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    Social Media

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    Title: Social Media and Recruitment in a Globalized Market Name: Jignesh J Trivedi (MBA - HR) (Asst. Professor‚ Shree B J Patel Umiya BBA College‚ A’bad) Address: 15‚ Krishna Aprt; Opp. Ami Akhand Anand society part-2; B/H Ambica Hotel; CTM Char Rasta; Ahmedabad - 380026 Contact: 91-93772 51541 Email Id: jignesh_hrm@live.in ABSTRACT Title: Social Media and Recruitment in a Globalised Market Social Media is identified as a “free participation that allows

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    2. Challenges in Present Campus Placement Process: Before we discuss a new environment friendly oriented job placement methodology‚ let us first determine the various challenges involved in present manual campus placement activities. The reactions at different stages of the event pose a greater deal of challenges to each of the parties involved in the process [5]. They are as below:- (i) Challenges for Recruiters:- Commuting from office to scheduled campus is one of the biggest challenges to recruiters

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    Mass Media

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    course offers a critical overview of evolving theories and research into “media effects‚” which we will loosely define as the social impact of media exposure. In this context‚ we will examine an array of media forms ranging from traditional media (e.g.‚ print‚ radio‚ television) to internetworked media platforms. Thus‚ this course will address only what are commonly termed “mass media” but also specialized/fragmented/niche media forms as they impact diverse social settings. To gain these insights

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    Media Planning

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    Lecture 8: Media Selection Knowledge of media options The Media Process The Media Selection process Against clear objectives and the specific parameters (Budget‚ timing ‚ regionality‚ seasonality etc) we need to go to our “armory of weapons” to determine those most appropriate. Seven Guidelines of Media Selection 1) objectives and goals will have the most influence on media selection 2) budget plays a major role often precluding first choice media 3) deploying all your

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    Media Ethics

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    provides examples of what environment they report in. Always talks about access which states that “The Times does not make deals in exchange for access. When negotiating with Hollywood publicists‚ for instance‚ we do not make promises regarding story placement or angle of approach. That such deals are commonplace among

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    Media Mix

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    Media Mix Modeling 2.0 The Fine Art of Blending and Mixing Paid & Earned Media to Build Brands ARF RE-THINK 2010 DRAFT VERSION Pete Blackshaw‚ Executive Vice President Nielsen‚ Digital Strategic Services pete.blackshaw@nielsen.com Blackshaw “Media Mix Modeling 2.0” 1 Summary Improvements in online measurement and the growing adoption of consumer listening platforms are laying foundation for a new framework for maximizing brand value through mixing and weighting “Paid” and “Earned”

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    Types of Media

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    Advertising gets to people through different forms ofcommunication. Newspapers‚ magazines and direct mailbelong to print media. TV‚ radio and the Internet are among the most important electronic media.   Newspapers Almost half of a newspaper is made up of ads. Local papers have ads of local companies‚ but nationwide newspapers also advertise products that are sold all over the country. Most papers are published daily so new ads ‚ like products on saleor movie openings can be placed every day.

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    electronic media

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    INTRODUCTION Electronic Media Electronic media are that utilize electronics or electromechanical energy for the end user (audience) to access the content. This is in contrast to static media (mainly print media)‚ which are most often created electronically‚ but don’t require electronics to be accessed by the end user in the printed form. The primary electronic media sources familiar to the general public are better known as video recordings‚ audio recordings‚ multimedia presentations‚ slide

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    Media Mass

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    Introduction The Mass Media is a unique feature of modern society; its development has accompanied an increase in the magnitude and complexity of societal actions and engagements‚ rapid social change‚ technological innovation‚ rising personal income and standard of life and the decline of some traditional forms of control and authority.  There is an association between the development of mass media and social change‚ although the degree and direction of this association is still debated upon

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    Media Influence.

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    The Mass Media is a unique feature of modern society; its development has accompanied an increase in the magnitude and complexity of societal actions and engagements‚ rapid social change‚ technological innovation‚ rising personal income and standard of life and the decline of some traditional forms of control and authority. There is an association between the development of mass media and social change‚ although the degree and direction of this association is still debated upon even after years

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