Autocar India editor Hormazd Sorabjee. "There was a bit of overconfidence at the start and not much marketing push from the company. The hype fizzled out even before Tata Motors could effectively roll out sizeable (number of) cars on the road." A person close to the company said‚ "Somehow it got slotted as a Rs 1-lakh car or a cheap car. Tata Motors did not intend to position it like that‚ but they did not do enough to manage perceptions." Making too much of the price tag was a mistake‚ said Zia Patel
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UNIVERSITY OF PETROLEUM & ENERGY STUDIES DEHRADUN [pic] Harnessing Energy through Knowledge Assignment Topic TATA NANO ECONOMICS & MANAGEMENT DECISIONS (MBCE 701) MBA LSCM 1st YEAR Submitted to : Submitted by: Ms. K. Deepa Anoop(4)‚Ashish(9)
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customers could get cars of any color as long as it was black‚ while Tata Motors went to customers before designing Ace and asked them about the price and features that they wanted. Compare and contrast between these two approaches? 1. Both the cases are related to Automobile industries. Mr. Ford is talking about passenger cars & tata is talking about commercial vehicles. Main points can be argued as follows. Ford Cars | Tata Ace | Passenger Vehicles | SCV | Already made a huge market &
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it gave me enough scope to implement my analytical ability. Tata Group is one of the India’s largest and most respected business groups. Tata Group’s name is synonymous with India’s industrialization. Tata AIG Insurance Solutions is one of the leading insurance companies that provide both life insurance as well as general insurance. This pioneer company is a joint collaboration between the American International Group‚ Inc. (AIG) and Tata Group. They own the company in the ratio of 26:74. It is a
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Tata Motors India is not a country that encourages free trade.the government has imposed many trade barriers‚like very high taxes for one.these high taxes are a form of preventing the local industries domestic products from international companies. Also‚ the bureacracy that exists is india is the worst.every level of the heirachy of any department‚corporate‚law‚governemnt is bound to accept bribe and is corrupt.Tata has also undergone tremendous challenges when building its Nano factory in west
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Guidelines for Self-Development of Leadership Skills Learn from Mistakes We shouldn’t be afraid of making mistakes. Sometimes‚ we hesitate to act because we don’t want to make mistake and look stupid. However‚ we should know that making a mistake‚ admit it and learn from it is one of the way for self-development. For example‚ review meeting is done for all the project being carried out in my company. The session involved the engineering division‚ commissioning division and the project management
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The campaign‚ created by Draftfcb Ulka‚ consists of 23 TVCs in which Kapoor plays a stand-up comedian where he presents the different products and services offered by Tata Docomo. Each TVC starts by illustrating a complexity in the category and presents the service as a means of simplifying things. Commenting on the campaign‚ KS Chakravarthy (Chax)‚ national creative director‚ Draftfcb Ulka‚ said‚ "There were many tricky challenges going into this campaign. First was the need to consolidate
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In June 2008‚ India-based Tata Motors Ltd. announced that it had completed the acquisition of the two iconic British brands - Jaguar and Land Rover (JLR) from the US-based Ford Motors for US$ 2.3 billion. Tata Motors stood to gain on several fronts from the deal. One‚ the acquisition would help the company acquire a global footprint and enter the high-end premier segment of the global automobile market. After the acquisition‚ Tata Motors would own the world ’s cheapest car - the US$ 2‚500 Nano‚ and
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COSTING FOR TATA MOTORS The Passenger Car division was born out of a vision to offer the Indian customer all the comfort of a big car‚ at the price of a small car. The Indica was formally launched in 1998 & has rewritten the rules of the Indian car industry ever since then. The latest addition to the Tata Motors family after the launch of Indigo which is designed to deliver never-before levels in luxury‚ safety‚ power and comfort on Indian roads is the New Indica V2. Refreshingly different‚ with
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What sales goal would you recommend for the Tata Nano? When Tata Motors Ldt. decided to create the Tato Nano they wanted to make the most fuel-efficient‚ smallest and cheapest car in the world. They had the advantage of already having the trust of consumers’ in India and being known for its commitment to ethics‚ by promising to improve the quality of life of its consumers. However‚ they were not the market leaders for the passenger vehicles with a market share of 16‚45% against 46‚07% for their
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