man and Phil Knight‚] and officially became Nike‚ Inc. on May 30‚ 1971. The company takes its name from Nike (Greek Νίκη‚ pronounced the Greek goddess of victory. Nike markets its products under its own brand‚ as well as Nike Golf‚ Nike Pro‚ Nike+‚ Air Jordan‚ Nike Blazers‚ Air Force 1‚ Nike Dunk‚ Air Max‚ Foamposite‚ Nike Skateboarding‚ and subsidiaries including Brand Jordan‚ Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008‚ and previously
Premium Nike, Inc. Athletic shoe
current distribution network and infrastructure that Nike had in place for its high-end footwear‚ the World Shoes‚ distributed through the same channels‚ didn’t reach the proper target market. The Series 100 and Series 400 were simply placed on a shelf next to the expensive Air Max in an urban retail store. The consumers in the intended market segment‚ who lived primarily in rural areas‚ didn’t necessarily shop at these places. However‚ Nike had no system to distribute the shoes outside of its three
Premium Athletic shoe Footwear Shoe
Never in a million years did I think someone could open me up to the potential I had to be a leader. My mindset was‚ “Why would I want to be a leader when I could quietly watch from the sidelines?” After I did not make the dance team in seventh grade I felt incapable of making the team in eighth grade. Mrs. Hack‚ the new coach that year‚ proved me wrong. She has helped me to grow as a person‚ recognize my ability to be a leader‚ and supplied me with a second family. Honestly‚ I can not thank her
Premium Dance
Integrity Integrity is the act of keeping to your personal morals or ethics. Malcom Friedberg wrote about who he thinks Barack Obama is and why he thought he should be president: ” ….that’s the man I want to run my country: the man who has the courage to do what’s best for all of us‚ and not to compromise because it provides him with some short-term gain. Show me the man that will risk losing the election because he won’t compromise his values‚ and I’ll show you the man that deserves the right
Free Barack Obama United States
Ethics of Globalization 4/12/2012 Adriano The Perils of Globalization & Learning Social Responsibility: Nike‚ Inc. As time has gone on‚ the world has begun to transform due to a phenomenon that affects just about everyone‚ the phenomenon is referred to many as globalization. In the past‚ it was somewhat accepted that the people of one country owed no obligation to the people of another nation. Each nation kept to themselves and worried predominantly about themselves and no one else. But
Premium Social responsibility Corporate social responsibility Athletic shoe
Fernanda Virgen 22 January 2014 “If you want to be a great leader‚ you must learn to follow the Tao. Stop trying to control. Let go of fixed plans and concepts and the world will govern itself.” These words were spoken by Lao-Tzu‚ a philosopher credited for writing the “Tao-te Ching” and the presumed founder of Taoism. In the Tao-te Ching‚ Lao-Tzu describes the qualities a political leader should acquire in order to become great leaders. Although some people imagine a great leader as being die-hard
Premium Leadership Management Laozi
Executive Summary The company strategy that Nike uses is an ingenious one. A strategy that founder Phil Knight thought of while still in school at Stanford. Instead of paying Americans to put together Nike’s shoes‚ Knight thought that it would be a better idea to take manufacturing plants overseas to places where labor is much cheaper than in the U.S.‚ places like Taiwan and South Korea. With 86% of its products being produced in one of those two countries and Nike employing a large number of people who
Premium Athletic shoe Shoe Nike, Inc.
As we all know that Nike ads display confidence‚ attitude‚ and a good seller about their products. Historically‚ using successful sports stars has been a typical characteristic of Nike’s commercial. Michael Jordan was one of their main promoters. They are using a lot of rhetorical techniques to catch consumers’ attention. Its successful visual appealing makes consumers take a glance of it and want to buy their products. This advertisement is a Nike advertisement in the old time. It shows a famous
Premium Newton's laws of motion Michael Jordan Isaac Newton
Nike 1. Family‚ Household and reference groups 1.1. Reference groups Reference groups are the most important groups to marketers since they affect behavior and purchasing (Rice‚ 1997).Value-expressive influence is one form of reference group influence (Solomon ‚ Bamossy ‚ Askegaard and Hogg‚2006) in which “The individual sometimes feels that it would be nice to be like the type of person that advertisements show using a particular brand”.(Solomon‚ Bamossy‚ Askegaard and Hogg‚2006 p.351).Following
Premium Athletic shoe Youth Knowledge
Study on the advancement in business line for NIKE company 1.0 Introduction : Nike‚ Inc. is an American multinational corporation that is engaged in the design‚ development‚ manufacturing and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area‚ and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world’s largest suppliers of
Premium Nike, Inc. Bill Bowerman Oregon