Chapter 11 Creating delivery systems in place‚ cyberspace and time Learning Objectives- What are the options for delivering our service? * What physical and electronic channels can we use? * Should we offer customers a choice? * What physical evidence should our facilities present? * When and where should our service be available? * Is it feasible to shift from high-contact to low-contact delivery? * What options exist for using third-party intermediaries? Definitions
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importance of internal marketing in service product development. The first part of this essay will discuss the origin and growth of the concept of internal marketing. Then it will focus on the benefits of internal marketing. In the later part‚ it will demonstrate a specific case‚ Mary Kay‚ which has successfully implemented internal marketing. It shall first briefly introduce fuzzy sets and related concepts. The concept of internal marketing originally emerged from the services marketing literature (Berry
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Ethical Issues in Marketing: The Context of Developing Countries Introduction: Marketing‚ in contemporary times‚ has seen a tumultuous change in the way it’s conducted in developing countries. The oft cited dictum that only change is constant in the marketing genre is an apposite one. Just as the media of social communication themselves have enormous influence everywhere‚ so advertising and marketing‚ using media as their vehicles‚ are pervasive‚ powerful forces shaping attitudes and behavior in
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Research is evidenced-based / Empirical - Correlation between variables - Regression (Multi-Linear Regression) - Mixed Method - Quantitative then Qualitative - Qualitative then Quantitative Customer Satisfaction = Sum of Service Elements Facilitates service improvements‚ increases profits Performance is measured by asking questions about satisfactions Performance = Satisfaction Week 12 & 13 Tutorial Chapter 13 & 14 1. Describe the factors that may encourage or inhibit a
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1. Name three types of meetings and their purposes‚ and identify three ways that a meeting can be conducted. Meeting Purpose Conducted General Meetings Discussing project progress‚ future direction of a company‚ sharing information among clients‚ staffs‚ vendors and heads of company. Meetings can be conducted face-to-face‚ by teleconference‚ by video conference or online. Staff team Client Vendor Annual General Board Conferences Discussing
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Augmented Product The concept of the augmented product arises from the need to differentiate a generic product from those of its competitors. Brands cannot exist in the long-run unless consumers can distinguish it from others. The more distinctive a brand position‚ with favorable attributes that the customer considers important‚ the less likelihood that a customer will accept a substitute. To attract and retain consumers‚ the brand must convince them that it is relevant to the consumer’s individual
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1. What are the 5 hottest topics today involving legal‚ regulatory and ethical issues impacting on operating a B2C ebusiness? ECommerce has revolutionized the business world by expanding the marketplace and redefining the traditional organizational structure. Its economic influence has been considerable resulting in implications for politics‚ society and ethics. The future for eBusiness is bright. It will continue its rapid expansion and may eventually take over from traditional business practices
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pizza lovers . Benefits being delivery‚ speed‚ and good quality. 2. Mind share- Mind share or the development of consumer awareness or popularity‚ is one of the main objectives of advertising and promotion. When people think of examples of a product type or category‚ they usually think of a limited number of brand names. Examples- a) The term googling describing the act of online searching. b) Very few people realize that "Band-Aid" is a specific brand of first-aid adhesive bandage
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pretzels. Pepsi’s mission is to be the world’s premier consumer products company focused on convenient foods and beverages. They seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees‚ our business partners and the communities in which we operate. And in everything we do‚ we strive for honesty‚ fairness and integrity. Problem Statement: What does product and service design do to help Pepsi meet its consumer needs? Research Questions
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document did a better job of fulfilling the ideals of the American Revolution: the Articles of Confederation or the United States Constitution? The United States Constitution better represented and fulfilled the ideals of the American Revolution then the Articles of Confederation. Democracy and rights were all earned in the Revolutionary war and were enforced by the United States Constitution. Freedom is given to all free citizens in the country through the Bill of Rights. Government is divided
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