Case Study: 1 The Not-So-Wonderful World of Euro Disney BONJOUR‚ MICKEY: In April 1992‚ EuroDisney SCA opened its doors to European visitors. Located by the river Marne some 20 miles east of Paris‚ it was designed to be the biggest and most lavish theme park that Walt Disney Company (Disney) had built to date – bigger than Disneyland in Anaheim‚ California; Disney World in Oralando‚ Florida; and Tokyo Disneyland in Japan. Much to Disney management’s surprise‚ Europeans failed to “go goofy”
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For decades now‚ Disney Corporation has been providing us with countless films made to delight and amuse children and adults alike. But not all Disney films seem particularly appropriate for their target audience. Many of these films portray violence‚ gender inequality‚ and skewed views of leadership roles that seem altogether inappropriate for impressionable young children. Better and more contemporary heroines need to be added to Disney’s wall of princesses in order to counteract years of sexism
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LSI GM591 Leadership and Organization Behavior September 9‚ 2011 According to my LSI‚ my Primary personal thinking style is avoidance at 80% and my back-up personal thinking style is affiliative at 75%. I agree with my primary personal thinking style‚ avoidance and my back-up personal thinking style‚ affiliative. With the avoidance style‚ I can live life more positively and I can confront the people that cause my distress. With the affiliative style‚ I can acquire stronger
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UTV AND DISNEY: A STRATEGIC ALLIANCE The Global Opportunities UTV Software Communications Ltd. is considering the proposal for an alliance with The Walt Disney Company that want to acquire 100 per cent of UTV’s channel‚ the Hungama TV. In general‚ the UTV’s opportunities to expand globally include several scenarios. One scenario is to expand the base of UTV in the Indian market and scale up operations in an existing vertical or start a new vertical. A different opportunity is to expand in international
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Hong Kong Disneyland was opened in September 2005 through a joint venture between the Walt Disney International and Hong Kong government. Hong Kong was a prime tourist destination for a large number of people from the mainland. Disney focused on people from mainland‚ the local residents and international tourists. The culture of Hong Kong differs from the mainland and the local residents were infamous for their low patience and different tastes for entertainment. Since it’s opening‚ the park has
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Leadership is one of the most useful skills one can obtain. It used to be thought that leadership cannot be taught‚ that one is just born with the appropriate skills to lead. Leaders can come in a wide range of different personalities and styles. There have been countless great leaders since the beginning of time‚ but what makes a great leader? Many theories have been formed about how leaders have been either made or born. This paper will describe all the leadership styles and traits of Sergio
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concepts I believe to be most important are those regarding both motivation and leadership. It’s my opinion that these two areas are the most significant as they effect all members of the organisation and if a manager attempted to manage a team without a basic understanding of how to motivate and lead they may find employees becoming unhappy and the team unable to reach its full potential. I also think that motivation and leadership are linked as a big part of leading a team involves being able to motivate
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and Economic Development Bureau . (2012‚ January 17). Retrieved April 6 ‚ 2012‚ from Tourism Commission : http://www.legco.gov.hk/yr11-12/english/panels/edev/papers/edev0117cb1-808-5-e.pdf Consumer Analysis. (n.d.). Retrieved March 10‚ 2012‚ from Walt Disney Parks and Results: http://advergators2.weebly.com/consumer-analysis.html Travel News. (2008‚ May 3). Retrieved March 7‚ 2012‚ from MSNBC: http://www.msnbc.msn.com/id/23481523/ns/travel-news/t/hong-kong-disneyland-targets-chinese-yuppies/#.T4EGT5lDy8B
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case study primarily deals with three main issues. The first issue this study addresses is the strategies (Vertical integration/outsourcing) of Disney and Pixar. Secondly‚ the contractual agreements between Disney and Pixar will be discussed. Lastly‚ the variation in the organizational culture of both companies will be considered in this case study. Walt Disney’s’ first feature animation was in 1934 with the production of Snow White and the Seven Dwarfs. Profits in this industry were not just from
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Disney Theme Parks Case 1. What do you think motivated Disney to set up parks abroad‚ and what might be the pros and cons from the standpoint of the Walt Disney Company? The reason behind Disney’s motivation to set up theme parks abroad were mostly because of business opportunities. Based on how successful the Disney Theme Park is in the United States and the attraction they are gaining from foreigners‚ the management probably realized that it is time to consider entering the global
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