HTM 3205 Marketing for Hospitality and Tourism 2_2011 ASSUMPTION UNIVERSITY MARTIN DE TOURS SCHOOL OF MANAGEMENT AND ECONOMICS DEPARTMENT OF HOSPTIALITY AND TOURISM MANAGEMENT SYLLABUS 2/2011 Course Title Prerequisites Lecturer Contact Location Course Description HTM 3205 Marketing for Hospitality and Tourism HTM 3103 Consumer behavior in Hospitality and Tourism Industry A. Supaporn Y. ‚ A. Atjima S. CL1203‚ Tel: 02-723-2126 e-mail: A. Supaporn : yodpram@hotmail.com A. Atjima
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CONRAD HILTON * King of the Innkeepers * He became a successful hotelier after Word War II * 1946‚ he formed the Hillton Hotel Corporation * With the purchase of the Statler chain in 1954‚ he created the first major chain of modern hotels ELSWORTH M. STATLER * Father of Modern Commercial Hotel Industry. * He was the originator of the hotel chain concept known as Statler in year 1863-1928. * Opened his first hotel in Buffalo‚ New York in 1901. * In 1954‚ he sold
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A company stratregy is always a work in progress. Discuss A company strategy is the game plan management is using to stake out a market position‚ conduct its operations‚ attract and please customers‚ compete successfully‚ and achieve the desired performance targets. It means a company strategy consist of the competitive moves and business approaches that managers are employing to compete successfully improve performance and help to grow the business through three central questions as
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Hospitality Management. Students become acquainted with a creative and systematic pursuit of organizational goals within the hospitality industry‚ by planning‚ organizing‚ leading and controlling the available resources in a concerted and sustainable way. Innovative Hospitality Management Do you consider yourself to be a creative manager‚ a responsible entrepreneur and/or a hospitality trendsetter? Then start building your future and join an enriching multi-cultural environment which blends
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Hospitality Service Excellence The academic circles have not formed a standard definition for service failure‚ but scholars have put forward their own understanding from different angles: Hays and Hill defined service failure ascontact situation that make customers unsatisfied(Julie Hays& Arthur‚ 2001). Keaveneypointed out that if the customers feel unsatisfied about the service system‚ then service failure occur (Crittendenet al. 1995).Keaveney has divided service failure into two types: the
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* Overview Hospitality is about serving the guests to provide them with "feel-good-effect". "Athithi devo bhavha" (Guest is God) has been one of central tenets of Indian culture since times immemorial. In India‚ the guest is treated with utmost warmth and respect and is provided the best services.Today hospitality sector is one of the fastest growing sectors in India. It is expected to grow at the rate of 8% between 2007 and 2016. Many international hotels including Sheraton‚ Hyatt‚ Radisson‚ Meridien
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Human Resource for Hospitality industry due to: Unawareness regarding hospitality industry. Lack of awareness create social status problem. Lack of student counseling. No knowledge about the departments of hospitality industry. Poor knowledge about the institutes offering hospitality industry related courses. No time management. Carelessness regarding career. Unawareness of self capabilities. Lack of proper system to motivate people towards the hospitality industry. Problems
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experienced the hospitality industry. The industry is vast‚ and constantly changing to meet customer expectations. It is also a very diverse industry‚ ranging from stays in a five-star hotel to meals in a fast-food outlet. In these first two units‚ you will develop your knowledge and understanding of this exciting and fast-moving industry. You first consider the different types of businesses in hospitality industry at national and local levels. You will explore the types of hospitality jobs‚ and the
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The Food and Hospitality Industry has become one of the biggest employers in our state. It now has attained a much higher status in society and demands high standards of work from its employees. Employment opportunities are many‚ but eagerly sought by a vast majority of people. For this reason as in any other established business‚ interviews are conducted. Through these interviews‚ the interviewer looks for personal qualities and interpersonal skills in a prospective employee to fulfill the job requirements
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Legal and Ethical Responsibilities MGT/567 May 20‚ 2013 Legal and Ethical Responsibilities MEMORANDUM TO: Company Owner FROM: Vice President of Human Resources DATE: May 20‚ 2013 SUBJECT: Cost Effectiveness This memo is in response to the company’s decrease in sales and profit because of the current state of the economy. The company will be executing more cost-effective measures because of this present situation. These new procedures will begin immediately with approval
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