Contents 1.Introduction 1 2.Company background 1 3.Business Strategy 1 4.Stakeholder Analysis 3 5.Environmental and Organization Audit 5 6. Strategic positioning for SIA 8 7. An ability to think strategically for SIA 10 BCG’s growth / share matrix 11 8.Strategic plan for SIA 12 9.Conclusion 14 10.References 14 1.Introduction This report will outline Singapore Airlines (SIA) business’ environment to aid in its future strategy formulation and planning. Firstly‚ this report
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Airline Industry Overview History The airline business has been in existence for over 75 years. There have been many upward and downward swings in the overall airline business economy. History has recorded that while 140 airlines have declared Chapter 11; only two have emerged. Today‚ the U.S. airline industry is facing an unprecedented financial crisis and the outlook is bleak. Only one major carrier that has shown a profit over the past four years and‚ in the same timeframe‚ the other major
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Southwest Airlines 2011 Diagnosis: Southwest airlines began first flight in 1971. They experienced finance loss only in the first year. Southwest’s company vision is to keep a low fare with better customer service. According to different surveys‚ Southwest airline has the highest margin in all years except 2007 and passenger yield. Southwest has lowest average revenue passenger miles per passenger‚ load factors‚ unit costs per available seat per mile‚ and net debt. In order to maintain their
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KINGFISHER AIRLINES Kingfisher Airlines Limited is an airline group based in India Its head office is in Andheri (East)‚ Mumbai and Registered Office in UB City‚ Bangalore. Kingfisher Airlines‚ through its parent company United Breweries Group‚ has a 50% stake in low-cost carrier Kingfisher Red. The airline has been facing financial issues for many years. Until December 2011‚ Kingfisher Airlines had the second largest share in India’s domestic air travel market. However due to a severe financial
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Cathay Pacific Airlines Cathay Pacific has been serving and growing with Hong Kong for 60 years. Being as the world’s largest international cargo airline and the world’s busiest airport in terms of cargo traffic‚ Cathay Pacific is one of the seven airlines to be ranked as a 5-star airline by Skytrax in 2009. Affected by the unstable global situation of political‚ economic and cultural‚ each single change of general environment may cause significant influence of airline industry. Therefore‚ to
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Summary 1.0 Executive Summary Puddle Jumpers Airlines‚ Inc. is a new consumer airline in its formative stages. It is being organized to take advantage of a specific gap in the short-haul domestic travel market. The gap exists in low cost service out of Anytown‚ U.S.A. The gap in the availability of low cost service in and out of the Anytown hub coupled with the demand for passenger travel on selected routes from Anytown indicates that a new entrant airline could be expected to capture a significant
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AIRLINE MANAGEMENT DATABASE CONCEPTUAL DESIGN Course: Database Systems Course ID: CSCI-760 Instructor: Dr Adly Elzoheary Student: Jagmit Singh School ID: 0653535 Table of contents: 1) Airline Industry at a Glance 2) Arms and Legs of an airline industry 3) Project requirements 4) Business Rules and Function Rules 5) UML diagram 6) Database dependency diagram (DDD) 7) Snapshots
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statements for the scenario for each of the team members. Response to Task A: Classic Airlines will become a profitable and successful organization by establishing better relationships with its internal and external customers. Generic Benchmarking—The purpose of generic benchmarking is to identify potential solutions to the problem statements defined in Task A. You will do this by looking at how companies in other industries have dealt with similar issues. Topic A: Brand Marketing Instructions
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Conclusion One of the most important factors to consider is the nature of the airline industry. It is very unpredictable and with that prone to high uncertainty levels. The demand is volatile and the capacity is largely fixed which leads to a number of issues in need of being assessed. One of those is the jet fuel price volatility which impacts the airline industry dramatically. The constant shifting around of fuel costs‚ largely based on political developments which are uncontrollable‚ cause great
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Southwest Airlines 2002: An Industry Under Siege Case Study “Discussion Format” MGMT 5113 Team 7 Dag Yemenu Sachin Gupta Michelle May Shaun Evans November 22nd 2003 Problem Overview Southwest Airlines has employed unique operational strategies‚ incorporating industry revolutionizing methodologies‚ while developing and sustaining a strong corporate culture that has allowed Southwest Airlines to be profitable for a phenomenal 30 straight years and capture the Airline Industry
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