Nike Case Analysis Group Project LAUREN STUTTS‚ DARRYL TODD‚ ANDREW VAUGHT TABLE OF CONTENTS SUMMARY REPORT…………………………………………………………………………… 1.0 INDUSTRY ANALYSIS…………………………………………………………………… 2.0 COMPETITOR ANALYSIS………………………………………………………………… 3.0 CLIENT ANALYSIS………………………………………………………………………… 4.0 ISSUE RECOGNITION……………………………………………………………………… 5.0 STRATEGIC RECOMMENDATIONS……………………………………………………. SUMMARY REPORT 1.0 INDUSTRY ANALYSIS The performance sportswear and apparel industry can be defined as
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Introduction Kimi Ford is a portfolio manager at NorthPoint Group‚ a mutual-fund management firm. She is evaluating Nike‚ Inc. (“Nike”) to potentially buy shares of their stock for the fund she manages‚ the NorthPoint Large-Cap Fund. This fund mostly invests in Fortune 500 companies‚ with an emphasis on value investing. This Fund has performed well over the last 18 months despite the decline in the stock market. Ford has done a significant amount of research through analysts’ reports
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get a total cost of capital. Team 12 does not agree with Joanna Cohen’s WACC calculation because we feel she took some liberties in her numbers‚ the most notable being that of equity. Ms. Cohen used book equity‚ which was $3‚494‚500‚000. Since Nike is a publicly traded company‚ the stock price should be multiplied by the number of shares outstanding in order to get the true equity of the firm. 271‚500‚000 multiplied by $42.09‚ would give you $11‚427‚435‚000 in equity. In Ms. Cohen’s calculation
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provide suggestions to boost revenue. The targets provided by management included long-term revenue growth of 8-10% and earnings growth above 15%. Kimi Ford‚ a portfolio manager at NorthPoint Group has been tasked with analyzing Nike and coming up with a valuation for Nike so that her company can decide whether it is a good investment or not. She found that at a discount rate of 12% the company is overvalued‚ while with a slight decrease in the discount rate‚ to 11.7% the company is undervalued. In
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former university track runners and coach‚ they were seeking to innovate in running shoes to give athletes a competitive advantage. In 1971‚ their first employee Jeff Johnson designed several shoes and started advertising the new brand that he called “Nike”. Co-founder Bill Bowerman’s philosophy is today’s vision of the company: “To bring inspiration and innovation to every athlete* in the world. (*And if you have a body‚ you are an athlete.) ». Mark Parker‚ actual president and CEO of Nike’s company
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directions and strategic objectives 10 3.1 Mission 10 3.2 Strategic objective 11 3.2.1 The financial objective of Nike 11 3.2.2 The non-financial objective of Nike 11 4. Key broad business-level and international strategies 12 4.1 Ansoff’s product and market business level strategies 12 4.2 Miles and Snow’s adaptive strategies 13 4.3 Porter’s competitive business level strategies 14 4.4 International strategies 15 5. Strategic implementation: General perspective 17 5.1 Environment
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ANTONIO‚ PAUL ERIC G. 03 JUNE 2012 BUSINESS POLICY Case Study Analysis: Nike‚ Inc. Executive Summary Nike‚ Inc. has had three years of shifts of revenue and profit increases. During the case years studied (1999-2001)‚ the net income in 2001 for Nike‚ Inc. (589.7M) increased by only 1.8% over 2000. Increases from 1999-2000 were much more significant 28.3% (579.1M). For the year 2001‚ revenues at Nike increased by 5.5% over 2000 to 9.489B. Since 1997‚ the company’s success include
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Management…………………….... 10 • Budget……………………………………………………....11 • Conclusion………………………….……………………....11 • Reference…………………………..…………………….... 12 2 Thales Andre Maia de Oliveira Executive Summary This report has Nike‚ INC. as it object of study. How does a company with a few more than 40 years old can be leader in his market by understanding and putting in practice the management strategies and techniques with excellence allied to a perfect relationship with the costumer
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| Case Study Analysis: Nike‚ Inc. and Sweatshops | | | | | Ethics refer to what is defined as right or wrong in the morality of human beings and social issues are matters which could directly or indirectly affect a person or many members of a society. In this case study‚ Nike has been accused of subjecting employees in their subcontracted factories overseas to work in inhumane conditions for low wages. The CEO and cofounder of Nike lamented that “The Nike product has become synonymous
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Nike (originally known as Blue Ribbon Sports)‚ was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1964 (Yahoo finance NKE profile page as of Jan. 2 2008). The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger‚ making most sales at track meets out of Knight’s car. Many top Oregon runners began wearing the shoes‚ and the shoe’s popularity grew quickly because of Kennan Meyer. The company’s first self-designed product
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