Strategic Management 313 Unit Index Number 3522 Semester 1‚ 2006 BMW Automobiles [pic] Group Members Daniel Smentek‚ 13264679 Melanie Bernroitner‚ 13264682 Marie-Charlotte Neumann‚ 13264640 Submitted on‚ May 16‚ 2006 Table of Contents Executive Summary 4 Introduction 5 BMW and the Automobile Industry 6 Aspects of the Automobile Industry 6 Historical Background of BMW 6 BMW in the Global Environment 9 General Environment of the Automobile Industry
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BMW: THE 7-SERIES PROJECT mary lou Brief History of Bayerische Motoren Werke: BMW‚ a German company is a producer of automobiles and motorcycles. Designed as an aircraft manufacturer and originally founded in 1913 by Karl Fredrich Rapp‚ the company was commissioned to build the V-12 engine for Austria-Hungary. In need of extra financing‚ Rapp reconstructed the company as the Bayerische Motoren Werke. In 1917‚ Rapp left the company and it was taken over by Austrian Franz Josef Popp who
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HBS CASE: BMW FILMS 1. How fit is the BMW brand at the time of the case? Are there any reasons to anticipate undesirable financial performance in the future? Answer: Before the mid-1970s‚ BMW had been regarded by most Americans as a niche foreign car manufacturer. However‚ in the late-1970s‚ BMW had emerged as on of the hottest luxury brand in North America. BMW has many strong competitors and almost lose America market in 1992. BMW took many actions such as introduce new models‚ change
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THE EFFECT OF CEOS ON FIRM PERFORMANCE ALISON MACKEY Assistant Professor of Management Orfalea College of Business California Polytechnic State University San Luis Obispo‚ CA 93407 Tel: (805) 756-1232 Fax: (805) 756-1473 mackey@calpoly.edu Keywords: Executive Leadership‚ CEOs‚ Firm Performance‚ Leadership‚ Variance Decomposition‚ Managers Forthcoming in Strategic Management Journal THE EFFECT OF CEOS ON FIRM PERFORMANCE ABSTRACT The extent to which CEOs influence firm performance is
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For over three decades‚ BMW built its brand to be synonymous with performance and the driving experience. The brand character and tone (serious‚ focused‚ and engaged) remained unwavering for the most part‚ while drivers enjoyed innovative‚ high-performance-yet-accessible vehicles that connect them with the road‚ rather than isolating them from it. | | | | | BMW created a highly coveted brand franchise by successfully cultivating an extremely loyal following of luxury-performance automobile
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rumours in the automobile industry suggested BMW may exit the US market. In the ten years from 1991 to 2000 however the company rebounded and by 2000 annual sales had reached record levels of just under 200‚000. This impressive turnaround was achieved through introducing new models‚ an aggressive pricing strategy‚ re-organising the dealer network and adapting the cars to the American market. The cars were marketed at very specific target audience. BMW had identified their target customer segment
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Executive Summary BMW has embarked on a mission to cut its notoriously long product development time in half utilizing a newly developed system code named "Digital Car". Senior management has decided to utilize the new process on the 7-series platform. In order to accomplish this goal‚ BMW is preparing to take advantage of the latest computer technology in car development. At the forefront of the new plan is a debate over the use of computer-aided-styling (CAS). We recommend that BMW implement the
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The BMW group was founded in 1916 in Germany more precisely in Munich‚ Bavaria. On the 7th of March the company will be celebrating their 101st anniversary. The group currently has three brands under its wings. The original BMW with diverse series targeting different markets‚ MINI‚ and Rolls-Royce Motor Cars. The presence of this German company is everywhere worldwide. The manufacturer is currently present in 14 countries worldwide for its manufacturing business. In total 31 manufacturing and assembling
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recommend and influences others to work together to accomplish a specific goal” (Pearson‚ 2489). A leader is someone who people look up to and respect. The following is an example of just one person who I believe is a strong‚ respectable‚ leader. Leadership Journey When I think of a leader‚ there are many people who come to mind but the person I interviewed was Kellyn Himebauch who is a registered nurse at Lakeview Specialty Hospital and Rehab in Waterford‚ WI. Kellyn graduated
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There are varying opinions about leadership. Nonetheless‚ there are many who believe leadership is exemplified by certain traits‚ which are presumed to make a person an effective leader. These characteristics include things such as attractiveness‚ intelligence‚ expressiveness‚ and being able to speak well. These individuals are often identified as a ’born leader.’ However‚ the idea of leadership also includes a process‚ or the leader’s actual performance. If one focuses on process‚ rather than being
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