is Nike Inc. I chose to do my research on Nike because I am for one‚ very much interested in Nike‚ and secondly I am very interested in Nike ’s clothing‚ shoes‚ and accessory line. <br> <br>Basketball players "want to be like Mike"‚ but shoe companies "want to be like NIKE." NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company designs and sells shoes for just about every sport‚ including baseball‚ volleyball‚ cheerleading‚ and wrestling. NIKE also
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PESTEL Analysis Political The main countries that Nike trades in are America (where Nike originated) and the United Kingdom and other European countries such as France and Germany. In these main countries that Nike sell products in there is stable political environments where there is a democracy meaning that the governments in this countries have been elected by the general public in that particular country. The majority of these countries home and export markets have been boosted with
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and the United States as well as conflict with Korea. The United States and Russia began an arms race during this time period in preparation for an all-out never seen before war between the two largest superpowers on planet earth. Altogether my analysis of the Cold War is that it was between the United States and the Soviet Union or Russia to control the world and inflict there economical and Governmental ideas on the rest of the world. This time period was roughly between 1945 and 1991 or some
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Nike Swot Analysis Strengths * A very professionally competitive company. * Has ownership of no physical factories so production can be moved to a more cost effective location when necessary. * Very well branded among consumers. * Offers their products worldwide. * Have offices in forty five different countries. * Fortune 500 company. * Employs over thirty thousand people across the world. * Has a very strong marketing campaign that increases brand familiarity.
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Corporate Social Responsibility (CSR) policies implemented by the organisation Nike when faced with an issue‚ to critically assess the effectiveness of these policies and lastly to offer recommendations. Company Background Based in Beaverton‚ Oregon‚ Nike Inc. is one of the world’s major distributors of sportswear and equipment with its operations spanning across the worlds six continents in over 160 countries (nikebiz‚ 2011). Nike is the world’s leading designer‚ marketer and distributor of authentic
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shoppers only knew that over 168 million children are making their clothes and other products in factories and clothing sweatshops‚ would they still buy the clothes? According to the U.S. Department of Labor‚ sweatshops are defined as factories that violate
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the workroom‚ try to touch and hug them and threaten to fire them if they refuse. We were told of the dehumanizing verbal and physical abuse; managers scream at workers…” (Feminists Against Sweatshops). Additionally‚ there are many cases of factory fires killing hundreds of workers due to locked doors. Sweatshops often violate two or more Universal Declaration of Human Rights‚ such as‚ the right to life and living in freedom and safety (3)‚ no slavery (4)‚ no torture‚ cruel‚ or degrading treatment
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Marketing Plan for NIKE MM 522 – Keller Gratudate School of Management Executive
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| Topic | |Page Number | |1.0 Origin of the Report |1 | |2.0 Introduction |3 | |3.0 Nike’s brand image and sources of brand equity |8 | |4
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man and Phil Knight‚] and officially became Nike‚ Inc. on May 30‚ 1971. The company takes its name from Nike (Greek Νίκη‚ pronounced the Greek goddess of victory. Nike markets its products under its own brand‚ as well as Nike Golf‚ Nike Pro‚ Nike+‚ Air Jordan‚ Nike Blazers‚ Air Force 1‚ Nike Dunk‚ Air Max‚ Foamposite‚ Nike Skateboarding‚ and subsidiaries including Brand Jordan‚ Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008‚ and previously
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