Salience Dimension: Brand Recall Saliency happens when you are memorable. This implies that a brand needs to be registered in the minds of the consumers. In a commodity market‚ like that of the Plywood‚ which does not seem that exciting to the customers‚ CPIL has worked towards establishing brand recall quite successfully. Its association with Bollywood since 2009‚ has help it to establish its brand and set standards for its products. In 2009‚ CPIL promoted its brand through Shah Rukh Khan‚ with
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Brand equity is considered a key indicator of the state of health of a brand‚ and its monitoring is believed to be an essential step in effective brand management (Aaker‚ 1991‚ 1992). Both researchers (e.g. Shocker et al.‚ 1994) and practitioners (e.g. Biel‚ 1992) have argued for the importance of understanding the concept of brand equity. Country of origin is another important variable influencing consumer perceptions of brands (Hulland‚ 1999) and brand images (Ahmed et al.‚ 2002). In the present
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9-296-077 REV: APRIL 27‚ 2006 KENNETH A. FROOT ANDRÉ F. PEROLD Global Equity Markets: The Case of Royal Dutch and Shell In early January 1996‚ Ms. Joanne Partridge‚ Director of Research at High Street Global Advisors (“High Street”)‚ a Boston-based global investment management organization‚ was studying the price behavior of the shares of Royal Dutch Petroleum and Shell Transport and Trading. It seemed that Royal Dutch and Shell should trade in fixed proportions since they represented equivalent
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risk into three different factors: external users’ reliance on financial statements‚ likelihood of financial difficulties‚ and management integrity. All the calculations in detail are listed at the end of this report. External users’ reliance on financial statements Pinnacle is a medium-sized corporation‚ with total assets of $115‚434‚790‚ which suggests a fairly large number of external users rely on the financial statements. The Board of Directors has considered selling the Machine-Tech division
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Liberty vs. Equality for French economy development ‘Liberty vs. Equality’ is an eternal issue which has been debated for centuries and still cannot reach an ending. The issue has been discussed in various focuses including ‘economics’. How is ‘liberty vs. equality’ concept talked about in economics? For instance‚ if you believe that ‘progressive tax’ is a good idea and the right thing to do‚ then you are probably an egalitarian person; if you do not‚ then of course you are one of the ‘libertarians’
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How Good Are Private Equity Returns? This article by Robert Conroy and Robert Harris researches the historical successfulness of investments in firms from the private sector as opposed to investments in firms traded publicly. The article begins by referencing how private equity investment has grown from what they believe is a correlation to huge management fees‚ reduced transparency and concern over job loss. More institutions are taking this path in search of higher returns and diversification
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Acova Radiateurs Corporation Due Date: Nov 11‚ 5pm. Please include the names of all group members at the top of the report. For Lead Group: case write-up should be no longer than six pages of text (double space‚ Font 11‚ 1 inch margin on all sides). You should also include any additional financial analysis (i.e. tables) that you would like to attach. The lead groups will also help with classroom discussion and answer questions. For Other Groups: the write-ups should be no longer
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The Financial Crisis and Health Equity in Ontario: Key Pathways and Policy Challenges Arne Ruckert Abstract This working paper explores the impacts of the financial crisis on health equity in Ontario. It proposes a research framework and identifies key pathways by which the financial crisis has begun to impact the social determinants of health. In doing so‚ it attempts to contribute to a better understanding of the various ways in which global forces are shaping SDH in Ontario in the aftermath
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Debt and equity are essentially the ways in which companies can raise capital. Debt financing is when a company takes out a loan that generally has a defined time period and interest rate attached to the transaction. Debt financing include loans‚ leases‚ bank overdrafts and terms of trade. Next‚ equity financing is when a company issues shares to the other investors which can be the general public or investment companies. These shares represent ownership of the company to the extent of the shares
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Information Management and Business Review Vol. 4‚ No. 4‚ pp. 223-233‚ Apr 2012 (ISSN 2220-3796) Brand Elements Lead to Brand Equity: Differentiate or Die Mosarrat Farhana University of Dhaka‚ Bangladesh mosarrat_58@yahoo.com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart
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