Consumer decision making is a process – Evaluate why marketers need to understand this process. Consumers constantly make decisions regarding to the choices‚ purchases and use of products and services. Consumers are often faced with a large number of alternatives‚ which are changing due to new technologies and competitive pressures (Bettman‚ J. R.‚ & Sujan‚ M. (1987). Journal of Consumer Research‚ 14‚ 50-51). The consumer is often not completely certain about how a product may perform. Even when
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Jose Romero Week 1 Ethical Dilemma Ethical Decisions The case between the natural parents and foster parents of the girl who was taken by the court and placed in a foster home due to her natural parents’ drug addiction‚ is absolutely a difficult case that presents ethical dilemmas. Although the girl’s foster parents practically raised the child‚ the court decided to return her to the natural parents. This case poses a critical question; who are the child’s real parents. Most will argue that
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Decision making across the organization Introduction Capital Intensive: A business process or an industry that requires large amounts of money and other financial resources to produce a good or service. A business is considered capital intensive based on the ratio of the capital required to the amount of labor that is required. (investopedia) Labor Intensive: A process or industry that requires a large amount of labor to produce its goods or services. The degree of labor intensity is typically
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1. How does Ben’s age affect his decision to get an MBA? This document is the property of Management Development Institute‚ Gurgaon. Ben passed out from college six years ago with a finance undergraduate degree. He is 28 years of age and his goal I to become an investment banker. Ben’s age can affect his decision to get an MBA due to the following reasons: o His age determines the time period wherein he can be productively employed. The time window available to Ben keeps on reducing with age
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The MBA Decision NPV Options for Ben: 1. Keep Working Salary = $60‚000‚ tax rate = 26%‚ because of tax rate‚ c = $44‚400 R (discount rate) = 6.5% G (growth rate) = 3% T (the number of period working) = 40 So : Present Value (PV) of Growing Annuity. PVW = C ((1 – ( (1+g)/(1+r))t)/ r – g ) PVW= $44 400 ((1 – ((1+3%)/(1+6.5%))40)/ 6.5% - 3%) PVW = $44 400 ((1 – (1.03/1.065)40)/ 0.035) PVW = $ 44 400 ((1 – 0.2627) / 0.035) PVW = $44
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associated with the solution of LPP. In this class‚ these aspects will be discussed with the help of an example. However‚ this visualization is possible for a maximum of two decision variables. Thus‚ a LPP with two decision variables is opted for discussion. However‚ the basic principle remains the same for more than two decision variables also‚ even though the visualization beyond twodimensional case is not easily possible. Let us consider the same LPP (general form) discussed in previous class‚ stated
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Making Ethical Decisions Ethics is a philosophical characteristic that relates to the moralities of human beings and the moral principles that govern one ’s behavior. Ethics are a person’s morals that govern their behavior‚ while the morals are the specific standards that cause them to (re)act. For example‚ being ethical could mean following certain laws of a society‚ or religious beliefs. The definition of what being ethical may be is subjective to what culture or society somebody is from.
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(2007) stated‚ “Professional accountants owe their primary loyalty to the public interest‚ not just to their own financial interests‚ company directors or management‚ or current shareholders at the expense of future shareholders.” (Chap. 1‚ p. 22). Decisions made by executives should reflect their corporation’s ethical values. In knowing this information‚ the case of Daniel Potter and his employer Baker Greenleaf raises some concern. I will address the dilemmas of the case‚ the stakeholders involved
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1. Pricing decisions Factors to consider when setting prices All profit organizations and many non profit organizations must set prices on their products or services. Simply defined‚ price is the amount of money charged for a product or service. More broadly‚ price is the sum of the values consumers exchange for the benefits of having or using the product or service. A company ’s pricing decisions are affected both by internal company factors and by external environmental factors. These factors
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$65000 $75000 Books 0 $2500 $3500 Program Length in Years 0 2 1 Signing Bonus 0 15000 12000 Health Insurance 0 3000 3000 Room and Board 0 $2000 $2000 Discount rate 6.5% 1. How does Ben’s age affect his decision to get an MBA? a. Ben’s current age is a key factor in his decision making process. If he starts a program now‚ he will be in his early thirties when his finishes‚ since it usually takes about two years to complete an MBA program. If he begins the program later in his professional
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