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    Introduction Yeasts are a Leading cause of spoilage of yogurt‚ doogh and fermented milks in which the low pH provides a selective environment for their growth (Fleet‚ 1990; Rohm‚ Eliskasses‚ & Bräuer‚ 1992; Hansen and Jakobsen‚ 2004). Yogurts and doogh having initial counts of >100 CFU/g tend to spoil quickly. Yeasty and fermented off-flavors and Swelling of the doogh and yoghurt package are often detected when yeasts grow to 105–106 CFU/g (Fleet‚ 1990). Green and Ibe (1986)‚ Viljoen et al (2003)

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    and evaliation of the strengths and weaknesses inside a firm and the opportunities and threats in its exrenal environment. 3. Analysis ways in which IKEA has managed to minimize threats to its business? IKEA has used various strategies to minimize threats. These go under there different categories. Social trends market forces and economi factors. Social trends:IKEA is building online hepl to guide customers to a more sustainable life. Here it can focus on home improvement in the slowing housing

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    THE ECONOMY The economy of Pompeii owed much to two factors‚ the fertility of the Campanian soil and the town’s position as the harbour for the surrounding region. Wall paintings indicate that a wide range of fruits and vegetables were grown in the region. In these‚ as in grain the city would have been self-sufficient. The two most significant agricultural products were undoubtedly wine and olive oil. Both of these were widely exported and they must have contributed greatly to the wealth

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    IKEA Strategic Management Report Executive summary This report provides an analysis‚ evaluation and recommendation on the strategic management of IKEA. Methods evaluating and analysis includes SWOT analysis‚ Pestle Analysis‚ Porters five forces and finally internal environment analysis. This report will show findings on the internal and external forces of the company and then illustrate on how the company deals and curb with these factors and gains

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    Introduction Ikea has been offering a wide range of well-designed home furnishings and functional living solutions at a lower price so that many people can afford them. This business idea supported their vision of creating a better everyday life for the many people (Ikea‚ 2012). Ikea’s Value Value is what customers see and willing to pay for that exceeds the cost of the product. Ikea’s value chain offers their customer a value which results in a profit margin. Ikea’s customers are mainly attracted

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    Introduction IKEA states in their business idea: "We shall offer a wide range of home furnishing items of good design and function‚ at prices so low‚ that the majority of people can afford to buy them"(IKEA 2005). IKEA manage to keep costs low by their superior relationship with their suppliers were they buy low-cost components in huge quantities. Together with efficient warehousing and customer selling service it passes on to customers resulting in lower prices‚ anywhere from 25 - 50 % lower than

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    IKEA Case Study Strategic Marketing Plan Review Table of Content 1.0 Executive Summary Pg. 3 2.0 IKEA Company’s Proflie Pg. 4 3.0 Segmentation Base on Applied by IKEA Pg. 5 3.1 GEOGRAPHIC SEGMENTATION 3.1.1 TARGET MARKET SEGMENTS Pg. 5 3.2. DEMOGRAPHIC SEGMENTATION 3.2.1 TARGET MARKET SEGMENTS: Pg. 6 3.3 PSYCHOGRAPHIC SEGMENTATION Pg. 6 3.4 BEHAVIORAL SEGMENTATION 3.4.1 TARGET MARKET SEGMENTS Pg. 7 3.5 IKEA’S POSITIONING STRATEGIES Ph. 7 4.0 Customer Value Provided

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    Discuss the factors affecting the rates of Conformity Conformity is the process of yielding to the majority influence and it has been researched for the past years by many great psychologists. However‚ evidently how much an individual conforms. Firstly dating back to the experiment of Solomon Asch-1951 whereby he manipulated Sherif’s experiment by making sure the participants’ conformity can be measured without the confounding element of ambiguity. Asch’s experiment initial experiment at the time

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    http://logisticsviewpoints.com/2009/11/05/in-store-logistics-at-ikea/ In-Store Logistics at IKEA by Steve Banker November 5th‚ 2009 At many companies‚ the vision statement is comprised of empty words. Not at IKEA‚ where the company has a clear vision and its various functions work together to support its distinctive value proposition. IKEA‚ the world’s largest home furnishings retailer‚ has a vision of providing “well designed‚ functional home furnishings [at] prices so low that as many

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    1. How does Ikea generate customer loyalty? In marketing practice ‚ customer loyalty is defined as continuity of customers’ buying behavior . It refers to the dependence and recognition that customer received from products or services. The behavior that consumers adhere to have long-term purchase or use of the products or services to exhibited a high degree of trust and loyalty of the extent of the thoughts and emotions. It is a client of enterprise products in the long term evaluation competitive

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