Case study: Fast-Food War in Singapore Mc Donald’s Corporation is the giant fast food restaurant chain in the world. It serves around 68 million customers every day in 119 countries. The first restaurant in Singapore was opened in 1979. Nowadays‚ 121 McDonald’s restaurants operate across the island‚ serving 1.2 million customers weekly (McDonald’s‚ 2013). Primary products which mean selling world wild include cheeseburgers‚ hamburgers‚ chicken‚ hash brown‚ coke and milkshake. To keep menu diversity
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figure at bang bang : http://www.lexlimbu.com/2010/01/kfc-sales-figure-are-banging.html KFC‚ Pizza Hut come in Nepal. http://www.thaindian.com/newsportal/business/kfc-pizza-hut-come-to-nepal_100278399.html Marketing strategy in terms of Kentucky Fried chicken: http://www.scribd.com/doc/23243334/kfc-project-on-market-research Republic: Business and Economy: Global franchises ready for Nepal KFC‚ Pizza Hut to open on Wednesday UPIAsia.com: http://www.upiasia.com/Society_Culture/2009/11/30/kfc_and_pizza_hut_hit_kathmandu/8617/
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the same market but TruEarth responded accordingly) 5) Pizza opportunity Vs Pasta opportunity The refrigerated pizza market is bigger (5.8B$ Vs 4.4B$ in 2007) therefore harder to join in. Already huge players like Nestle and Kraft. But the whole grain crust with high-quality ingredients is a new opportunity in this market Distribution network: was new for pasta and is now already established for pizza‚ with some brand awareness Pizza has a poor image as a healthy meal whereas pasta‚ especially
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OPPURTUNITIES:- • In the sandwich segment McDonald’s accounted for 35% and the Burgering gaining market share of 16%. • The restaurants of friends and shoney’s are closed forcefully due to declining profits. • Pizza Hut and little caesuras are closed restaurants which are performing very low in the Pizza segmentation. • Very soon Boston market entered Bankrupty proceeding in 1999. • For fast food restaurants mainly consists of largest group is Baby boomers of aged 35 to 50. THREATS:- • 1.5 million
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baked products within their three operating plants in Montreal‚ Winnipeg and Toronto. The operating plants produce items such as frozen pizza in Winnipeg‚ MB‚ pies in Montreal‚ QC and Cakes in Toronto‚ ON- with each representing 30%‚ 30% and 40% of the total revenue stream respectively. The buyers for this company include large institutional clients such domino’s pizza‚ etc. which have a significantly higher level of power whereas the seller of the products consists of several food producers which have
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Kentucky Fried Chicken is one of the most world-renowned fast food restaurants in the world‚ and remains the world’s most popular chicken restaurant chain. Today there are more than 13‚000 chains around the world in 90 different countries and territories. The national KFC base is in Louisville‚ Kentucky. Around 8 million people are served at a KFC every single day. Timeline 1890 ’ Colonel Harland Sanders‚ the founder of the KFC Corporation‚ was born. 1932 ’ Colonel Sanders developed his special blend
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Pizza is a kind of Italian origin and cuisine; it was spread to Australia by Italian immigrants from early 1920s. The pizza restaurants or shops main made and sold the pizzas. Toto’s Pizza House (Toto’s) is the first pizza shop established in Australia‚ it opened for business on July 1961‚ where the business has remained since. (Wikipedia‚ 2012) Nowadays in Australia‚ there are more than 3000 businesses of pizza‚ includes notable pizzerias and pizza chains. Some of those originated in Australia
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composed of a hundred Pepsi-Cola in 1898 logo The matter company. In order to better play to the advantages of the product structure‚ market operators focus on core brands‚ PepsiCo in October 1997 to make major strategic adjustment will have Pizza Hut Pizza Hut‚ Kentucky Fried Chicken (KFC) and Taco Bell restaurant from the company split off to become an independent publicly traded company‚ Tricon Global
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Table of content 1.0 Introduction...........................................................................2 2.0 Gender...................................................................................2 3.0 Age........................................................................................3 4.0 Hand phone...........................................................................4 5.0 Fast food...............................................................................5 6.0
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Introduction In early 2000‚ Pawan Bhatia (Bhatia)‚ the CEO of Domino’s Pizza India (Domino’s) was a man in a hurry. Ever since Bhatia took over as the CEO of Domino’s in November 1999‚ he had been frantically reworking the pizza chain’s India strategy. Bhatia was planning to open 150 new outlets by the end of 2002 covering 23 cities‚1 including Bhubaneshwar (Orissa) and Jamshedpur (Bihar). In late 1999‚ Indocean Chase‚ the private equity fund bought a 25% stake in Domino’s operations in India from
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