competition in the energy market increased‚ gas and energy prices began to fluctuate greatly. Over time‚ Enron incurred massive debts and no longer had exclusive rights to its pipelines. It needed some new and innovative business strategies. Kenneth Lay‚ chairman and CEO‚ hired the consulting firm McKinsey & Company to assist in developing a new plan to help Enron get back on its feet. Jeff Skilling‚ a young McKinsey consultant who had a background in banking and asset and liability management
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movie‚ Enron: The Smartest Guys in the Room‚ provided additional information‚ details‚ and context regarding the individuals‚ decisions‚ and factors that contributed to Enron’s downfall (McLean & Elkind‚ 2003). To begin with‚ the movie delved into Ken Lay and Jeff Skilling’s personal‚ educational‚ and professional background and provided context regarding how their backgrounds influenced their decisions as Enron executives. Subsequently‚ I was able to better understand how their character flaws of selfishness
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well known brands are five that generate annual sales of$1billioneach: Lay’s‚ Ruffles‚Doritos‚ Tostitos &Chee –tos. In addition to its dominance of the potato chip‚ tortilla chip‚& corn chip sectors (the last of these led by the Fritos brand)‚Frito-Lays has major brands in other categories such as Rold Gold pretzels‚ Craker Jack candy- coated popcorn‚ & Grandma’s cookies. About $4billion of the company’s overall net sales are generated outside the United States‚ with sales in 42 countries. Lay’s
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stakeholders include; consumers‚ local community‚ and business and financial analyst. Economic/Non-Economic Business Decisions Over a numbers PepsiCo was able to acquire quite a few other giants in the beverage and food sectors of business such as; Frito Lay‚ Quaker‚ Gator Ade‚ Lipton‚ and Tropicana. These acquisitions gave PepsiCo the opportunity to add more revenue and a bigger profile to the company. On the negative side‚ whenever a company acquires other companies‚ someone is always going to lose
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Enron‚ founded by Kenneth Lay in 1985‚ became popular based on its utilization of electricity and making it more affordable to everybody. In doing this‚ Enron became the biggest seller of natural gas in North America. By controlling the markets at this time‚ they could increase prices and create high revenue. This made Enron’s stock prices very attractive to investors. As demand decreased‚ and prices began to level‚ the stock price did the same. However‚ Kenneth Lay and CEO‚ Jeffery Skilling would
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Frito-Lay‚ Inc. – Sun ChipsTM Multigrain Snacks Case Study Analysis Assessment of the Sun ChipsTM test market results This test market was held at Minneapolis – St. Paul‚ Minnesota metropolitan‚ which was chosen as a representation to the 90 million snack chip households in the United States. The analysis of the Sun ChipTM‘s test market results is organized chronologically according to the order of findings as stated in the case. Type of purchase The coupon program was an effective advertising
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perceptions and when challenged regarding the accurateness of the numbers they would retaliate against the accusers. Ken Lay the chairman of Enron was very greedy; it was money that motivated him‚ this caused him to ignore any complaints. When two traders were betting on the oil markets‚ resulting in high profits‚ Louis Borget was found to be diverting money into an offshore account. Lay ignored the negative feedback thereby‚ diminishing the capacity for ethical awareness encouraging them to continue
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window. Manipulating financial books and records‚ exploiting deregulated markets became their predominant strategy -all in the name of maximizing profits and pushing up the company’s stock price. When indicted‚ the chief executives of Enron‚ Kenneth Lay (former Chairman and CEO) and Jeffrey Skilling (CEO)‚ amongst others‚ continually denied their involvement.
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In organizational behavioral theory‚ it is clear that in the Enron scandal‚ one can understand the elements that encourage white collar crime. Organizational crime has three categories‚ (1) organizational goals (2) organizational environment (3) and organizational structure (Weisburd‚ D. 1992) Clearly in Enron scandal‚ opportunity theory will argue that traders who had a hard time meeting its numbers will had a greater chance of utilizing illegal means to meet its goal. (P.65) I thought that the
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Strategic Plan‚ Part II: SWOTT Analysis Strengths Weaknesses Opportunities Threats Trends Strategic capabilities Leadership Strong culture Skilled human resources Competitive advantage (differentiation-focused strategies) Effective supply chain management Limited financial resources Emerging consumer needs Many national brands have reached their maturity in their lifecycle Larger organizations have economies of scale strategies (no differentiation‚ no focus on local
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