Management” NIKE Introduction- The company was founded on January 25‚ 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight‚ and officially became Nike‚ Inc. on May 30‚ 1978. Nike markets its products under its own brand‚ as well as Nike Golf‚ Nike Pro‚ Nike+‚ Air Jordan‚etc. Nike is the leading maker of athletic shoes‚ equipment and apparel. Nike products cover a broad range of sports including basketball‚ football‚ running and soccer. Sneakers made by Nike are sold for $40-$200
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50219 BBS 3FA CASE SUMMARY & HIGHLIGHTS Formation of Nike In 1958‚ Phil Knight came realised the need of a good American running shoe and started working on his idea. In 1964‚ he along with Bowerman formed an athletic shoe company and called it Blue Ribbon Shoe (BRS) company. In 1971‚ they developed a distinctive trademark and a new brand name and this is how Nike came into existence. Exceptional economic performance Nike grew at an amazingly fast pace with profits growing from $10 million
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Nike Air Nike Air was the first technology Nike put into their shoes. It was a different way to have cushioning in a shoe. It has been put into a lot of the Nike shoes since. It was said it would make you jump higher and run faster. Its been over 20 years since its creation and its still going strong. (Sneakerhead) Nike Max Air/ Air Max Nike Air Max or Max Air provedes maximum cushion. The air pocket in the heel was now used for the mid and front of the foot. The air max 360s have air
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Cost Concept According to this concept the asset is recorded in the books of accounts at the price paid for it and not at its market value. For example: if a business entity purchases a building valued at $15 million from a friend for $12 million‚ this asset would be recorded at $12 million and not at $ 15 million‚ because for the business entity the cost was $12 million and not $15 million. Now the basis for all future transactions relating to this building would also be at its cost‚ i.e. $12
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Team Development In the public services you need to work at your best levels‚ this meaning you are needed to work well with your fellow work mates. Working as a team will get things done faster and better meaning that more people can be helped; however working in a team has advantages and disadvantages. Some disadvantages are that people may not get on meaning they don’t want to help each over out so this will make things harder. Also working in a team you will find that you make think something
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A leader: a person who leads or commands a group‚ organization‚ or country. This is the textbook definition of a leader although‚ is this the only way to define a leader? Can a leader be someone who‚ despite all odds against them‚ can come out on top‚ and inspire others to do to them same? Can a leader be someone who’s life is filled with physical‚ as well as emotional pain‚ but see’s nothing but the best in everything she sees? Can a leader be someone who questions the status quo‚ and spits in the
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though. As the American Experience program “RFK” notes: “Rose Kennedy was a devout Catholic‚ and Bobby absorbed her religious intensity. He made his first communion when he was 7‚ and went on to become an altar boy and attend a school run by Benedictine monks. Bobby grew up with a strong sense of right and wrong‚ good and evil. Like his brothers‚ he was toughened by the religious demands of his father‚ but he was disguised‚ as well‚ a gentler nature. Bobby‚ a friend said‚ was “truly in touch with
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Transformational Leadership Style versus Transactional Leadership Style; Impact on Routines and Team Performance It is suggested that Transformational Leadership Style will cause a change in routines in maximum situations that will translate to higher team performance. Using the Input-Process-Outcome model‚ the study examines the Input of Leadership Styles as espoused in the Full Range Leadership Model; Transformation Leadership and Transactional Leadership‚ the Processes of Team Routines
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sweatshop practices and human rights exploitation surfaced in the 1990s‚ Nike was forced to review and change its operations in order to please the expanding group of conscientious customers who are concerned with the conditions under which the products are manufactured (Suehle‚ 2011). The pressure for change resulted in Nike’s decision to integrate corporate and social responsibility (CSR) into its business operations. Since then‚ Nike has acknowledged the importance of CSR to their innovation and performance
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Nike (NKE) In the 1950’s‚ Bill Bowerman‚ a track and field coach at the University of Oregon‚ began cobbling shoes for his runners. Bowerman and one of his runners Phil Knight formed Blue Ribbon Sports and sold shoes for Tiger shoes in 1964. While Knight was selling the shoes‚ Bowerman was ripping them apart to see how he could make them lighter and made his runners test his improved shoes. Their first full-time employee‚ Jeff Johnson‚ was an early designer of shoes and came up with the name Nike
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