(formerly called Chee-tos until 1998) is a brand of cheese-flavored‚ puffed cornmeal snack made by Frito-Lay‚ a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948‚ and began national distribution in the U.S. The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H.W. Lay & Company in 1961 to form Frito-Lay. In 1965 Frito-Lay became a subsidiary of The Pepsi-Cola Company‚ forming PepsiCo‚ the current owner of the Cheetos brand
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following three leaders: Ken Lay‚ Jeff Skilling‚ and Andy Fastow. (b) How did EACH leader contribute to the scandal? (20 points) Ken Lay was a very ambitious man. He was the son of a poor Baptist preacher. Because of Lay’s humble roots‚ Lay worked several jobs as a kid. He always dreamed about being a businessman one day and making huge wealth for himself. Lay believed he could have a better life with more wealth. He also believed in government deregulation. Lay had a PhD in economics. He aggressively
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break apart between 1941 and 1947 as a result of a public stock offering. In 1979‚ Northern Natural Gas was placed under new management when it was bought by InterNorth Inc. In 1985‚ Kenneth Lay‚ CEO of Houston Natural Gas Company devised a transaction for InterNorth to purchase Houston Natural Gas. Lay was named CEO of the new company and changed InterNorth’s name to Enron Corporation. This newly developed company originally was involved in distributing gas and electricity throughout the United
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Name of the product- Frito-Lay’s Name of the company- PepsiCo Name of the ad agency- JWT Type of advertising-Advertising intended to target audience‚ direct advertising Position in the market - Frito Lay is positioned no.1 in the snack food industry Market share – Frito Lay commands a share of 45% PRODUCT Product line Lay’s potato chips style sub range · Classic Salted · Magic Masala · American Style cream and Onion · Spanish Tomato Tango · Caribbean Hot and Sweet Chilli
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Enron – The Ken Lay Indictment Questions/Answers for Discussion: 1. Is there sufficient evidence of fraudulent intent to convict Ken Lay for stock manipulation "beyond a reasonable doubt"? Why or why not? If we are answering the question with the given facts presented in this case study‚ there are only allegations. To convict Ken Lay for stock manipulation ’beyond a reasonable doubt’ means that a trial must happen and both sides: Prosecutor and Defense will present a case to convince the jurors
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Albert John Dunlap (born July 26‚ 1937) is a retired corporate executive. He was best known as a turnaround specialist and downsizer. The ruthless methods he employed to streamline ailing companies‚ most notably Scott Paper‚ won him the nicknames "Chainsaw Al" and "Rambo in Pinstripes". However‚ his reputation was ruined after he engineered a massive accounting scandal at Sunbeam-Oster. Dunlap believed that the primary goal of any business should be to make money for its shareholders. To that end
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brand down. 2. Why is Frito-Lay considering the purchase of Cracker Jack? Frito-Lay has designed a “New Ventures Division” with a mission to “to drive significant Frito-Lay growth by seeking and creating new business platforms and products…” Frito-Lay‚ a division of PepsiCo‚ recorded an operating profit of $1.63 million on net sales‚ which represented 31% of PepsiCo sales. Frito-Lay is hoping to leverage their strong resources and captures new markets. Frito-Lay currently is the market leader
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Abstract This paper explores a few key characteristics of an authentic leader. In the beginning it describes the difference between leadership styles and actually being authentic. Ex-Enron CEO Kenneth Lay‚ before his conviction portrayed himself as an authentic leader. After his conviction it was evident that there wasn‟t any authentic intention behind his decision making. The purpose of paper is to show how authentic leaders govern themselves in the workplace. This document provides an explanation
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History..... In 1932 salesman Herman W. Lay opened in Nashville ‚ Tennessee and ‚ in 1938 ; he purchased the Atlanta ‚ Georgia potato chip manufacturer “ BARRETT FOOD COMPANY “‚ renaming it “ H.W. LAY & COMPANY “. In 1942 LAY’s introduced its 1st potato chip processor ‚ resulting the product. The Business shortened its name as “ THE LAY’S COMPANY “ in 1944 and became the 1st snack food manufacturer to purchase television commercials ‚ with Bert Lahr as a celebrity spokesman. His signature
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Memorandum Date: To: From: Subject: Recommendation: Frito-Lay Sun Chips In conclusion of the ten month test market trial that Sun Chip conducted‚ there at several options are available to the Sun Chip project: Continue in the current test market. Expand to other regional markets. Launch the product nationally. Making adjustments to the marketing mix Abandon the Sun Chip product altogether. Frito-Lay has a benchmark of $100 million in first-year sales for new products. During
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