Media and Communication‚ Pune Brand Management Prof. Atul Tandon Lego Case Study Lego – The way the world plays An Introduction: LEGO Lego) is a privately held consumer product company engaged in the manufacture and distribution of a wide range of toys‚ video games and online games. A powerful and instantly recognized global brand has been a key feature of Lego’s success. Lego has worked hard to establish this brand through a number of routes. The
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1. Introduction LEGO is a combination of the Danish words “leg” and “godt”‚ meaning “play well”. As their name and ideal‚ Lego has been beloved by the children as well as the parents for decades. Not only as plastic toy bricks‚ but also effective educational tools‚ the LEGO Company enjoyed continuous growth and broaden the global brand value. The LEGO brand moved to third place in 2002/2003 with only Coca-cola and Kellogg having greater respect among families with children. Even though as the
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1. From early 1990s to 2004‚ the Lego Group‚ a long successful toymaker with a world-renowned brand‚ fell into the edge of bankruptcy. Compared with the highest revenue in 1999‚ the revenue in 2014 decreased by 35.6% while the net profit was negative‚ seven times less than that in 1999‚ the lowest in the past ten years. Its net profit margin and ROE were also the lowest. The gross margin and inventory turnover were all lower than its competitors. The strategic moves in the two main periods “growth
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Lego targets parents‚ offering an alternative to television! From the first glance‚ it is immediately noticeable that this controversial advertisement is clearly very different from the traditional advertisements one would expect from Lego. It definitely has the parents as the target audience and is focusing on the parent’s fear of bad influences on their children. When one considers who the preferred‚ negotiated and oppositional readers would be as defined by Stuart Hall (Hall et al. 1980)
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Lego Case Study Report Introduction The Lego Group was founded in 1932 by Ole Kirk Christiansen. For years of development‚ Lego has achieved the transition from a carpenter’s workshop to a global enterprise. Its Lego brick has been named the ‘toys of the century’ twice and greatly contributes to the company’s stable growth. Nevertheless‚ Lego struggled mightily in the early to mid-2000s. Sales dropped 30 percent in 2003 and 10 percent more in 2004‚ and the company was destroying about $337‚000
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Ocean Pollution “Over 80% of marine pollution comes from land-based activities” (WWF‚ May 4‚ 2006‚ p.1). The rest comes from ocean-based activities. Different types of pollution enter the ocean each year. The major pollutants are oil‚ toxic materials‚ and debris. These materials not only pollute the ocean‚ but they also affect the marine life. Before the 1970s there were no laws to prevent and stop people from dumping pollutants into the ocean. Since the early 1970s many laws and regulations
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The Blues is a musical form and genre‚ which originated in South America within the African-American communities. It originated near the end of the 19th century‚ and was rooted from spirituals‚ work songs‚ field hollers (which are very similar to work songs‚ but some do not have lyrics)‚ shouts and rhymes. The blues form in jazz‚ rhythm and blues and rock and roll; and each is characterised by a specific chord progression‚ the most common being the twelve bar blues. The blues notes‚ are played or
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grassland‚ tundra. Then these six groups are broken down a bit father. In this paper we will discuss part of the marine biome which is the ocean biome. When one thinks of very large bodies of water such as the ocean‚ we are talking about marine biomes. Instead of freshwater it contains saltwater. They also include the coral reefs and estuaries. The ocean biome is the largest of all of the worlds. Which makes sense considering that the majority of the world surface is made up of water. Due to
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examines the effects that humans have been inducing on the ocean and how the pollution produced is affecting the form of life present there. There is plenty of evidence that the oceans have deteriorated at the hands of humans‚ but recent investigations show that deterioration‚ especially at the sea coasts‚ has increased significantly in the last years due to increased industrial discharge. Common synthetic pollutants that reach the ocean include pesticides‚ herbicides‚ chemical fertilizers‚ detergents
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The Ocean Floor No one has ever walked the sea floor and few have even seen it. This is because of the extreme conditions found there. It is dark‚ and the temperature is close to freezing. A person standing on the sea floor would be under tremendous pressure from the overlaying water. The pressure is hundreds of times greater than the atmospheric pressure. Such a force would crush the human body. Using research submersibles which are specially designed to with stand the pressure of the water‚ scientists
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