market and
Premium Brand Brand management Branding
Hofstede Model‚ Guatemala‚ and Sweden Allen Lee Blocker Benedictine University Running Head: Hofstede Model ‚ Guatemala‚ and Sweden Abstract According to the Mooij and Hofstede (2010)‚ the Hofstede Model assumes the role of defining a culture by noting the differences inherent within. Specifically‚ this model contains five dimensions which can be applied to countries in order to spell out these differences. Dimensions used in the Hofstede model are power distance‚ individualism
Premium Geert Hofstede Individualism
Three theoretical models underpinning health promotion and health education are; The Health Belief Model‚ The Stages of Change Model‚ and The Social Learning Theory. The Health Belief Model The health belief model is a psychological model which tries to explain and predict health behaviours by focusing on each individual’s attitudes and beliefs. It was first developed in the 1950’s by social psychologists Hochbaum‚ Rosenstock and Kegals whom worked in the U.S. Public Health Services.
Premium Health Public health Behavior
in different DEA models Rajiv D. Banker a‚ William W. Cooper b‚ Lawrence M. Seiford c‚ Robert M. Thrall d‚ Joe Zhu e‚* c School of Management‚ The University of Texas at Dallas‚ Richardson‚ TX 75083-0658‚ USA Graduate School of Business‚ The University of Texas at Austin‚ Austin‚ TX 78712-1174‚ USA Department of Industrial and Operations Engineering‚ University of Michigan‚ Ann Arbor‚ MI 48109-2117‚ USA d 12003 Pebble Hill Drive‚ Houston‚ TX 77024‚ USA e Department of Management‚ Worcester Polytechnic
Premium Output Input Trigraph
Coursework Assignment Number 1 The Gordon Model is particularly useful since it includes the ability to price in the growth rate of dividends over the long term. It is important to remember that the price result of the Constant Dividend Growth Model assumes that the growth rate of the dividends over time will remain constant. This is a difficult assumption to accept in real life conditions‚ but knowing that the result is dependent on the growth rate allows us to conduct sensitivity analysis to
Premium Stock market Stock Cash flow
Leadership One of most significant skill of management organisation is leadership. Companies cannot be successful without good leader. This assignment considers the case study of NHS management which have problems in different areas. Doctors have many problems with managers and another section that manual workers have problems with their job. From the cases study‚ we can encounter the management in the UK hospital is not good enough. we also apply theories to look for a solution. This assignment
Premium Leadership Management
Prison Models There are three models of prisons that have been prominent in American since the early 1940’s: custodial‚ rehabilitative‚ and reintegration. Each model is designed differently based on its overriding goal‚ and this affects the physical design‚ policies‚ and programs that are implemented within each of the models. Custodial Model Archaic Purpose: Control‚ focus is on maintaining security and order. Goal: Punishment‚ this is the best way to provide deterrence against
Premium Crime Decision making Prison
Appendix 2 A model of cultural influences on teamwork practice - a design team case-study Cristina Chisalita‚ Gerrit C. van der Veer‚ Johan F. Hoorn & Mari Carmen Puerta Melguizo Vrije Universiteit Amsterdam Contact author: Cristina Chisalita Postal address: Faculty of Sciences‚ Division of Mathematics and Computer Science‚ Department of Information Management and Software Engineering‚ Free University‚ De Boelelaan 1081 A‚ 1081 HV Amsterdam‚ The Netherlands
Premium Culture Design Graphic design
EMPLOYEE BONUS SCHEMES - REWARDS STRATEGY There are various types of bonus plans that can be put into effect at your business. Bonus schemes and employee rewards strategies are established to fulfil a number of key business and HR objectives: • To improve business performance (e.g. productivity‚ sales or profits) • To focus employees’ efforts on key objectives such as customer service‚ quality and on-time delivery • To increase employee motivation by establishing a clear link between pay and
Premium Employment Strategy Management
to work every day. However‚ it is undeniable that reward contributes significantly to these incentives. Torrington‚ Hall and Taylor (2008) states that rewards can be categorized into three terms‚ namely direct tangible rewards‚ indirect tangible rewards and intangible rewards. As far as I am concerned‚ both direct and indirect tangible rewards are relatively easy to identify and there are not many differences existing. However‚ the intangible rewards are the most likely to be ignored in practical operations
Free Minimum wage Employment Wage