contributing to the creation of shareholder value. It can be defined as follows: Marketing is the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage. Doyle‚ P.‚ (2000)‚ Valued-Based Marketing‚ Chichester: Wiley‚ p29. By reference to academic literature‚ critically evaluate Doyle’s definition of marketing. Indicate how a company could apply this definition to create and manage its marketing strategy.
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Oedipus and Holmes Search for Truth Oedipus Rex by Sophocles and The Adventure of the Three Students by Arthur Conan Doyle are both intriguing stories that involve a crime and a search for truth. In Oedipus Rex‚ Oedipus searches for the truth of who murdered his father‚ but little did he know‚ he was the one who murdered his father. In The Adventure of the Three Students‚ Sherlock Holmes is on a search for truth to figure out who was trying to cheat on an exam. In Oedipus Rex‚ Oedipus runs from
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the fact that this character has been adapted and recreated from the original texts by Sir Arthur Conan Doyle to films‚ stage plays‚ television series’ etc. The first text to be printed was in 1887 but due to Sherlock Holmes signature key elements‚ he has been endured enough to stay relevant to this very day. Sherlock Holmes is a fictional character created by British author‚ Sir Arthur Conan Doyle. Referring to himself as a “consulting detective” in the stories‚ Holmes is best known for his proficiency
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Catholic Shimerda family’s beliefs in suicide‚ purgatory‚ and iconography. The idea of committing suicide was a controversial topic because many of the citizens in their area were protestant‚ and few were Catholic such as the Shimerda family. Daniel Doyle‚ Jesse Rushing‚ and Rodney Stark in their article “Religion and Suicide”‚ write about the Catholic faith believes that taking your own life or committing suicide was considered to be a “mortal sin” (p. 121). The Catholics believed that if anyone was
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Cited: Greene‚ Douglas G. Classic Mystery Stories. Mineola‚ N.Y: Dover Publications‚ 1999. Print. Doyle‚ Arthur Conan‚ Sir‚ 1859-1930. Sherlock Holmes: Selected Stories. Oxford: Oxford University Press‚ 1980. Print. Cawelti‚ John G. Adventure‚ Mystery and Romance: Formula Stories as Art & Popular Culture. Chicago: University of Chicago Press‚ 1976
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Critical Review Of “Fear and Loathing in New York-An impolite anecdote about the interface of homophobia and misogyny” written by Jennifer Doyle Rebecca Hicks I have chosen an essay on pages 15- 17 in “The Feminism and Visual Culture Reader” by the name of‚ “Fear and Loathing in New York-An impolite anecdote about the interface of homophobia and misogyny written by JenniferDoyle. I will be summarizing the article as well as the kinds of story that art and history has told about sex and
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first voyage to the space‚ marked a historical moment of human history. After a series of successful aerospace explorations‚ we have been convinced that human beings will finally be capable to uncover all the mysteries of the space. As the next giant leap for humankind‚ the Mars One project‚ if successful‚ can feedback valuable information about natural resources‚ environment and so on‚ enabling us to broaden our science knowledge and deepen our understanding about the unknown world. Moreover‚ the project
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Another Gothic environmental aspect continues whenever Doyle tells his outsiders to go through the gates and to continue past of run down lodge which is just creepy like most gothic based books are (Snodgrass). They are in the woods and they hear a rustling of the leaves and when they see who or what had made the commotion..they never expected to see what they had seen (Doyle 91). Adding a bit of mystery into the mix‚ Doyle mentions key points that help the reader understand that the setting
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Four‚ “The Adventure of the Speckled Band‚" and The Hound of the Baskervilles. In The Sign of Four‚ Sherlock Holmes is confronted with a past death and packages full of pearls sent to a woman named Ms. Morstan. Also‚ in The Hound of the Baskervilles Doyle writes about a chain of murders to acclaim the wealth from the death of Sir Charles Baskerville. In “The Adventure of the Speckled Band‚" a step-father uses a speckled banded snake to coldly murder his step-daughters. Before all professional detective
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aspect of the marketing process: The process of planning and executing the conception‚ pricing‚ promotion‚ and distribution of ideas‚ goods‚ and services to create exchange that satisfy individual (customer) and organisational objectives Doyle and Stern (2006) emphasised ‘product’‚ ‘price’‚ ‘place’ (distribution) and ‘promotion’ as the four classical strategic elements of the marketing mix (4Ps). In considering the marketing of intangible services‚ rather than tangible products‚ these
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