Chapter 13 – Store Layout and Design I. Introduction to Store Layout Management. Retailers can use the retail store itself to initiate and continue their relationship with customers. A. The store itself (e.g.‚ its layout) has the potential to overcome many of the negative attitudes/emotions customers may carry as they enter a retailer’s store. 1. 2. In fact‚ no other variable in the retailing mix influences the consumer ’s initial perception as much as the retailer ’s store itself. The two
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A PROJECT REPORT ON “DESIGN AND LAYOUT OF A RETAIL STORE” IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF MASTERS IN MANAGEMENT STUDIES UNIVERSITY OF MUMBAI VIVEKANAND EDUCATION SOCIETY’S INSTITUTE OF MANAGEMENT STUDIES & RESEARCH. UNDER THE GUIDANCE OF: PROF. E. LAKSHMINARAYAN PREPARED BY: DINESH GURNASINGHANI SPECIALIZATION: MARKETING MMS (2010-2012) DECLARATION I‚ Dinesh S. Gurnasinghani‚ student of MMS at Vivekanand Education Society’s
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Chapter 6 Objectives of a Good Store Design - Design should be consistent with retailers image and strategy - Design should positively influence consumer behavior - Design should consider costs vs. value - Design should be flexible - Design should meet legal requirement Store Layout - Layout should entice customers to move around and shop the store - Good layouts can: increase store traffic‚ drive sales and build store loyalty. - If the layout is too complex- customers may find it difficult
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What are the implications of perception on retail store layout and ambiance? Fully explain why you think this is important to consider Shopping in a retail store is being widely practiced everywhere for ages. But due to recent technology booms‚ the popularity of online shopping has been growing at a fast pace‚ and attracting more and more shoppers to shop online. This is not because the Internet has conquered the market. It is due to the fact that modern-day shoppers are going for alternative
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MATERIAL MANAGEMENT STORES LAYOUT AND PRINCIPLES OF STORES BY – CHANDNI BHATT (283009) ARBAAZ KHAN (283019) INDRANEIL MUKERJEE (283035) HARITHA SINGH (283054) STORES LAYOUT AND PRINCIPLES OF STORES INTRODUCTION- STORES LAYOUT AND DESIGN It means the design of a store’s interior to encourage people to enter the store and expose them to the maximum variety of merchandise within the space available. For example‚ some stores have the fresh fruit and vegetable
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Visual Merchandising‚ Store Design and Store Layout at The Company: Allen Solly was founded in 1744 by a company called William Hollin and Co Ltd. The brand was purchased some time in the 90’s by a new company called Madura Garments which was a part of Madura Coats. Madura Coats was a big producer of threads. The Vision Of Allen Solly : The company aimed to emerge as a brand which was totally new and did not stick to conventions. “Friday Dressing” was introduced to give the company a stronghold
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Store Layout and Design Traditional Medical store Vs. Med-Plus Submitted To: Contents 1. Introduction In most developed countries‚ the drug stores are housed within bigger shops like Walgreens‚ CVS Pharmacy etc. where there’s separation of prescription medicines and Over-The-Counter (OTC) drugs. OTC drugs can be purchased without prescription whereas medicines like antibiotics require prescription and is issued only upon prescription. In India‚ both OTC and prescription medicines
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students‚ the second floor sells textbooks‚ which is the most important function of bookstore‚ school supplies‚ which are the necessities for students to study‚ and all kinds of daily necessities‚ which can provide convenience for students’ lives. The layout of the second floor is divided into two parts. At the outside part‚ which is near to the separate entry of second floor‚ you can buy school supplies and daily necessities‚ such as desk lamp‚ lamp bulb and bath or kitchen accessories. Once upon consumers
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6 Wal-Mart Stores‚ Inc. — 2009 Amit J. Shah and Michael L. Monahanat Frostburg State University WMT www.walmart.com In May 2009‚ Wal-Mart began revamping the electronics departments in its 3‚500 U.S. stores to make them much more interactive and roomier. The company wants all the business that Circuit City’s failure left and also wants Best Buy and Amazon’s business. Wal-Mart now carries more sophisticated electronics products such as Research in Motion Ltd.’s Blackberry smart phones‚ Palm
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Location Make sure your store is in a prime location and is easily accessible to the end-users. Do not open a store at a secluded place. Floor Plan The retailer must plan out each and everything well‚ the location of the shelves or racks to display the merchandise‚ the position of the mannequins or the cash counter and so on. Straight Floor Plan The straight floor plan makes optimum use of the walls‚ and utilizes the space in the most judicious manner. The straight floor
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