2. The 4Ps of Marketing – Product‚ Price‚ Promotion‚ and Place Needs are obviously met by the product itself. Needs‚ however‚ can also be met by the other components of what is called the marketing mix. These other components are Price‚ Promotion‚ and Place. The Price component of the marketing mix is defined as the original price that a producer sets for its product. This original price may be different from the final price paid by buyers because of promotional offers or because of individual
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Group 2: I. ELEMENTS OF MARKETING 1. MARKETS a. CONSUMER MARKET- consists of all the individuals and households who buy or acquire goods and services for personal consumption. * CONSUMERS- The consumer market consists of all the individuals and households who buy or acquire goods and services for personal consumption. FACTORS INFLUENCING CONSUMER BEHAVIOR * Cultural * Social * Personal * Psychological TYPES OF BUYING BEHAVIOR * Complex buying behaviour
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Essay 5 Biological factors are an important role in your personality. For it tells if you will change or keep the personality you have kept. If you family history has some affective disorder among your grandparents‚ most likely you can gain it as well in your older years. Also‚ if you don’t have a history of any disorder in your family‚ the continuity of your personality will stay consistent throughout your life. Learning factors enable you to learn form your experiences. In this case‚ you
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six times higher than the costs of retaining old ones 5. Which of these is not part of the marketing concept? Matching competitors’ offering 6. What is the purpose of production orientation focus? The purpose of the organisation is to manufacture the highest quality products 7. Which of these is not a feature of a market driven business? They stick with the same products 8. Why do marketing-orientated companies attempt to create customer value? In order to attract and retain customers
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UNDERSTANDING MARKETS AND CONCUMERS BY JIANGWENYAN FACULTY OF BUSINESS‚ ACCOUNTANCY AND MANAGEMENT COURSEWORK COVER SHEET COURSE: _____BAC ________INTAKE: ____May_____________ STUDENT PARTICULARS Name:______Jiangwenyan__________________________ IC / Passport No:________________E22556871___________________________________ Student No:________SCM-025581___________________________________________ Subject: Understanding_markerting and consumers______________________________ Mode of Study:□
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Business Centre No 90665 Unit No & Unit Title Unit 4‚ Marketing Principles Course Title HND in Business Lecturer’s Name Achila Amarasinghe Assignment Title & Type Understanding marketing principles: Unilever PLC Case study Assignment No 1 Date Set w/c 06-10-2015 Due Date 09-01-2015 Semester / Academic Year 1/2014 Unit Outcomes Covered: 1. Understand the concept and process of marketing 2. Be able to use the concepts of segmentation‚ targeting
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The incorporation of a company is an artificial person which exists as a separate legal personality. This separate personality means that the company is separate and distinct from its participants. The company needs to be treated like “any other independent person” with rights and liabilities‚ even if it is owned and managed by one man. It is capable of holding its own property and may sue or being sued in its own name. The company has perpetual succession which implies that it is able to carry on
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Between a Marketing Mix & a Promotional Mix A marketing mix and a promotional mix have differences‚ and are both important to your business. In order to successfully grow your business‚ you will need to market it. Marketing helps attract new customers and keeps customers coming back for repeat business. When you identify your marketing mix‚ it helps you determine how to satisfy your customers‚ while the promotional mix focuses on direct customer interaction. Marketing Mix The marketing mix is a
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Geographic Factors of 2 Nations Geographic factors affect the development of a specific region or nation in a couple of ways: 1) Climate affects how habitable a region is‚ and as a result‚ very few nations may survive in harsh climates and few may thrive in less-than-ideal climatic conditions. If you notice‚ the power in the world lies in the Norther Hemisphere. This is not a coincidence‚ but a result of the poor land fertility‚ high water scarcity and high disease outspread in tropic areas present
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What is "Small" Business? In addition to how a business is organized legally‚ size is also a way to classifying businesses. A small business is generally defined as any independently owned business with fewer than 500 employees that is not dominant in its industry. The Small Business Administration (SBA) is responsible for issuing the specific criteria that render a business a small business. These criteria vary widely by industry. As recently as 2010‚ in an effort to make more businesses eligible
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