1. Grow established Frito-Lay brands through line extension 2. Create new products to meet changing consumer preferences and needs 3. Develop products for fast-growing snack food categories 4. Reproduce Frito-Lay Successes in the international market Background Information Frito-Lay Brands include: Lays‚ Ruffles‚ Fritos‚ Doritos‚ Tostitos‚ Cheetos‚ Rold Gold‚ Funyuns Accounts for 13% of sales in U.S. snack-food industry World leading manufacturer of snack chips Recorded $3.5 billion in sales
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Food Science Food Packaging—Roles‚ Materials‚ and Environmental Issues KENNETH MARSH‚ PH.D.‚ AND BETTY BUGUSU‚ PH.D. The Institute of Food Technologists has issued this Scientific Status Summary to update readers on food packaging and its impact on the environment. Keywords: food packaging‚ food processing A dvances in food processing and food packaging play a primary role in keeping the U.S. food supply among the safest in the world. Simply stated‚ packaging maintains the benefits
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Success: 8 FLAVOURS 9 Nutritional information 9 Bag of Lays Baked Chips 9 Key Objectives 10 MARKETING ENVIRONMENT 12 MICROENVIRONMENT 12 MACRO ENVIRONMENT 14 SWOT Analysis 16 Strengths 16 Weaknesses 18 Opportunities 18 Threats 19 MARKETING STRATEGY 21 Marketing Objective 21 LAY’S Target Markets 21 Holistic Marketing 22 Relationship Marketing 23 Integrated Marketing 23 Product 24 Levels of Products 24 Pricing Strategies 27 PROMOTION PLANNING 28 Internal Marketing: 28 Corporate
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Case Recap Frito-Lay Inc. leads the world in manufacturing and marketing of snacks. More than eight different kinds of Frito-lay snacks chips brands are found among the top 10 best-selling snacks in the U.S Supermarkets. Frito-lay’s well-known brands are: lay’s Doritos‚ Tostitos‚ Ruffles potato chips‚ Fritos corn chips‚ Santitas tortilla chips‚ Sun chips Multigrain snacks and Cheetos cheese-flavored snacks among others. Frito-Lay operates as an independent division of the PepsiCo Inc. Its operations
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imagine‚ if one day‚ you can no longer find any plastic packaging‚ what would your life be? Say‚ when you bought a chunk of fresh meat‚ normally placed in a polythene plate with a layer of food wrap‚ the plastic packaging of which disappeared now‚ what could you do to take it away hygienically? Or when you bought some toilet cleaners‚ how could you bring it home in order not to harm your hands without a plastic bottle provided? Plastic packaging is everywhere that one can never avoid in our daily
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MILK PACKAGING Milk packaging can be very varied and the types of packaging have increased over time. The aim of packaging is both practical and commercial. So there is need for packaging suppliers to include both these aspects while desiging a packing. Practical AIM: It must carry the milk and keep it fresh Commercial AIM : keeping the cost down and marketing the product. There are three main types of milk which are differentiated with their labelling and coloured caps Full cream milk –blue
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1. THE IMPORTANCE OF PACKAGING It can be seen that people use packaging for a long time. They apply it as the container. However‚ the packaging has been improved continuously in many ways to support the people in each period. For example‚ in the past‚ people used the glass to preserve food before they has developed the metal can to use instead. 1.1 The importance of packaging in the past In the ancient time‚ people use the packaging in the dairy life for storing or preserving the food‚ protection
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FAQs About Learner’s Permits & Junior Operator Licenses Massachusetts Department of Transportation (MassDOT) Registry of Motor Vehicles (RMV) July 2012 General Information 1. A Summary of Junior Operator License (JOL) Requirements 2. Accident Rates for Young Drivers 3. Permit Holder 18 or Over Must be Accompanied by License Holder 21 or Over 4. Parent Need Not Personally Supervise Additional 40 Hours of Driving (30 hours if the junior operator completes a driver skills development program)
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Frito-Lay North America is the division of PepsiCo that manufactures‚ markets and sells corn chips‚ potato chips and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips‚ Cheetos cheese-flavored snacks‚ Doritos and Tostitos tortilla chips‚ Lay’s potato chips‚ Rold Gold pretzels‚ Ruffles potato chips and Walkers potato crisps (Europe)—each of which generated annual worldwide sales over $1 billion in 2009.[citation needed] Frito-Lay began in
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Manufacturers are currently competing with each other to produce a form of green packaging.Packaging is an important part of marketing these days‚but much of it is a threat to the environment.There are two reasons for this.The production of such packaging uses up a great deal of energy and cartons‚wrappers‚etc are often difficult to dispose of when they become waste material. People in most countries have become aware of the damage which modern living is doing to the environment‚and many of them
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