MASS COMMUNICATION & SOCIETY‚ 2000‚ 3(1)‚ 3–37 Uses and Gratifications Theory in the 21st Century Thomas E. Ruggiero Communications Department University of Texas at El Paso Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. In this article‚ I argue just the opposite‚ and any attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratifications approach. In this article
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The observation that I conducted was on Saturday afternoon‚ beginning with the mall. I entered the mall parking lot and observed how students were getting to the mall. Many of the students were dropped off by someone. I saw some students that were driving‚ speeding into the parking lot‚ music was loud or they were yelling across the parking lot. Inside the mall there were students of all ages‚ sex‚ race‚ and religion. During the observation‚ I first watched how the students communicated with their
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How can we make sense of leadership in the 21st century? Malcolm Higgs Henley Management College‚ Henley-on-Thames‚ Oxford‚ UK Keywords Leadership‚ Intelligence‚ Behaviour‚ Organizational change Introduction For centuries we have been obsessed with leaders‚ and with identifying the characteristics required for effective leadership. In more recent times the area of leadership has been studied more extensively than almost any other aspect of human behaviour (Kets de Vries‚ 1993; Goffee
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are actually on the street‚ panhandling. Your statement‚ “They get in the road every time — it’s dangerous‚ it’s not good for our quality of life and it needs to be enforced‚” is not only an oversimplified observation in regards to a more complex issue‚ but it is a statement that denigrates the human worth of those experiencing financial insecurity‚
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Management Challenges in the 21st Century Introduction The traditional management education and training relies heavily on left-brain thinking‚ deductive reasoning and analytical thinking. The managers of the future require a different set of skills based on the functioning of the right-brain like holistic or systems thinking‚ intuitive problem-solving and value-driven decision-making. While state parastatals could benefit from a number of these corporate lessons‚ readers should be clear about
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Article The Competencies for 21st Century Manager By Aurobinda Panda B.B.A.LL.B 2nd year‚ 4th semester KIIT LAW SCHOOL Bhubaneswar‚ Orissa‚ India -751024 Email: aurobindapanda2003@gmail.com Mobile no: +91-9040428313 (Key words: ’21st Century Manager’‚ ’modern manager’‚ ‘Management practice’ and ’competencies for manager’) Never before there were so many challenges before the managers as are in 21st century. Not only the complexion of work force changing quickly but the environmental
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Scope This assignment aims to analyse the careers of three individuals by exploring the personal and situational factors considered in Super’s Archway Model as well as the Krumboltz’s Theory‚ and discuss how these factors interact and affect career decision-making. The analysis is then applied to the discussion how to use the various types of intelligences in achieving career success and advancement. Interviewee 1 Name: Jane Chua Highest Educational Qualification: Honors in Accountancy Age:
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If you could create anything that would positively benefit society‚ what would it be and why? Please elaborate. The twenty first century is called “The century of new technologies”. The reason for this is that every single day the greatest brains of the planet are creating new ideas or technologies‚ which are determined to facilitate the life of the humanity. It is believed that in order to establish the new ideas‚ an individual must possess a wide fantasy that arises by reading the newspapers‚ magazines
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Ecofeminism in the 21st Century Relevance in the Modern Era Insert Name Insert Date Contents Abstract This paper will seek to investigate the relevance of ecofeminism in the 21st century. While there has been less exposure as of late‚ I would argue that ecofeminism is still a relevant school of thought‚ and as we are now facing climate change as the predominant threat to humankind‚ although sidelined within feminist theory because of critiques
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TECHNOLOGICAL CLASSROOM Sherwin Duco Daquioag II- BEE Learning in the 20th century is basically teacher centered – teachers would spoon fed the facts then the students will swallow it without internalizing it. Memorizing discrete facts would be enough for the students to learn without any further neither research nor analysis. These techniques are no longer effective for today’s situation in the global community because 21st century is technology-based and there is what we call ‘Global Classroom’. (Olivia
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