launched Sputnik I. The world’s first artificial satellite was about the size of a basketball‚ weighed only 183 pounds‚ and took about 98 minutes to orbit the Earth on its elliptical path. That launch ushered in new political‚ military‚ technological‚ and scientific developments. While the Sputnik launch was a single event‚ it marked the start of the space age and the U.S.-U.S.S.R space race. The story begins in 1952‚ when the International Council of Scientific Unions decided to establish July
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Goodbye Mr. Chips In the novel Goodbye Mr. Chips‚ James Hilton shows through Katherine how one person can make a substantial change in somebody’s life present or not. Goodbye Mr. Chips is a sentimental story of a gentle aging schoolmaster and his long‚ close association with the school in which he taught. The two main characters that appear in this book are Mr. Chips the English schoolmaster and his lovely wife Katherine. Mr. Chips’ life covers the second half of the nineteenth century and the
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Chapter 9: Creating Brand Equity GENERAL CONCEPT QUESTIONS Multiple Choice 1. At the heart of a successful brand is ________‚ backed by creatively designed and executed marketing. a. price b. promotion c. a great product or service d. a great slogan e. a brand concept Answer: c Page: 273 Level of difficulty: Easy 2. The strategic branch management process involves four main steps. Which of the following would NOT be among those steps? a. Measuring consumer
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portfolio Creating a Portfolio What is a Portfolio? A portfolio attests to your work‚ accomplishments‚ and skills‚ and documents the breadth and depth of your ability and experience. It rounds out your resume‚ making you more attractive to employers and increasing your chances of being hired or of receiving a promotion. Basic Portfolio Contents A generic portfolio might include these elements: • Title Page • Table of Contents • Personal statements (Mission‚ Values‚ and Goals)
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everyone will be world famous for 15 minutes” (Andy Warhol). This is exactly what happened to Chip Gaines and Norm Abram‚ Neither chip nor Norm expected to be famous but that is what ended up happening. They both got their 15 minutes of fame and that ended up being their gateway to stardom with their own TV shows. I believe Chip and Norm Abram are two of the best carpenter/designers of their era. Norm and Chip both learned their carpentry skills in different ways. Norm first started seeing the carpentry
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James Hilton’s novel Goodbye‚ Mr. Chips is the story of an English schoolmaster who dedicated his entire adult life teaching young boys. He was a somewhat shy person. Nevertheless he was a competent school teacher‚ professional and attractive in many different ways. Although his first teaching experience was not successful‚ he was determined to become a good schoolmaster. After coming to Brookfield‚ he began to warm up to his students. But more important he brought discipline to his school which
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Germans‚ימ’’ש ? What is this that’s worth his whole life? A potato. Not even a whole one‚ but half of a potato‚ smuggled out of the kitchen. He had risked his life‚ both by going there without permission‚ and by taking the potato. But it’s so very important to him‚ so he did it anyway. And now‚ here he is‚ waiting impatiently to go into his barracks. Finally‚ the endless roll call is over‚ and he sighs with
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Page Introduction 3 What is Brand Equity? Role of Brands The Scope of Branding Theoretical Perspectives 4 Brand Equity Models Brand Asset Valuator Brand Resonance Pyramid Building Brand Equity Measuring Brand Equity Managing Brand Equity Conclusion
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Internet Protocol (IP)based systems. Compiled by Shauvik Ghosh Who else Will lAunch 4G services in indiA? Reliance Infotel Ltd is the only operator with spectrum across the country. The firm is expected to launch services using the same TD-LTE technology by the end of the June quarter. Aircel has the second-highest number of BWA circles. The telco announced it successfully tested the technology in September and will launch services soon. It has spectrum in Andhra Pradesh‚ Tamil Nadu‚ West Bengal‚
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Individual Project: Calbee Potato Chips (FMCG) (a) Define Category: Category for Calbee potato chip would be Product Category and the product falls under potato chip snack industry. This report will be specifically be looking at only the potato chip snack industry and will be observing other competing products with same features. Additionally‚ no other snack industries will be discussed in this report; such as‚ apples‚ pies and cakes etc. When observing the snack market‚ potato chips can form a market
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