Abstract: This paper discusses the marketing of Burj AlArab hotel in Dubai. It contains a brief description of the hotel and his history. It describes about the culture in Dubai and how it affects the hotel. A SWOT analysis has been discussed in the paper to know about its situation in Dubai. It also shows you the competitor of Burj Al Arab in Dubai and the marketing audit shows that how the hotel is positioned in the market .It concludes by stating how Burj Al Arab can maintain and develop its policies
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Distribution Channels Discovery Learning Exercise #6 (20 points) 1. What happens on Facebook‚ stays on Facebook? An importance of social media for the tourism‚ recreation‚ event and hospitality industry is constantly growing. a) Assume you are a revenue manager at a business of your choice (hotel‚ travel agency‚ cruise line‚ theme park‚ recreation‚ sport management company‚ event planning company‚ etc.). Please specify the industry segment that you selected for this question. a. Hotel Revenue
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by getting the rights for the hotel brand Sheraton. Only twelve month later‚ namely in 1999‚ the W-hotels were created. In 2005 Starwood founded the brand Aloft and bought the brand Le Meridien (Press‚ 2003). All in all‚ the company owns nine different brands‚ which are Sheraton‚ Arabella Starwood‚ Westin‚ Le Meridien‚ The Luxury Collection‚ St. Regis‚ W Hotels‚ Aloft and Element. (Starwoohotels‚ n. d. ) The diversity of Starwood Because of all these different brands‚ Starwood offers their guests
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COMPARISAN PRIMORDALIST APPROACH AND INSTRUMENTALIST APPROACH IN BAJAU ETHNIC In the essay I will try to make sure we brightly understand the differences between primordalist and instrumentalist approach. By understanding these approaches we can also explain how these approaches use on the situation today in our society. I will be explain the the comparison with provided example using my friend’s background as the Bajau’s ethnic also known as Jomoh Samah group. She have to adobe both of this approach
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BORNEO SCIENCE 24: MARCH 2009 GENERATING ELECTRICITY USING PIEZOELECTRIC MATERIAL Jedol Dayou1‚ Man-Sang‚ C.1‚ Dalimin‚ M. N.2 & Wang‚ S.3 School of Science and Technology‚ Universiti Malaysia Sabah‚ 88999 Kota Kinabalu‚ Sabah‚ Malaysia 2 Faculty of Science‚ Art and Heritage‚ Universiti Tun Hussein Onn Malaysia‚ 86400 Parit Raja‚ Batu Pahat‚ Johor‚ Malaysia 3 Intelligent System Design Lab (ISD)‚ School of Information and Mechatronics‚ Gwangju Institute of Science and Technology‚ 1 Orong-dong‚
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Malam is a KL-Butterworth-KL and KL-Singapore-KL sectional nightly service. Sleeping berths are provided in the first and second class coaches. BY SEA There are several ports of entry in Malaysia‚ namely Penang‚ Port Klang‚ Kuantan‚ Kuching and Kota Kinabalu. Coastal ferries sail frequently between Penang and Butterworth‚ carrying both passengers as well as vehicles from the mainland to the island. Apart from that‚ there are many ferry/ boat
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MALAYSIA AIRPORTS CORPORATE DIPLOMA IN AIRPORT MANAGEMENT STRATEGIC BUSINESS DEVELOPMENT INDIVIDUAL ASSIGNMENT Submitted to : Prof. Dr. Zaini Abdullah ------------------------------------------------- NAME: ZAINUDDIN ABU NASIR I/C NO: 630617-02-5109 Question Choose a business story from the current business press that involves a firm or an industry in strategic change. Give an Executive Summary of the story‚ in 500-600 words‚ bringing out the significance dimension from a resource-based
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2.3 Place Strategy 2.3.1 Marketing Channels / Distribution Channels Timberland has penetrated the wholesale‚ retail and online markets as well as the global and international markets. Timberland sells its products directly through its websites and physical retail locations‚ as well as indirectly through independently owned outdoor retailers‚ footwear retailers‚ national retailers and department stores. The distribution channel used by Timberland is direct channel‚ retailer channel and wholesaler
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Background of the organization Genting Malaysia has been principally involved in the leisure and hospitality business covering theme parks‚ gaming‚ hotels‚ seaside resorts and entertainment for over 45 years. Its loyalty card programme (“Genting WorldCard”) has to-date garnered a following of over 3.3 million members from its operations in Malaysia alone. The jewel in its crown is Resorts World Genting‚ a premier integrated family leisure and entertainment resort at the peak of Genting Highlands
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In the following you will find a brief discussion on Starwood Hotel and Resorts Worldwide’s mission and vision statement and a brief profile on the company. Mission Statement Starwood’s mission is to consistently exceed our guests’ expectations in terms of the products and services we provide to our business and leisure travelers. We strive to create an experience that is responsive to our guests’ needs by using the information you entrust us with responsibly. Starwood is committed to respecting
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