Company G 3-Year Marketing Plan Assessment Code: MKT1 Student Name: Lauren Lambert Student ID: 295309 Date: 3/4/2014 Mentor Name: Aneesah Sultan Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 4 Target Market 4 Competitive Situation Analysis 5 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 6 Strengths Error! Bookmark not defined. Weaknesses Error! Bookmark not defined. Opportunities Error! Bookmark not
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Ethical and Legal Obligations Ethical and legal obligations apply to all members of society. As one in society‚ the obligation to act in an ethical‚ law abiding manner on a daily basis is vital to the integrity of daily life. Many professions have their own code of ethics. Financial reporting is not exempt from such ethical and legal standards. One’s lively hood depends on decisions made in the business world. Business transactions are done daily and can impact one’s economic stability.
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Legal/Ethical Study Guide 1.) Nurse Practice Acts 3 Origins of legal guidelines for nursing: 1) Statutory Law - Elected legislative bodies such as state legislatures and the US Congress create these laws. - Nurse Practice Acts .Describe and define the legal boundaries of nursing practice within each state. - Standards Of Care – Provide the minimum acceptable nursing care. - Establish educational req’s for nurses - Distinguish between nursing and medical
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Identify two new products (introduced to the consumer and/or business markets within the last year) and classify them as either: a new-to-the-world product‚ a new product line‚ an addition to the existing product line‚ an improvement and/or revision of existing product(s)‚ or a repositioning of an existing item. For each product selected‚ identify what challenges you think the developing company faced in marketing this product. What rate of diffusion and consumer adoption do you foresee for these
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Introduction to Services Marketing In general‚ goods can be defined as objects‚ devices‚ or things‚ whereas products refer to both goods and services. A service is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product. The distinction between goods and services is not perfectly clear. Service is the sum of all encounters between a customer and a service provider
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BMA791 SERVICES MARKETING Semester 1‚ 2013 THIS UNIT IS OFFERED IN: Hobart Teaching Team: Dr Rob Hecker Marcus Bai Xuesong CRICOS Provider Code: 00586B Contact Details Unit Coordinator & lecturer: Dr Rob Hecker Campus: Hobart Room Number: 307 Email: Rob.Hecker@utas.edu.au Phone: +61 3 6226 1774 Fax: +61 3 6226 2170 Consultation Time: By appointment 2 Contents Contact Details ……………………………………………………………………………………………………………………… Page 2
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Chapter 10 – Products and Services for Consumers Discussion Questions 1. Define the following terms and show their significance to international marketing: Product diffusion Innovation Product Component Model Green marketing Quality Homologation Global brands 1. Debate the issue of global versus adapted products for the international market. A recurring debate exists relative to product planning and focuses on the question of standardized products marketed worldwide versus differentiated
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Over the course of completing the simulation‚ which was designed to address international legal and ethical issues for a company‚ there were a number of things that can be taken for granted within the United States but is though upon differently in other countries. It was interesting to note that there are distinct issues that must be addressed in resolving legal disputes‚ especially in international transactions. One issue is that there needs to be a clause‚ written within the contract‚ which
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term “marketing mix” could suggest that marketing managers are mixers of ingredients. Is that perspective a recipe for success when employing the 7 Ps to develop a services marketing strategy? The marketing mix is a business tool used in marketing products. The marketing mix is often crucial when determining a product or brand’s unique selling point‚ meaning that the unique quality that differentiates a product from its competitors‚ and is often synonymous with the 4 Ps: price‚ product‚ promotion
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Ethical and Legal Issues in Nursing How personal and societal values can influence ethical decision- making process when nurses are faced with ethical issues‚ nursing has long advocated a nonjudgmental approach to care. Nurses need to able to apply ethical principle in decision- making and consider their own values and belief and the values and belief of the client. As nurses we have the responsibility to protect the right of the client by acting as client advocate. According with Blais‚ Hayes‚
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